Core Viewpoint - Digital trade is emerging as a strategic choice for countries amid global economic adjustments and increasing uncertainties, showcasing strong resilience and potential [1]. Group 1: Digital Trade Development - In the first half of this year, China's digitally deliverable service imports and exports reached 1.5 trillion yuan, while cross-border e-commerce imports and exports hit 1.3 trillion yuan, setting a historical record for the same period [1]. - China has become one of the most dynamic economies in global digital trade, contributing to domestic economic growth and the global digital trade landscape [2]. - The release of the "Opinions on the Reform and Innovation Development of Digital Trade" in 2024 outlines China's digital trade development goals and key tasks, emphasizing the importance of international cooperation and standardization [2]. Group 2: Data Cross-Border Flow - The National Data Bureau is working on building a multi-layered security system for data cross-border flow, enhancing mutual trust and regulatory alignment to facilitate compliant data export [2][3]. - There are challenges such as fragmented rules that hinder the facilitation of global digital trade, prompting calls for international collaboration to explore efficient data flow models [3]. Group 3: Silk Road E-commerce - The "Silk Road E-commerce" initiative has established e-commerce cooperation mechanisms with 36 countries and created over 120 online and offline national pavilions, promoting deep cooperation through various dimensions [4]. - In 2024, the import and export proportion between China and Belt and Road countries surpassed 50% for the first time, with "Silk Road E-commerce" driving innovation in logistics, payment, and technology [4]. - Companies from partner countries express strong interest in deepening cross-border e-commerce cooperation with China, aiming to leverage Chinese e-commerce development experiences [4]. Group 4: Institutional Opening and Innovation - China is steadily expanding institutional opening in the e-commerce sector, with the "Silk Road E-commerce" cooperation pilot zone creating 12 replicable experiences in areas like electronic bills and cross-border interoperability [5]. - Various regions are implementing differentiated institutional innovations to enhance e-commerce standards and facilitate international cooperation [5][6]. Group 5: Artificial Intelligence in Trade - AI technology is empowering the cross-border e-commerce industry, with the global market size in this field expected to reach $45.72 billion by 2032, driven by applications in customer service, personalized recommendations, and supply chain optimization [7]. - AI tools are significantly enhancing user experience and operational efficiency, with 78% of Chinese sellers using or considering AI-generated services [7][8]. - The integration of AI with live-streaming e-commerce is improving efficiency in product selection, data analysis, and compliance checks, enabling data-driven decision-making [8].

自2016年开启助农直播以来，谦寻始终以创新思维和务实行动持续助力县域发展。谦寻羚客数字平台统计显示，截至目前，谦 寻通过直播带货累计带动县域特色产品销售额超85亿元；其中，2024年销售额相较2023年提升176%。 沉甸甸的数字背后，是谦寻助农实践三个阶段的不断进阶与深化。2019年起，谦寻深入各地产业带开展溯源公益直播，通过薇 娅IP的强大影响力提升县域好物知名度，并深度介入乡村产业链，对当地特色农产品进行共创、优化和升级。由此首创的"以买 代捐"模式，被写进国家发改委消费帮扶助力乡村振兴倡议。 2023年7月，基于此前积累的经验，谦寻启动"蜜蜂魅力中国行"，依托成熟的主播矩阵与直播生态，持续对县域地区开展长期帮 扶，通过打造可复制的助农模式，让特色好物从地方走向全国。截至目前，"魅力中国行"系列已走访17个省份、22个站点，引 导成交额超8亿元。 以甘肃礼县为例，谦寻将直播间搬到当地，通过实操教学助力本地商家提升电商运营能力，该助农案例入选《青禾计划-2024网 络主播乡村振兴案例研究报告》。当地品牌"酷秦"苹果脆片在谦寻赋能下，实现年销量百倍增长，带动稳定采购与本地就业， 并成为地标性特产。 深耕县 ...

谦寻控股董事长董海锋透露，羚客系统的下一阶段将聚焦于前沿的"AI Agent(智能体)"方向，旨在通 过"多技能AI协作"实现从选品、策划到最终下播的全流程自动化，助力提升整个直播电商行业的运营效 率。 另一方面，谦寻自2019年研发并上线的行业首个全流程直播服务平台"羚客系统"也在展台亮相。 记者了解到，在选品环节，借助先进的AI技术，羚客系统能够对海量历史销售数据进行深度挖掘与分 析，并结合实时市场趋势进行精准预测，从而实现数据驱动的精准选品，从源头上提升直播间的货品竞 争力。在合规环节，羚客系统已通过多样化渠道接入国家企业信用公示系统、行业数据与各类公开数 据。 据了解，自2019年起，谦寻深入各地产业带开展溯源公益直播，通过薇娅IP的影响力提升县域优质商品 知名度，并深度介入乡村产业链，对当地特色农产品进行共创、优化和升级。今年5月，谦寻推出"谦寻 超级商店"小程序，为消费者提供原产地商品，持续深化助农路径。 9月25日上午，第四届全球数字贸易博览会(以下简称"数贸会")在杭州开幕，头部直播电商工区谦寻连 续第四年参展，县域经济等主题内容亮相丝路电商谦寻展区。 据谦寻羚客数字平台统计显示，截至目前，谦 ...

Core Viewpoint - The implementation of AI technology in live commerce regulation is transforming the industry, enhancing compliance and operational efficiency while addressing regulatory challenges. Group 1: AI in Live Commerce Regulation - The "Live Commerce Full Process Smart Supervision System" launched in Shanghai's Changning District has monitored over 2,000 live sessions and identified more than 160 illegal clues within six months of operation [1] - The system utilizes generative large language model technology to conduct real-time monitoring across various platforms such as Douyin, Kuaishou, Taobao, Pinduoduo, and Xiaohongshu [1] - AI technology is becoming a key variable in driving transformation in the live commerce industry, improving efficiency and quality in core processes like product selection, data analysis, and compliance review [2] Group 2: Compliance and Efficiency Enhancements - The "Lingke System" developed by Qianxun Holdings integrates with national enterprise credit systems to enhance compliance checks during product selection, significantly shortening compliance review cycles [3] - AI has improved the efficiency of creating live broadcast scripts from 20-30 minutes to just 3 minutes, achieving nearly a tenfold increase in productivity while ensuring compliance by automatically filtering prohibited content [3] - The "Pengyou Cloud" platform has integrated the DeepSeek model to automate compliance checks across three dimensions: business qualifications, brand authorization, and product information, resulting in over a 30% increase in compliance rates [4] Group 3: Regulatory Framework and Future Developments - The National Market Supervision Administration has proposed a regulatory framework for live commerce, introducing a "blacklist" system and cross-platform constraints to address issues like false marketing and counterfeit goods [4][5] - The new regulations provide clear legal boundaries for innovative business models such as AI-driven live streaming and virtual hosts, promoting sustainable and high-quality development in the industry [5]

Core Insights - The article discusses the evolution and challenges of live commerce in China, highlighting the significant role of key players like Viya and her company Qianxun in shaping the industry [3][5][21] - It emphasizes the need for the industry to transition from a focus on low prices and impulsive buying to a more sustainable and value-driven approach [9][15][21] Industry Evolution - Live commerce began in 2016, initially as a small-scale experiment with only a few hundred streamers [4] - The industry saw rapid growth around 2018, with top streamers like Viya driving significant sales and establishing a new retail narrative [4][5] - By 2020, the market surpassed 1 trillion yuan, with projections estimating it will reach 5.8 trillion yuan by 2024, accounting for over one-third of online retail [4][9] Challenges Faced - The industry has experienced issues such as price wars, false advertising, and poor after-sales service, leading to a trust crisis among consumers [6][7][8] - The rapid influx of unprofessional participants has exacerbated short-term thinking within the market [9][10] Transition Strategies - Key players are exploring new business models, such as virtual influencers and international expansion, to adapt to changing market dynamics [10][12] - Qianxun is focusing on system construction and data-driven decision-making to enhance product selection and reduce risks [12][14] Social Value and Long-term Goals - The industry must address its reputation by increasing transparency in supply chains and fostering long-term relationships with consumers [16][17] - Initiatives like the "Super Member" program aim to create sustainable consumer engagement beyond one-time purchases [15][17] - Qianxun's efforts in social responsibility, such as training programs for disabled students, illustrate a commitment to broader societal impact [18][21]

自偷逃税事件后，鲜少现身公众视野的薇娅再度传来新动态。 在中国乡村发展基金会近日发布的微博中，便能看到薇娅夫妇的名字。今年7月，在中埃建交55周年活动现场，还 有网友拍到薇娅出现在嘉宾席第一排。 回溯过往，在直播电商行业迅猛发展的浪潮中，薇娅曾凭借卓越的带货能力和强大的商业影响力，一度稳坐直播 赛道"带货一姐"的宝座。然而，2021年的税务风波如同一道惊雷，让她的直播事业戛然而止。 雷达财经注意到，在税务风波后的近4年时间里，薇娅更加积极地投入公益活动和救助。曾经的"带货一姐"虽已告 别直播间，却从未真正"离场"，而她的丈夫董海锋则在"台前"积极运作。如今，这对夫妻档正以不同于以往的组 合模式，操盘着属于她们的商业版图。 昔日直播"带货一姐"，频繁投身公益活动 今年7月，华北地区持续遭遇强降雨，对北京、天津、河北等地部分乡村造成严重汛情灾情。面对此次天灾，社会 各界纷纷伸出援手，薇娅夫妇也迅速响应，通过中国乡村发展基金会捐赠100万元物资，帮助京津冀地区受灾群众 的紧急救援和过渡安置。 雷达财经梳理发现，早在税务风波发生之前，薇娅夫妇就曾频繁投身公益活动。她们在公益领域的动作，不时便 会引来外界的关注。 20 ...

Core Insights - The live commerce industry has transitioned from a chaotic phase to a mature and systematic one, with efficiency and compliance becoming the true competitive advantages in the "microsecond" competition era [1][3]. Group 1: Industry Evolution - The live commerce sector has evolved significantly, moving from a wild phase to a more structured and systematic approach [3]. - The influence of Viya, a prominent figure in live commerce, is pervasive even in discussions about the industry's future, highlighting her foundational role in establishing a technological base for live commerce [3][5]. Group 2: Technological Advancements - In 2019, Viya and Dong Haifeng launched the "Lingke System," an intelligent management platform designed to enhance the efficiency and accuracy of live commerce processes [5]. - The Lingke System has evolved to integrate AI technology, streamlining various aspects of the live commerce workflow, such as product selection, content planning, and data monitoring [5][7]. - Currently, the Lingke System serves over 40,000 merchants and has facilitated the collaboration of more than 40 million products, showcasing its significant impact on the industry [5]. Group 3: Strategic Insights - The success of Viya's team is attributed to their early recognition of the importance of efficiency and systematic approaches in the future of e-commerce, rather than relying solely on individual charisma [7]. - The legacy of Viya's strategies and technological insights continues to empower the company, transforming live commerce into a replicable and standardized process rather than a purely human-driven effort [7].

Group 1 - The core viewpoint of the article is that AI technology is reshaping the core aspects of live e-commerce and has a profound impact on building a digital ecosystem [1][2] - The competition in live e-commerce has entered a "microsecond-level" battlefield, with compliance and efficiency being the two key factors [1] - AI plays a crucial role in the Qianxun platform, significantly enhancing efficiency and quality in key areas such as product selection, data analysis, and compliance review [1] Group 2 - In the product selection phase, Qianxun's self-developed live service platform, Lingke, can analyze vast historical sales data and predict market trends for precise product selection [1] - The efficiency of product selection for live broadcasts has increased threefold due to AI technology, allowing for better alignment with consumer needs [1] - The content production for live broadcasts has also seen efficiency improvements, with script creation time reduced from 20-30 minutes to just 3 minutes, achieving nearly a tenfold increase in efficiency [2] Group 3 - AI not only enhances speed in content production but also provides objective information support to the host team, effectively mitigating the risk of false advertising [2] - The competition in live streaming has shifted from relying on manual operational experience to leveraging advanced AI capabilities [2] - The concept of AI Agent will be a key focus for Qianxun in the next phase, aiming for full-process automation from product selection to post-broadcast [2]