Core Viewpoint - The recent crackdown on top live-streaming hosts highlights a significant shift in the industry, emphasizing the need for accountability and adherence to social responsibilities among public figures [1][13]. Group 1: Individual Cases of Banned Hosts - The first host, Hu Chenfeng, faced backlash for making divisive comments that belittled domestic products while promoting foreign brands, which disrupted the platform's positive environment [3]. - The second host, Zhang Xuefeng, was banned for violating laws and community guidelines, with speculation that his extreme views could mislead students [4][5]. - The third host, Lan Zhanfei, was criticized for flaunting wealth, making statements about his high fees, which could negatively influence fans' values [7]. - The fourth host, Xie Mengwei, known as 'Gazi Ge', was detained for wearing a police uniform during a live stream, violating legal boundaries [9]. - The fifth host, Wang Bian, drew ire for provocative actions at a concert and encouraging harmful behavior among minors, leading to public outrage [11]. Group 2: Industry Implications - The crackdown signifies a deeper regulatory effort within the live-streaming industry, addressing issues like divisive rhetoric, inappropriate conduct, and flaunting wealth [13]. - The actions taken against these hosts serve as a warning that public figures must uphold social responsibilities and adhere to established norms to ensure the sustainability of the industry [13].

Group 1 - The live streaming industry is tightening regulations, with Douyin implementing measures to address inducement consumption violations among streamers, including "fund freezing, withdrawal restrictions, and delayed settlements" [1][2] - After the new regulations were implemented, the user reporting rate dropped by 72%, indicating that the economic sanctions directly impacted the behavior of streamers [2] - The industry is moving away from aggressive marketing tactics, as new guidelines require streamers to provide product testing reports and authorization certificates, targeting those who previously relied on unverified products [4] Group 2 - The surge in complaints related to live streaming, which increased by 40% year-on-year in 2024, highlights the need for regulatory action, particularly concerning inducement tipping and false advertising [4] - The platform emphasizes the importance of regular communication with streamers and agencies, signaling that the goal is to establish healthier industry rules rather than eliminate the live streaming sector [4][5] - The tightening of regulations is expected to raise the entry barriers for the industry, potentially leading to the elimination of streamers who operate on the fringes, while creating opportunities for those focused on quality content [5]