Core Insights - B&Q is undergoing a strategic upgrade driven by consumer upgrades and industry changes, launching a new chapter with the reopening of its Shanghai Jinqiao store on June 28, featuring a direct supply model to enhance product quality and service efficiency [1][2] Group 1: Strategic Upgrades - The Jinqiao store adopts a direct supply model, optimizing the entire supply chain to offer lower prices, faster delivery, and higher quality home decoration and furnishing experiences [2] - The store transforms from a traditional warehouse-style layout to a scenario-based, personalized, and interactive shopping experience, allowing consumers to visualize their ideal home while enjoying one-stop services [2] Group 2: Cost Efficiency and Customer Satisfaction - B&Q eliminates middlemen by directly sourcing from top brands, significantly reducing operational costs and improving delivery efficiency, with overall delivery cycles shortened by 20% [2] - The integration of an online and offline system enhances service fulfillment capabilities, leading to a substantial increase in customer satisfaction [2] Group 3: Anniversary Celebrations and Consumer Benefits - During its 26th anniversary, B&Q collaborates with government and local brands to offer multiple benefits, including a 30% subsidy for home improvement products under the "old-for-new" policy [3] - The company introduces cross-category discounts, allowing consumers to enjoy a reduction of 150 for every 1000 spent, along with additional gifts, catering to budget-sensitive customers [3] Group 4: Cross-Industry Collaboration - B&Q breaks industry boundaries by creating a quality consumption circle through partnerships with local businesses, enhancing the shopping experience with activities that cater to various lifestyle needs [4] - The store offers exclusive benefits through collaborations with brands like Heetravel and Fuanna, providing customers with free swimming lessons, limited gifts, and youth sports training [4] Group 5: Industry Impact - The reopening of the Jinqiao store and the anniversary celebration mark a milestone in B&Q's development, reflecting the company's commitment to consumer value and industry innovation [4]