Core Insights - Beijing Hyundai's "Most Precious is Around" nationwide owner event aims to strengthen emotional connections with users, reflecting the brand's commitment to a user-centric philosophy and the "True Quality" strategy [1][4][5] User-Centric Approach - The event features a thoughtful response to user trust, offering services like vehicle cleaning and free air filter replacements, demonstrating genuine care for the owners' needs [2] - The life aesthetics experience area creatively connects people with the brand, showcasing handmade crafts that symbolize emotional ties and shared experiences [2] - Participants can engage in interactive tasks to win prizes, enhancing the sense of community and appreciation for the brand [2] Product Value Expression - The event showcases key models such as the new Tucson L, the 11th generation Sonata, and the 5th generation Santa Fe, emphasizing their advanced features and user-centric design [3] - Feedback from users highlights the trust and reliability these vehicles provide, particularly in terms of space, safety, and driving experience [3] Brand Evolution - Beijing Hyundai is transitioning from a focus on technical modernity to emotional modernity, emphasizing the importance of vehicles as emotional carriers in family life [4] - The "Most Precious is Around" series is part of a broader strategy to make the "True Quality" concept a tangible part of daily experiences for users [4] - The company plans to continue expanding these events to more cities, reinforcing long-term relationships with users through meaningful interactions [5]