Core Viewpoint - Hyundai Motor aims to enhance brand recognition in the competitive Chinese automotive market, focusing on flagship models like the Parisite and the Elantra N TCR Edition rather than immediate profitability [2][10]. Group 1: Historical Performance - Hyundai's Beijing Modern achieved significant sales milestones in the past, with Sonata and Elantra models leading to over 1 million annual sales in 2013 [3]. - However, sales have declined sharply due to the rise of domestic brands, dropping from over 820,000 units in 2017 to approximately 154,000 units by 2024 [3][4]. Group 2: Sales Strategy - The company has adopted a "price for volume" strategy, significantly reducing prices on models like the 11th generation Sonata and the new Tucson L to stimulate sales [3][5]. - In June 2025, sales showed a 66% month-over-month increase, attributed to these price cuts [3]. Group 3: Market Challenges - Hyundai's current lineup primarily consists of fuel vehicles, which do not meet the growing demand for new energy vehicles (NEVs) in China, where NEV penetration reached 54% in July 2025 [5][6]. - The penetration rate for NEVs among mainstream joint venture brands is only 6.7%, indicating a significant gap compared to domestic brands [5]. Group 4: Future Plans - Hyundai plans to accelerate its transition to NEVs, defining 2025 as the year of its NEV brand launch, with a dual matrix of NEVs and fuel vehicles [8]. - The company aims to introduce 2 to 3 new energy models annually over the next four years, covering various vehicle types [8]. Group 5: Investment and Partnerships - Beijing Automotive and Hyundai have agreed to invest $1.095 billion in Beijing Modern to support its transition to NEVs and enhance its product offerings [7]. - The investment will help stabilize capital in the short term and facilitate technology and product investments for long-term growth [7]. Group 6: New Product Launches - Hyundai has introduced the hybrid version of the Parisite and plans to launch the ELEXIO series, a pure electric SUV, in September 2025 [9][10]. - The ELEXIO is based on Hyundai's global electric vehicle platform and is expected to have a range of over 700 km [9].

Core Viewpoint - The 2025 Qilu Autumn Auto Show showcases over a hundred automotive brands, with Beijing Hyundai presenting its popular models and promotional activities to attract consumers during the peak buying season [1][2]. Group 1: Event Overview - The 2025 Qilu Autumn Auto Show is held at the Shandong International Convention and Exhibition Center, featuring a luxurious experience for car enthusiasts and buyers [1]. - Beijing Hyundai highlights several new models including the fifth-generation Santa Fe, all-new Tucson L, and the eleventh-generation Sonata, among others [1][2]. Group 2: Promotional Activities - Beijing Hyundai offers a "factory price direct sales" promotion during the auto show, along with various trade-in subsidies to enhance consumer purchasing power [2][4]. - The prices for key models are as follows: fifth-generation Santa Fe at 173,800 yuan, all-new Tucson L at 119,800 yuan, and the eleventh-generation Sonata at 115,800 yuan [4]. Group 3: Product Features - The all-new Tucson L is designed for mature users, featuring a 1.5 TCVVD engine and an 8AT transmission, emphasizing spaciousness, aesthetics, and high configuration [6]. - The Kustu MPV model is recognized for its family-friendly design, achieving a 61.8% industry-leading axle ratio, making it a top choice for family travel [8]. - The all-new Elantra, a global best-seller, caters to younger consumers with its stylish design and sporty features, while the eleventh-generation Sonata is built on the i-GMP platform, focusing on quality and performance [10]. Group 4: Safety and Quality - Beijing Hyundai emphasizes safety and quality at the auto show, showcasing a dissected fifth-generation Santa Fe to highlight its structural integrity and material quality [11][13]. - The fifth-generation Santa Fe utilizes advanced materials, with 75% high-strength steel and 53.5% ultra-high-strength steel, enhancing safety and comfort for users [13]. Group 5: Market Performance - In August, Beijing Hyundai's sales of fuel vehicles reached 14,971 units, marking a 15% year-on-year increase, while the company continues to advance its electrification strategy with the upcoming launch of the EO (ELEXIO) electric SUV [14].

Core Insights - Beijing Hyundai's "Most Precious is Around" nationwide owner event aims to strengthen emotional connections with users, reflecting the brand's commitment to a user-centric philosophy and the "True Quality" strategy [1][4][5] User-Centric Approach - The event features a thoughtful response to user trust, offering services like vehicle cleaning and free air filter replacements, demonstrating genuine care for the owners' needs [2] - The life aesthetics experience area creatively connects people with the brand, showcasing handmade crafts that symbolize emotional ties and shared experiences [2] - Participants can engage in interactive tasks to win prizes, enhancing the sense of community and appreciation for the brand [2] Product Value Expression - The event showcases key models such as the new Tucson L, the 11th generation Sonata, and the 5th generation Santa Fe, emphasizing their advanced features and user-centric design [3] - Feedback from users highlights the trust and reliability these vehicles provide, particularly in terms of space, safety, and driving experience [3] Brand Evolution - Beijing Hyundai is transitioning from a focus on technical modernity to emotional modernity, emphasizing the importance of vehicles as emotional carriers in family life [4] - The "Most Precious is Around" series is part of a broader strategy to make the "True Quality" concept a tangible part of daily experiences for users [4] - The company plans to continue expanding these events to more cities, reinforcing long-term relationships with users through meaningful interactions [5]