齐鲁晚报·齐鲁壹点 韩亮 9月4日，2025齐鲁秋季车展暨第五十二届齐鲁汽车展览交易会在山东国际会展中心隆重举行。在"金九银十"消费旺 季，超过百家汽车品牌齐聚齐鲁车展，为消费者带来一场看车、购车的豪华盛宴。其中，北京现代携旗下全新途胜 L、库斯途、第五代胜达、第十一代 索纳塔、全新伊兰特等热销车型亮相A2-B4展台。同时，北京现代在本届车展期 间，还推出"车展厂价直销，臻选焕新嗨购"优惠活动，让购车消费者不虚此行。 臻选至诚价，轻松购车尽享高品质生活 本届齐鲁车展，北京现代带来了针对不同用户的多款市场热销车型，并为回馈消费者的厚爱与支持，还推出多种换新 补贴政策，让消费者无压力购车，尽享高品质生活。 作为"全家出行管家"，MPV车型库斯途考虑到了全家出行时每一个乘客的需求，巧妙解决了多口之家出行时的痛点， 凭借61.8%的行业领先轴占比，在灵巧的车身内，营造出更大的车内空间，确保每一位乘客的舒享出行。截至目前， 库斯途已连续多月蝉联"20万以内合资MPV销量冠军"，成为追求品质可靠，物超所值的家庭车型首选。 伊兰特作为全球畅销车型，历经七代车型进化，是为数不多累计超千万的车型。全新伊兰特基于北京现代对新生代 ...

Core Insights - Beijing Hyundai's "Most Precious is Around" nationwide owner event aims to strengthen emotional connections with users, reflecting the brand's commitment to a user-centric philosophy and the "True Quality" strategy [1][4][5] User-Centric Approach - The event features a thoughtful response to user trust, offering services like vehicle cleaning and free air filter replacements, demonstrating genuine care for the owners' needs [2] - The life aesthetics experience area creatively connects people with the brand, showcasing handmade crafts that symbolize emotional ties and shared experiences [2] - Participants can engage in interactive tasks to win prizes, enhancing the sense of community and appreciation for the brand [2] Product Value Expression - The event showcases key models such as the new Tucson L, the 11th generation Sonata, and the 5th generation Santa Fe, emphasizing their advanced features and user-centric design [3] - Feedback from users highlights the trust and reliability these vehicles provide, particularly in terms of space, safety, and driving experience [3] Brand Evolution - Beijing Hyundai is transitioning from a focus on technical modernity to emotional modernity, emphasizing the importance of vehicles as emotional carriers in family life [4] - The "Most Precious is Around" series is part of a broader strategy to make the "True Quality" concept a tangible part of daily experiences for users [4] - The company plans to continue expanding these events to more cities, reinforcing long-term relationships with users through meaningful interactions [5]