Core Viewpoint - Beijing Hyundai is redefining its user engagement strategy through the "Most Precious is Around" campaign, focusing on creating genuine value for users in a highly competitive automotive market [1][3][7] Group 1: Campaign Overview - The "Most Precious is Around" campaign invites car owners to share their vehicle experiences, offering cash prizes and hosting offline events in cities like Jinan and Zhengzhou [1][3] - The first offline event in Jinan featured exclusive experiences and activities aimed at enhancing the quality of life for participating families [1][5] Group 2: Service Philosophy - The campaign reflects a shift in Beijing Hyundai's approach to automotive services, emphasizing the creation of real value for users rather than traditional marketing tactics [3][7] - The "True Quality" concept represents both a commitment to product quality and a sincere relationship with users [3][5] Group 3: User Experience Innovations - Interactive experiences at the event included a professional photo studio, DIY workshops, and unique activities that elevate the service experience beyond traditional automotive offerings [5][7] - The event's gold prize draw symbolizes Beijing Hyundai's understanding of user relationships, focusing on creating memorable experiences rather than merely distributing prizes [5][7] Group 4: Industry Context - The automotive industry is shifting from a focus on product performance to a comprehensive service experience, with user engagement becoming a key competitive dimension [7] - Beijing Hyundai's approach aims to transform 4S dealerships into social and experiential spaces for users, extending services beyond vehicles to encompass all aspects of user life [7] Group 5: Long-term Strategy - With over 12 million loyal customers, Beijing Hyundai is committed to extending user engagement from traditional services to emotional resonance and value co-creation [7] - The "Most Precious is Around" campaign exemplifies Beijing Hyundai's strategy of building deep trust with consumers, aligning with its mission of "In China, For China, Towards the World" [7]