在电商竞争日益激烈的今天，天猫作为中国领先的B2C平台，已成为品牌数字化转型的核心战场。然而，运营天猫店铺不仅涉及商品上架和销售，更包含品 牌定位、视觉设计、流量运营、用户管理等多维度系统工程。许多品牌——尤其是传统企业、海外品牌或新兴品牌——面临运营人才短缺、平台规则复杂、 流量成本高昂等挑战。在此背景下，"品牌全案天猫代运营公司"应运而生，成为品牌征战天猫的重要合作伙伴。 品牌全案天猫代运营公司，是指为品牌方提供一站式、体系化天猫店铺运营解决方案的专业服务机构。与仅负责客服、美工或推广的单一服务商不同，全案 代运营公司从品牌战略出发，覆盖天猫店铺的整体规划、落地执行与持续优化，相当于品牌的"线上事业部"或"外部电商团队"。 市场与竞品分析：帮助品牌明确在天猫的竞争环境和机会点。 店铺整体规划：制定年度/季度运营目标、产品策略、价格体系及视觉风格。 消费人群画像：定位目标客群，指导产品开发与营销沟通。 店铺申请与资质办理（尤其针对天猫国际的跨境品牌）。 首页、详情页、活动页等视觉设计与优化，体现品牌调性。 商品结构规划与上架，优化产品标题、主图、短视频等内容。 平台活动策划：参与天猫双11、618、新品首发 ...

这一转变已成为行业共识，不仅华致酒行，茅台、五粮液等主流酒企及众多消费品公司，均在持续加大对C端的投入，将构建用户资产作为长期竞争壁垒。 对于酒类流通企业而言，这场转型既是挑战也是机遇。中小企业目前正普遍面临价格倒挂与库存周转天数压力，而那些能够精准把握用户需求、构建高效服 务体系的企业，正逐步抢占市场主导地位。华致酒行适时开启的"新零售保真连锁品牌+酒类供应链服务平台"的战略升维，正是对这一行业趋势的精准把握 与主动响应。 当白酒行业从规模扩张的增量时代迈入价值重构的存量竞争，酒类流通领域正经历一场深刻的结构性变革。消费分级加剧、需求场景多元、数字化浪潮冲 击，传统"渠道为王"的增长逻辑逐渐失效，以用户运营为核心的新范式加速成型。 【渠道博弈到用户主权时代】 中国白酒行业正经历深度调整。《2025至2030中国白酒行业市场深度调研报告》显示，行业呈现显著的"量降利升"特征，2025年产量预计跌破390万千升， 但利润总额有望达2700亿元，头部酒企市占率持续提升，马太效应加剧。而这种结构性变化的背后，是消费端与渠道端的双重变革，推动酒类流通行业从规 模竞争转向价值竞争。 消费分级与需求多元化正在重构市场生态 ...

21世纪经济报道 吴立洋 上海报道 消费市场潮起潮落、日新月异，唯有坚守长期主义的企业，方能穿越市场周期，实现可持续发展。而这 种坚守背后离不开品牌对品质的执着、对用户的敬畏与对创新的追求。 例如，中国厨房的核心需求依次经历了从公共区域转向私人空间、房地产黄金时代的新房装配、回归日 常生活体验的三个阶段，而老板电器则根据这些需求分别提供能够大幅减少油烟的大吸力烟机、厨房电 器四件套解决方案、陪伴厨房生活的AI烹饪伙伴，三类核心产品与服务。 童晶菁指出，在穿越周期的过程中，企业最大的风险不是外部的巨变，而是自身核心能力和用户核心需 求的脱节。 科技+人文的路径，被概括为老板电器提供生长的"双翼"。 在科技领域，科技的深度需要回归到对生活的细微洞察。据介绍，老板电器公司要求全员必须持有厨师 证上岗。 12月17日，大消费行业"年度风向标"级别的会议——21世纪经济报道2025"新消费大会"于上海落地，汇 聚了来自众多消费品牌、知名投资机构和券商以及平台等各领域的上百位嘉宾。 会上，老板电器（002508）首席数字及营销官童晶菁以《跨越周期，消费品牌的长期主义》为题发表了 主旨演讲。 "很多时候大家会有一个疑问，厨 ...

消费市场潮起潮落、日新月异，唯有坚守长期主义的企业，方能穿越市场周期，实现可持续发展。而这 种坚守背后离不开品牌对品质的执着、对用户的敬畏与对创新的追求。 在科技领域，科技的深度需要回归到对生活的细微洞察。据介绍，老板电器公司要求全员必须持有厨师 证上岗。 "这不是为了培养大厨，主要让每一个员工都能从用户的视角来思考，做饭有哪些难点、用户期待的体 验是什么，从而建立一种共情能力。" 童晶菁表示，通过不断在真实的烹饪操作中试验风味组合、调整 参数，老板电器积累了庞大的算法和数据库，从而让AI大模型掌握了精准控制蒸烤时长、灶具火力等 烹饪要点的能力，让科技创新建立在生活洞察之上。 12月17日，大消费行业"年度风向标"级别的会议——21世纪经济报道2025"新消费大会"于上海落地，汇 聚了来自众多消费品牌、知名投资机构和券商以及平台等各领域的上百位嘉宾。 会上，老板电器首席数字及营销官童晶菁以《跨越周期，消费品牌的长期主义》为题发表了主旨演讲。 "很多时候大家会有一个疑问，厨电行业会不会太过传统了一些？无非就是锅碗瓢盆、烟机灶机等等产 品。然而，恰恰是因为扎根于充满中国人日常烟火气的场景，让老板电器理解到：周期会 ...

酒商对于线上白酒大促"只有更低，没有最低"的担忧正成为现实，"双12"临近，线上名酒价格继续下 行，53度飞天茅台补贴后价格已下探至1499元官方指导价甚至更低。 在业内人士看来，市场供大于求的局面下，改变这一现状难度很大。 电商连续的低价大促也引发了线下传统酒商的不满。多位受访酒商表示，虽然线下价格和线上价格并不 直接等同，但是如今用户习惯在线上比价，这给他们的日常销售带来很多不必要的麻烦。加上近期茅台 等名酒线下批发价仍有回落趋势，终端商也进入"越跌越观望"的状态，生意比之前更淡。 陈华表示："酒企普遍面临渠道库存高企、产品价格倒挂、指标增速放缓等现实问题，行业已经全面进 入'存量竞争'时代。问题和挑战客观存在，包括茅台在内的所有酒企都无法置身事外。" 你常买哪个品牌的白酒？评论区聊聊～ 来源丨中国商报微信综合自第一财经、21世纪经济报道等 封面丨CNSPHOTO 相比之下，酒水电商发展正在加快。2025中国酒类流通协会电商专业委员会工作会议透露，2024年国内 酒类电商GMV规模约为1500亿元，同比增长超20%，线上渗透率不足15%，仍有较大空间。会上， 中 国酒类流通协会电商专业委员会提出《酒类电商 ...

Core Insights - Concerns among liquor merchants regarding the online liquor promotion "only lower, never lowest" are becoming a reality as prices continue to decline ahead of the "Double Twelve" shopping festival [1] - The price of 53-degree Feitian Moutai has dropped to 1499 yuan, even below the official guidance price, indicating a market situation where supply exceeds demand [1] - The China Alcoholic Drinks Circulation Association's e-commerce committee projects that the domestic liquor e-commerce GMV will reach approximately 150 billion yuan in 2024, with a year-on-year growth of over 20% [1] - The online penetration rate for liquor remains below 15%, suggesting significant growth potential in the sector [1] - The association has proposed the "New Retail Anti-Internal Competition Initiative" to shift the focus of liquor companies from "traffic grabbing" to "user operation" [1] - Future strategies will involve digital management of supply chains, pricing systems, and consumer assets to adapt to the transition from push-driven sales to demand-driven sales [1]

线上白酒大促"只有更低，没有最低"的担忧正成为现实 酒商对于线上白酒大促"只有更低，没有最低"的担忧正成为现实。记者注意到，"双十二"临近，线上名酒价格继续下行，53度飞天茅台补贴后价格已下探至 1499元官方指导价甚至更低。在业内看来，市场供大于求的局面下，改变这一现状难度很大。 记者在部分电商平台看到，53度飞天茅台补贴后价格已降至1499元/瓶，个别平台甚至推出1399元/瓶的三人团的团购价。其他名酒价格也比此前有所下降， 比如五粮液普五的双瓶装补贴后价格约为1449元，约合724.5元/瓶，远低于市场批发价。 电商连续的低价大促也引发了线下传统酒商的不满。多位受访酒商告诉记者，虽然线下价格和线上价格并不直接等同，但如今用户习惯线上比价，这给日常 销售带来很多不必要的麻烦。加上近期茅台等名酒线下批发价仍有回落趋势，终端商也进入"越跌越观望"的状态，生意比之前更淡。 0 all of the first of the first of ( de ter ra 相比之下，酒水电商发展正在加快。2025中国酒类流通协会电商专业委员会工作会议透露，2024年国内酒类电商GMV规模约为1500亿元，同比增长超 2 ...

Core Insights - The article emphasizes the importance of user operations in transforming casual users of Unicom data cards into loyal customers by enhancing their overall experience and emotional connection with the brand [3][4]. User Operations - User operations involve strategies and interactions that make users feel satisfied with their data card, encouraging long-term use and recommendations to others [3]. - The primary goal of user operations is not just to sell more cards but to reduce user churn, increase user activity, and enhance the lifetime value of users [4]. Trends in 2025 - The article outlines three major trends for Unicom data card operations in 2025: 1. Transitioning from a "price war" to a "service value war," where companies focus on improving service experiences rather than competing solely on price [9]. 2. Emphasizing "localization" and "scenario-based" operations to cater to specific user needs, such as those of students or gig workers [9]. 3. Utilizing digital tools and data-driven decision-making to anticipate user needs and provide proactive services [9]. Practical Strategies - Several actionable strategies are suggested to enhance user satisfaction and retention: - Create an exceptional onboarding experience for new users [7]. - Establish a transparent communication system to build trust [7]. - Develop a sense of community among users to increase brand loyalty [8]. - Implement effective wake-up and recall mechanisms for inactive users [11][14]. Insights on User Retention - Data indicates that focusing on long-term value rather than short-term gains can significantly improve user retention rates, with a 45% higher retention rate in the 13th month for companies prioritizing user operations [13]. - The average referral rate for users engaged in effective operations can reach 31%, highlighting the value of genuine user experiences [13].

Core Viewpoint - The report from Guosheng Securities indicates that Taobo (06110), a leading domestic sports footwear and apparel retailer, has advanced digital capabilities and improved operational efficiency, although short-term sales are impacted by consumer environment and foot traffic fluctuations. The company is expected to achieve net profits of 1.301 billion, 1.483 billion, and 1.648 billion yuan for FY2026-FY2028, with a current price corresponding to a FY2026 PE of 15 times, maintaining a "Buy" rating [1]. Financial Performance - For FY2026H1, the company's revenue decreased by 5.8% year-on-year to 12.3 billion yuan, with a slight decline in gross margin by 0.1 percentage points to 41%. The net profit attributable to shareholders fell by 9.7% to 790 million yuan, with a net profit margin down by 0.3 percentage points to 6.4%. The company declared an interim dividend of 0.13 yuan per share, with a payout ratio of 102.2%, emphasizing shareholder returns [2]. Brand Performance - The main brand Nike is expected to improve, while the company continues to expand brand partnerships for long-term growth. In FY2026H1, revenue from the main brand and other brands decreased by 4.8% and 12.2% to 10.8 billion and 1.4 billion yuan, respectively. Adidas showed a 7.8% revenue growth in the Greater China region, while Nike's revenue declined by 10% [3]. Business Model Analysis - Retail business outperformed wholesale, with e-commerce showing better performance than offline sales. Retail revenue in FY2026H1 fell by 3% to 10.6 billion yuan, while wholesale revenue dropped by 20.3% to 1.6 billion yuan. The company closed 332 stores, optimizing its channel structure, and the total sales area decreased by 14.1% [4]. E-commerce and User Engagement - The company's e-commerce sales grew rapidly, with a double-digit increase in FY2026H1. The company is enhancing its e-commerce capabilities by leveraging offline stores and expanding into various online channels. The total number of members reached 89.1 million, with member contributions accounting for 92.9% of retail sales from offline stores and WeChat mini-programs [5]. Inventory and Cash Flow - As of August 2025, the company's inventory stood at 5.83 billion yuan, down 4.7% year-on-year, with inventory turnover days at 150 days, an increase of 1.7 days. The net cash flow from operating activities was 1.35 billion yuan, 1.7 times the net profit attributable to shareholders, indicating strong cash flow management [6]. Future Outlook - For FY2026, the company is expected to see a slight decline in revenue, with net profit remaining stable year-on-year. The ongoing fluctuations in offline foot traffic and faster online growth are considered in this outlook [7][8].

Core Viewpoint - The rapid production speed of Leap Motor has become a key indicator of its comprehensive strength and profitability in the accelerating performance differentiation of China's new energy vehicle market [1] Group 1: Production Milestone - Leap Motor achieved a significant milestone by rolling out its 1 millionth vehicle, doubling its production from 500,000 to 1 million in less than a year, setting a record for new energy vehicle manufacturers in China [1][2] Group 2: Financial Performance - In the first eight months of 2025, Leap Motor's cumulative delivery exceeded 320,000 units, maintaining its lead in the new energy vehicle sales rankings in China, with monthly sales topping the charts for six consecutive months [2] - The company's revenue for the first half of the year reached 24.25 billion yuan, a year-on-year increase of 174%, with a gross margin of 14.1% and a net profit of 30 million yuan, marking a turnaround from losses in the same period of 2024 [2] Group 3: Technological Advancements - Leap Motor's self-research capabilities have led to a high density of technology, with over 65% of its core components being self-developed, including battery packs, motors, and electronic control systems [3] - The company has successfully reduced the cost of laser radar to the level of 120,000 yuan for certain models, significantly lower than competitors [3] Group 4: Global Expansion - As of June 2025, Leap Motor has rapidly expanded its overseas presence, with over 600 stores, including 550 in Europe, and received over 4,000 orders in July alone [5] - The partnership with Stellantis Group enhances Leap Motor's penetration into international markets, establishing a clear growth trajectory [5] Group 5: User-Centric Approach - Leap Motor's success is attributed to its deep understanding of user needs, offering high-value configurations at competitive prices, and addressing common pain points in daily usage [7][8] - The company has implemented over-the-air (OTA) upgrades for older models, enhancing user experience and loyalty [9][10] Group 6: Future Growth Potential - Leap Motor is positioned to transition from a new energy vehicle startup to a mainstream global automaker, with plans for localized production in Europe and the introduction of new models like the D19 luxury SUV [12] - The company's sustainable growth model, centered on user needs and technological innovation, is expected to drive its valuation and fundamentals upward [12]