Core Viewpoint - Starbucks China reported a notable improvement in its financial performance, with same-store sales increasing for the first time in six quarters, indicating a recovery in the market despite competition from local brands [1][3]. Financial Performance - For the third quarter ending June 29, 2025, Starbucks China achieved revenue of $790 million, representing an 8% year-over-year growth, marking three consecutive quarters of revenue increase [1]. - Same-store sales grew by 2% year-over-year, the first positive growth in six quarters, primarily driven by an increase in transaction volume [3]. - However, the average transaction value decreased by 4% year-over-year, suggesting a consumer shift towards lower-priced products [4]. Market Strategy and Innovations - The improvement in performance is attributed to recent strategic adjustments, including the introduction of the "True Taste No Sugar" innovation system, which offers healthier and customizable options, enhancing customer purchase frequency [5]. - Starbucks China has also focused on expanding its product offerings beyond coffee, promoting a dual strategy of "morning coffee, afternoon non-coffee" to drive growth [5]. - Collaborations with popular brands, such as the partnership with the band Mayday, have increased brand engagement and sales, particularly among younger consumers [5]. Acquisition Interest - Starbucks has received interest from over 20 potential buyers for its China operations, with ongoing evaluations of these offers [2][6]. - Reports indicate that investment firms like KKR, Hillhouse Capital, and others have shown interest in acquiring a stake in Starbucks China, with estimated valuations ranging from $5 billion to $6 billion [8].