Core Insights - Guizhou Zhenjiu announced a strategic upgrade for its flagship product "Dazhen Zhenjiu," set to launch after January 31, 2026, while the current version will cease production on December 31, 2023 [1] - The new "Dazhen Zhenjiu" aims to continue the brand's commitment to releasing products based on a five-year brewing cycle, enhancing its market presence across 31 provinces and 280 cities in China [1] Group 1 - The new generation of "Dazhen Zhenjiu" will feature improvements in both the liquor body and packaging, optimizing the blending ratio for a richer aroma and smoother taste [4] - The classic bottle design will be retained, with upgraded glass craftsmanship for better clarity and a more refined tactile experience [4] - Starting January 10, 2026, the price of the current "Dazhen 2020 Real Vintage" will increase by 10 yuan per bottle to ensure a smooth market transition and protect partner interests [4]