Core Insights - The white liquor industry and Zhenjiu Lidu Group have navigated through a year of deep adjustments while accumulating strength through innovation and adherence to core values [1] - The industry faces ongoing pressure and increasing market differentiation, yet there is unwavering confidence in the resilience and future prospects of Chinese liquor due to strong governmental support for the real economy [1] Industry Developments - In 2025, Zhenjiu Lidu launched a new strategic product "Dazhen·Zhenjiu," which achieved sales exceeding 800 million yuan across 31 provinces and 280 cities [1] - The company introduced the "Wanshang Alliance" model to reshape the industry ecosystem, fostering symbiotic relationships between manufacturers and distributors, with over 80 forums held and more than 4,000 signed alliance partners [1] - The company utilized personal video channels to share its brewing stories and industry insights, achieving over 400 million views and 15 videos with over 10 million views each, highlighting the value of sincere communication as a brand asset [1] Future Outlook - For 2026, the company anticipates external challenges but remains committed to its core values of craftsmanship, cultural heritage, and brand responsibility, aiming to find certainty amid uncertainty [2] - Zhenjiu Lidu Group is dedicated to long-termism and collaboration with employees, partners, and consumers to face challenges and create shared value, with the goal of becoming a globally leading, world-class beverage company [2]

Core Insights - The "Top Ten Economic Figures of the Year" award is considered the "Oscar" of the Chinese economic field, aimed at recognizing outstanding entrepreneurs who drive business progress, industrial innovation, and social development [1][2] - Wu Xiangdong, Chairman of Zhenjiu Lidu Group, was awarded the title of "Top Ten Economic Figures of 2025" for his innovative practices and contributions to the liquor industry [2][4] Company Performance - Under Wu Xiangdong's leadership, Zhenjiu Lidu launched the "Dazhen·Zhenjiu" product, which has become the best-selling new mid-to-high-end liquor in China within 200 days of its launch, achieving sales across 31 provinces and 280 cities [1][4] - The "Niushi" super beer has consistently topped sales charts on platforms like Tmall and JD, and has gained popularity on Douyin [1] Business Model Innovation - The establishment of the "Wanshang Alliance" has led to over 80 forums and attracted more than 10,000 merchants, signing over 4,000 alliance businesses, marking it as a highly innovative business model for 2025 [4] - Wu Xiangdong's personal video account has garnered over 400 million views in just six months, with 15 videos exceeding 10 million views, showcasing the effectiveness of modern marketing strategies [4] Recognition and Vision - The award citation highlights Wu Xiangdong as a practitioner of blending traditional brewing spirit with modern business wisdom, emphasizing his commitment to long-termism and quality in the liquor industry [4] - In his acceptance speech, Wu expressed a vision for expanding the reach of Chinese liquor to the global stage, aiming for international appreciation [6]

"十大经济年度人物"评选被誉为中国经济领域的"奥斯卡"，由新浪财经、第一财经主办，迄今已连续举 办十一届，旨在发掘当年推动商业进步、产业创新与社会发展的卓越企业家代表。历届获奖者包括曹德 旺、王传福、钟睒睒、董明珠、雷军、刘永好、宁高宁、曾毓群等商业领军人物。 1月29日，"为中国经济点赞——企业家之夜"盛典上，珍酒李渡集团、华致酒行董事长吴向东荣膺"2025 十大经济年度人物"。 去年5月，打造万商联盟至今，共举办论坛80余场，吸引超万名客商参与，签约联盟商4000多家，成为 2025热度最高创新商业模式。 吴向东开启个人视频号，正式运营仅半年，发布内容140余条，总播放量突破4亿。其中，15条视频播放 量超千万，单条最高播放量超9000万，跻身2025年度《企业家视频IP100榜单》第三。 "2025十大经济年度人物"颁奖词认为："吴向东是传统酿造精神与现代商业智慧融合的践行者，始终致 力于推动中国酒业发展。酒业深度调整之际，他坚守长期主义，推出战略级产品大珍·珍酒和牛市啤 酒，开创全新商业模式。他更以躬身践行的姿态，打造冠绝群雄的超级IP。他证明了在这个追求速度的 时代，沉心打磨品质，才是最持久、最珍贵 ...

Core Viewpoint - The event "Praise for China's Economy - Entrepreneur's Night" held on January 29 in Beijing highlighted the achievements of the Chinese liquor industry, particularly focusing on the contributions of the Zhenjiu Liduo Group and its chairman Wu Xiangdong [1][8]. Group 1: Recognition and Contributions - Wu Xiangdong is recognized as a practitioner who merges traditional brewing spirit with modern business wisdom, dedicated to advancing the Chinese liquor industry [3][10]. - The event featured notable figures such as Zhang Yuliang from Greenland Group and Zhou Yanlong from Quanjude Group, who expressed hopes for Zhenjiu Liduo to continue providing quality products and services to the nation and consumers [3][10]. - Former UN Deputy Secretary-General Kim Won-soo praised the unique brewing process and scientific management of Zhenjiu, emphasizing its impressive scale and quality [4][11]. Group 2: Future Aspirations - Wu Xiangdong expressed a desire for Chinese national products to thrive not only domestically but also on the international stage, aiming for greater global appreciation of Chinese liquor [6][13]. - The company is focusing on attracting younger consumers by encouraging them to first experience beer or wine before transitioning to traditional Chinese liquor, highlighting the cultural significance of Baijiu [6][12]. - Wu noted that currently, one-fifth of exported Chinese liquor is sold to South Korea, indicating a growing international market for Chinese Baijiu [6][13].

Core Insights - The event "Praise for China's Economy - Entrepreneur Night" was held on January 29 in Beijing, honoring notable figures in the Chinese liquor industry, including Wu Xiangdong, Chairman of Zhenjiu Lidou Group [1][8] - The event highlighted the integration of traditional brewing spirit with modern business wisdom, emphasizing the importance of quality and long-term strategies in the liquor industry [3][10] Group 1: Event Overview - The event featured prominent attendees such as Zhang Yuliang, Chairman of Greenland Group, and Zhou Yanlong, General Manager of Quanjude Group, who expressed their support for the liquor industry and the economy [1][8] - Wu Xiangdong received accolades for his commitment to the development of the Chinese liquor industry, launching strategic products like "Dazhen Zhenjiu" and "Niushi Beer" [3][10] Group 2: Industry Perspectives - Jin Guanshu, former Deputy Secretary-General of the United Nations, praised the unique brewing process and scientific management of Zhenjiu, highlighting its large-scale production capabilities [4][11] - Zhang Yuliang expressed hope that Zhenjiu Lidou would continue to provide high-quality products and services to the country and consumers, regardless of economic conditions [3][10] Group 3: Future Aspirations - Wu Xiangdong emphasized the need for Chinese liquor products to not only thrive domestically but also gain international recognition, noting that currently, one-fifth of exported liquor goes to South Korea [6][13] - The focus on attracting younger consumers to traditional liquor was discussed, with Wu suggesting that they should first appreciate beer or wine before transitioning to Chinese liquor [6][12]

Core Viewpoint - The event "Praise for China's Economy - Entrepreneur Night" held on January 29 in Beijing highlighted the achievements of the Chinese liquor industry, particularly focusing on the contributions of the Zhenjiu Liduo Group and its chairman Wu Xiangdong, who is recognized for blending traditional brewing spirit with modern business acumen [1][8]. Group 1: Event Highlights - The event featured notable figures such as Zhang Yuliang, chairman of Greenland Group, and Zhou Yanlong, general manager of Quanjude Group, who expressed their hopes for the continued success of the liquor industry and the importance of quality products for consumers [3][12]. - Wu Xiangdong emphasized the need for Chinese liquor products to not only thrive domestically but also gain international recognition, aiming for broader acceptance of Chinese baijiu globally [6][13]. Group 2: Industry Insights - Wu Xiangdong introduced strategic products like "Da Zhen · Zhenjiu" and "Bull Market Beer," showcasing a new business model aimed at adapting to market changes and consumer preferences [3][10]. - The event underscored the importance of quality and craftsmanship in the liquor industry, with testimonials highlighting Zhenjiu's unique brewing process and large-scale production capabilities [4][11]. Group 3: Future Aspirations - Industry leaders expressed optimism about the future of the liquor market, suggesting that adapting to new consumer trends and maintaining high standards will be crucial for success [3][12]. - Wu Xiangdong's vision includes attracting younger consumers to baijiu, encouraging them to appreciate the cultural significance of the drink after experiencing other types of alcohol [6][13].

专题：为中国经济点赞——企业家之夜2025盛典 "为中国经济点赞——企业家之夜"于1月29日在北京举行。珍酒李渡集团、华致酒行董事长 吴向东出席 接受致敬。绿地集团董事长、总裁张玉良，全聚德集团党委书记、董事、总经理周延龙，联合国前副秘 书长金垣洙为其见证荣誉。 致敬词： 他是传统酿造精神与现代商业智慧融合的践行者，始终致力于推动中国酒业发展。酒业深度调整之际， 他坚守"长期主义"，推出战略级产品"大珍·珍酒"和"牛市啤酒"，开创全新商业模式。他更以躬身践行的 姿态，打造冠绝酒业群雄的超级IP。他用行动证明，在这个追求速度的时代，沉心打磨品质，才是最持 久、最珍贵的竞争力。 金垣洙回忆了一年前赴珍酒李渡的经历，他表示 ，珍酒酿造工艺独特、管理科学规范、产能规模宏 大。这杯酒，是匠心、科技与自然共酿的杰作。 张玉良表示，希望珍酒李渡在未来，无论是风雨还是阳光，都能持续地为国家和白酒产业、消费者提供 更多优质的产品和服务。 周延龙表示，作为实体经济的代表，甚至是传统服务行业实体经济的代表，让我们一起努力，赢得更多 的消费者、更多的媒体为实体经济点赞，为中国经济点赞，相信在新的消费模式之下，我们一定会有更 好的未来 ...

专题：为中国经济点赞——企业家之夜2025盛典 "为中国经济点赞——企业家之夜"于1月29日在北京举行。珍酒李渡集团、华致酒行董事长 吴向东出席 接受致敬。绿地集团董事长、总裁张玉良，全聚德集团党委书记、董事、总经理周延龙，联合国前副秘 书长金垣洙为其见证荣誉。 致敬词： 他是传统酿造精神与现代商业智慧融合的践行者，始终致力于推动中国酒业发展。酒业深度调整之际， 他坚守"长期主义"，推出战略级产品"大珍·珍酒"和"牛市啤酒"，开创全新商业模式。他更以躬身践行的 姿态，打造冠绝酒业群雄的超级IP。他用行动证明，在这个追求速度的时代，沉心打磨品质，才是最持 久、最珍贵的竞争力。 金垣洙回忆了一年前赴珍酒李渡的经历，他表示 ，珍酒酿造工艺独特、管理科学规范、产能规模宏 大。这杯酒，是匠心、科技与自然共酿的杰作。 张玉良表示，希望珍酒李渡在未来，无论是风雨还是阳光，都能持续地为国家和白酒产业、消费者提供 更多优质的产品和服务。 吴向东在发表感言时表示，希望中国民族的产品能够持续地走下去，不仅深耕中国也能够走向国际舞 台。"希望更多国家的人民会喜欢我们的白酒"，吴向东说。 以下为发言实录： 金垣洙：大家晚上好！很高兴受 ...

1月22日，正和岛联合新榜发布2025年度《企业家视频IP100榜单》，珍酒李渡集团董事长吴向东个人视 频号"吴金东—珍酒李渡"位列第三。 | | | Z.H.ISLAND | 3493 × 7 新晴 | | | | --- | --- | --- | --- | --- | --- | | | | | 企业家视频IP100 | | | | | | | 2025年） | | | | | | | 数据周期:2025.1.1-12.31 | | | | | 排名 企业家 | 账号名称 | 点赞数 | 喜欢数 | 新榜指数 | | 1 | 電志 | 青年 | 312.24 万 | 455.85 万 | 876.89 | | 2 | 周鸿祎 | 红衣大叔周鸿祎 | 274.26 万 | 326.70万 | 843.52 | | 3 | 吴向东 | 吴金东-珍酒李渡 | 159.24 万 | 156.40万 | 834.28 | | 4 | 前敏洪 | 俞敏洪洪哥 | 214.24 万 | 210.54 万 | 824.83 | | 5 | 余承东 | 余承东 | 148.12 万 | 227.98万 | 821.88 ...

Core Viewpoint - The rise of entrepreneur IP in China is becoming a new phenomenon in the business ecosystem, particularly in the context of the growing influence of short video platforms with over 1 billion users and increasing daily usage time [1] Group 1: Entrepreneur IP Development - Wu Xiangdong, the leader of Zhenjiu Li Du Group, has transitioned from behind the scenes to the forefront by leveraging digital tools to create a personal IP, aiming to rejuvenate the traditional liquor brand in the modern era [1][5] - Since starting his personal video account in July 2025, Wu has produced over 120 videos with a total view count exceeding 360 million, including 12 videos with over 10 million views each [5][6] - Wu's content covers various topics, including management, quality, public welfare, industry observations, and life philosophy, resonating with a wide audience and fulfilling the demand for transparent and approachable brand communication [6][8] Group 2: Brand and Product Innovation - The success of Wu's personal IP is part of a systematic innovation strategy for the Zhenjiu brand, creating a new trust relationship between the brand, distributors, and consumers [8][9] - The launch of the new product "Da Zhen·Zhenjiu" was significantly supported by Wu's video explanations, leading to sales of 620 million yuan within 200 days across 31 provinces and 280 cities [8][9] - The "Wan Shang Alliance" model introduced by Zhenjiu utilizes Wu's personal IP as a trust accelerator, enhancing confidence among channel partners and enabling traditional merchants to benefit from the short video era [9][10] Group 3: Digital Transformation in Traditional Industries - The digital transformation of the traditional liquor industry is challenging but presents opportunities for disruptive innovation through the integration of entrepreneur IP [10][11] - Wu's approach emphasizes the importance of being present where users are, adapting to new communication methods to engage with audiences effectively [10] - The personalization of entrepreneur IP serves as a powerful communication strategy, breaking down barriers between the brand and consumers through relatable and sincere content [10][11] Group 4: Entrepreneurial Spirit and Market Confidence - The shift of entrepreneurs showcasing their stories publicly reflects a commitment to practical business, embracing digitalization, and emphasizing trust, which injects confidence into the market [13]