Short Drama Industry - In November 2025, the short drama industry had 3,105 products, a decrease of 31 products from October, representing a 1.0% decline [4] - The number of short drama materials increased significantly, reaching 25.01 million sets, an increase of 3.56 million sets from October, which is a 16.6% rise [7] - The increase in APP products, which rose by 54 to 221, contributed to the growth in material volume, with APP material reaching 7.47 million sets, a 196.8% increase [8] - The top 10 short drama APP products saw a total material volume of 3.19 million sets, an increase of 1.06 million sets or 49.8% from October [8] - The top two products in the short drama material ranking remained the same, with "Red Fruit Free Short Drama" leading with 1.35 million sets, a 22.3% increase [9][10] Novel Industry - In November 2025, the novel industry had 3,740 products, an increase of 87 products from October, representing a 2.4% rise [14] - The total number of novel materials increased to 10.11 million sets, up by 737,000 sets or 7.9% from October [17] - APP material volume decreased by 85,300 sets to 373,600 sets, a decline of 18.6%, while small program material volume increased by 158,600 sets to 632,400 sets, a rise of 33.5% [17] - The top novel product, "Tomato Free Novel," maintained its position with 826,558 sets, a 3.8% increase from October [19] - The ranking saw significant changes, with "Weizhen Novel" rising to second place with a 122.4% increase in material volume [20][23] - The top 10 novels were predominantly female-oriented, with 8 out of 10 being female genres, and the most active platforms were Zhihu, followed by Tomato, Point Crowd, and Black Rock [23]