具体来看，在投APP及小程序产品数变化较为明显。2025年11月短剧行业在投APP产品221款，较10月增加了54款，环比上涨32.3%；在投小程序产品2835 款，较10月减少了85款，环比下滑了2.9%。 11月份，短剧与小说行业投放素材数均出现明显增长，小说产品排行榜也发生明显变动。还有什么其他变化？背后可能有哪些原因？ 为帮助从业者快速了解每月短剧、小说应用投流情报，DataEye研究院结合ADX行业版数据，定期发布短剧、小说应用买量数据月度观察报告。 一、短剧 1、2025年9-11月投放产品数 ADX行业版数据显示，2025年11月短剧行业在投产品3105款，较10月份减少了31款，环比下滑1.0%。 2、2025年9-11月投放素材数 ADX行业版数据显示，11月份短剧行业投放素材量由一定程度增长。 具体来看，11月份在投短剧素材量达2501.0万组，较10月份增加了356.0万组，环比上涨16.6%。 其中，APP和小程序产品素材数变化较为明显，11月短剧行业APP类产品投放素材量746.9万组，较10月份增加了495.2万组，环比上涨了196.8%；小程序 类产品投放素材量1752.3万组， ...

Short Drama Industry - In September 2025, the number of products in the short drama industry decreased to 3,398, down by 304 from August, representing a decline of 8.3% [4] - The number of short drama materials increased to 20.534 million sets, up by 1.147 million sets from August, marking a growth of 5.9% [7] - The top two products in the short drama material ranking were "Red Fruit Free Short Drama" and "Red Fruit Short Drama," with material counts of 810,950 and 652,770 sets, respectively, both showing declines from August [8][9] Pan-Entertainment Industry - In September 2025, the number of products in the pan-entertainment industry was 496, a decrease of 37 from August, reflecting a decline of 6.9% [12] - The total material count for the pan-entertainment industry fell to 4.599 million sets, down by 820,000 sets from August, a decline of 15.2% [13] - The leading products in the pan-entertainment material ranking were "Kuaishou" and "Douyin," with material counts of 1.109 million and 1.027 million sets, respectively, both experiencing significant declines [16][17] Social Industry - In September 2025, the number of products in the social industry increased to 623, up by 10 from August, representing a growth of 1.6% [20] - The total material count for the social industry was 786,000 sets, down by 79,000 sets from August, a decline of 9.1% [23] - The top product in the social material ranking was "Soul," with a material count of 77,858 sets, down by 19.3% from August [25][26] Novel Industry - In September 2025, the number of products in the novel industry reached 3,777, an increase of 29 from August, reflecting a growth of 0.8% [30] - The total material count for the novel industry was 10.638 million sets, down by 2.393 million sets from August, a decline of 18.4% [33] - The leading product in the novel material ranking was an unnamed product with a material count of 3.099 million sets, showing a dramatic increase of 466.5% [34][36] Life Services Industry - In September 2025, the number of products in the life services industry was 849, a decrease of 27 from August, representing a decline of 3.1% [40] - The total material count for the life services industry was 1.374 million sets, down by 274,000 sets from August, a decline of 16.6% [43] - The top product in the life services material ranking was "China Mobile," with a material count of 188,751 sets, down by 38.4% from August [44][46] Tools Industry - In September 2025, the number of products in the tools industry increased to 1,962, up by 60 from August, representing a growth of 3.2% [49] - The total material count for the tools industry was 3.281 million sets, up by 346,000 sets from August, marking an increase of 11.8% [53] - The leading products in the tools material ranking were "Tencent Yuanbao" and "Quark," with material counts of 586,131 and 452,955 sets, respectively, both showing increases from August [54][55]