Short Drama Industry - In November 2025, the short drama industry had 3,105 products, a decrease of 31 products from October, representing a 1.0% decline [4] - The number of short drama materials increased significantly, reaching 25.01 million sets, an increase of 3.56 million sets from October, which is a 16.6% rise [7] - The increase in APP products, which rose by 54 to 221, contributed to the growth in material volume, with APP material reaching 7.47 million sets, a 196.8% increase [8] - The top 10 short drama APP products saw a total material volume of 3.19 million sets, an increase of 1.06 million sets or 49.8% from October [8] - The top two products in the short drama material ranking remained the same, with "Red Fruit Free Short Drama" leading with 1.35 million sets, a 22.3% increase [9][10] Novel Industry - In November 2025, the novel industry had 3,740 products, an increase of 87 products from October, representing a 2.4% rise [14] - The total number of novel materials increased to 10.11 million sets, up by 737,000 sets or 7.9% from October [17] - APP material volume decreased by 85,300 sets to 373,600 sets, a decline of 18.6%, while small program material volume increased by 158,600 sets to 632,400 sets, a rise of 33.5% [17] - The top novel product, "Tomato Free Novel," maintained its position with 826,558 sets, a 3.8% increase from October [19] - The ranking saw significant changes, with "Weizhen Novel" rising to second place with a 122.4% increase in material volume [20][23] - The top 10 novels were predominantly female-oriented, with 8 out of 10 being female genres, and the most active platforms were Zhihu, followed by Tomato, Point Crowd, and Black Rock [23]

Short Drama Industry - In September 2025, the number of products in the short drama industry decreased to 3,398, down by 304 from August, representing a decline of 8.3% [4] - The number of short drama materials increased to 20.534 million sets, up by 1.147 million sets from August, marking a growth of 5.9% [7] - The top two products in the short drama material ranking were "Red Fruit Free Short Drama" and "Red Fruit Short Drama," with material counts of 810,950 and 652,770 sets, respectively, both showing declines from August [8][9] Pan-Entertainment Industry - In September 2025, the number of products in the pan-entertainment industry was 496, a decrease of 37 from August, reflecting a decline of 6.9% [12] - The total material count for the pan-entertainment industry fell to 4.599 million sets, down by 820,000 sets from August, a decline of 15.2% [13] - The leading products in the pan-entertainment material ranking were "Kuaishou" and "Douyin," with material counts of 1.109 million and 1.027 million sets, respectively, both experiencing significant declines [16][17] Social Industry - In September 2025, the number of products in the social industry increased to 623, up by 10 from August, representing a growth of 1.6% [20] - The total material count for the social industry was 786,000 sets, down by 79,000 sets from August, a decline of 9.1% [23] - The top product in the social material ranking was "Soul," with a material count of 77,858 sets, down by 19.3% from August [25][26] Novel Industry - In September 2025, the number of products in the novel industry reached 3,777, an increase of 29 from August, reflecting a growth of 0.8% [30] - The total material count for the novel industry was 10.638 million sets, down by 2.393 million sets from August, a decline of 18.4% [33] - The leading product in the novel material ranking was an unnamed product with a material count of 3.099 million sets, showing a dramatic increase of 466.5% [34][36] Life Services Industry - In September 2025, the number of products in the life services industry was 849, a decrease of 27 from August, representing a decline of 3.1% [40] - The total material count for the life services industry was 1.374 million sets, down by 274,000 sets from August, a decline of 16.6% [43] - The top product in the life services material ranking was "China Mobile," with a material count of 188,751 sets, down by 38.4% from August [44][46] Tools Industry - In September 2025, the number of products in the tools industry increased to 1,962, up by 60 from August, representing a growth of 3.2% [49] - The total material count for the tools industry was 3.281 million sets, up by 346,000 sets from August, marking an increase of 11.8% [53] - The leading products in the tools material ranking were "Tencent Yuanbao" and "Quark," with material counts of 586,131 and 452,955 sets, respectively, both showing increases from August [54][55]