短剧经济学

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【西街观察】短剧不能以“反智”取胜
Bei Jing Shang Bao· 2025-06-17 14:07
Group 1 - The short drama industry is experiencing rapid growth, with attention-grabbing content becoming a key factor for success in the fragmented entertainment market [2][3] - The recent short drama "Kirin Sends Children" has gone viral due to its absurd plot, highlighting the extreme lengths to which creators will go to capture audience attention [1][2] - The industry is characterized by low investment and high returns, attracting numerous players eager to claim their share of the lucrative market [2][4] Group 2 - The short drama sector faces challenges related to content quality and adherence to legal and ethical standards, with regulatory bodies actively addressing issues of lowbrow and misleading content [3][4] - There is a growing concern that the reliance on sensational and anti-intellectual themes may lead to a decline in the overall quality and sustainability of short dramas [4] - The industry is at a turning point, where it must transition from low-quality, formulaic productions to more innovative and high-quality content to ensure long-term viability [4]