Investment Rating - The investment rating for the company is "Accumulate" (maintained) [5] Core Views - The gaming business remains stable, and the company is building a comprehensive ecosystem for short videos [5] - The company reported a significant decline in revenue for the first three quarters of 2025, with a year-on-year decrease of 24.42% [7] - The company is focusing on optimizing its revenue structure and enhancing its high-margin business segments [7] - The establishment of the Shanghai International Short Video Center aims to create a full industry chain ecosystem around short videos and short dramas [7] Financial Performance Summary - For 2025, the company expects revenue of 3,440 million yuan, a 5.16% increase from 2024 [6] - The projected net profit attributable to shareholders for 2025 is 612 million yuan, reflecting a year-on-year growth of 13.61% [6] - The earnings per share (EPS) for 2025 is estimated at 1.47 yuan [6] - The company’s gross margin for the first three quarters of 2025 was 44.46%, an increase of 6.61 percentage points year-on-year [7] - The net profit margin for the same period was 19.44%, up by 3.55 percentage points year-on-year [7] Business Development - The company has established multiple teams in the casual puzzle game segment to ensure continuous production of quality content [7] - The core products, such as "Fishing Blast" and "Finger Fishing," have shown strong player retention over the years [7] - The company is also involved in the issuance and secondary trading of sports culture collectible cards through its investment in Shanghai Luda Consulting Management Co., Ltd. [7] - The company has become the agent for the Pokémon TCG (Simplified Chinese version) in mainland China [7]