Core Viewpoint - Shanghai Yaoji Technology Co., Ltd. maintains a stable credit rating of A+ for both its corporate entity and the "Yaoji Convertible Bond" with a stable outlook, reflecting its strong market position and financial stability despite some revenue decline [1][4][10]. Company Overview - The company, originally established as Shanghai People's Printing Factory, has evolved into a well-known manufacturer of playing cards and is publicly listed since 2011 [10][11]. - As of March 2025, the company has a total share capital of 415 million shares, with the controlling shareholders holding 49.95% of the shares [10][11]. Financial Performance - In 2024, the company reported total revenue of 32.71 billion yuan, a decrease of 24.05% year-on-year, while the total profit was 6.81 billion yuan [4][11][24]. - The company has a strong cash position with cash assets amounting to 10.81 billion yuan by the end of 2024, and total assets of 50.69 billion yuan [9][11]. - The company's gross profit margin improved to 43.44% in 2024, up by 5.81 percentage points from the previous year [24]. Business Segments - The playing card business remains stable, while the mobile gaming segment experienced a decline in revenue due to a decrease in active users [4][24]. - The digital marketing segment saw a revenue drop but an increase in gross margin due to adjustments in client cooperation and reduced inefficient spending [4][24]. Industry Analysis - The playing card industry in China is characterized by stable demand and intense competition, with the country being a major producer and consumer of playing cards globally [14][15]. - The mobile gaming market in China reached a sales revenue of 325.78 billion yuan in 2024, with a year-on-year growth of 7.53%, indicating a shift from user expansion to increased per capita spending [15][16]. - The internet marketing sector is also growing, with the market size reaching 776.5 billion yuan in 2024, reflecting a 15.04% increase [19]. Risks and Challenges - The company faces risks related to high supplier concentration in its playing card business, which could impact cost control and operational performance [25][26]. - The mobile gaming industry is under pressure from regulatory scrutiny and increased competition, which could affect revenue growth [15][16].