Group 1 - The core viewpoint is that many factory owners are increasingly using short videos as a marketing tool to attract orders, but often focus solely on product display rather than storytelling or showcasing their operations [1] - In 2025, consumer spending power is expected to be weak, leading to increased anxiety among business owners and a desire for more orders [1] - Short videos that are overly promotional may be classified as strong marketing by platforms like Douyin, resulting in limited reach [1] Group 2 - Social platforms like Douyin, WeChat Video Accounts, and Xiaohongshu can help shorten the psychological distance between businesses and customers, fostering trust [3] - To effectively engage on social media, industrial factories should balance content by dedicating 50% to product and company information, and the other 50% to personal stories and insights, creating a relatable and trustworthy presence [3] - Accounts that share personal anecdotes and everyday experiences can feel more humanized and familiar to followers, enhancing trust despite the lack of direct interaction [3]