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短视频推广/工厂在做短视频,应该拍哪些内容的视频呢?
Sou Hu Cai Jing· 2025-09-24 03:39
短视频推广/工厂在做短视频,应该拍哪些内容的视频呢? 很多老板把短视频,当作类似阿里淘宝的电商平台。在短视频中,他不是去展现工厂,生产的方方面 面,跟客户的合作故事,而是他一味去展示产品。 这样的账号,就会变得有温度了,是个有血有肉的账号了。虽然你和粉丝之前从来没见过面,但是看到 你的方方面面,宛如在身边的一个老朋友,那么熟悉那么亲切,充满了信任感。 很多时候,这样的视频会被抖音平台定为强营销,会被平台限流的。 不管是抖音,微信视频号或小红书等,都属于社交平台。通过社交,它可以缩短和客户之间的心里距 离,短时间和客户产生信任。如果我们来的流量,没有带着信任感来的,充其量这个流量叫流民,流过 刷过就算了,不会在客户心里留下一点点的痕迹。 2025年,各方消费力不旺,大家生意难做,导致各个老板内心焦虑,渴望多来订单。于是 那我们工业品工厂在社交平台上,到底要怎么做呢?可以50%讲讲你的产品,你的公司,你的生产,你 的采购,你的客户案例等,另外的50%讲讲你鸡毛蒜皮的小事,你的喜怒哀乐,你的是非观,你的生活 态度等。 ...
复杂性递增导致收益递减?破局之道其实很简单
3 6 Ke· 2025-07-17 08:34
Group 1 - The core issue facing companies is the "high-performance dilemma," where organizations aim to maximize the contributions of young high-potential talent but inadvertently diminish their actual impact due to overwhelming demands and complex processes [2][3] - Increasing organizational complexity leads to reduced productivity, lower employee engagement, and declining team performance due to redundant processes, cross-departmental coordination, and ineffective meetings [2][3] Group 2 - Companies must undergo transformation to maintain vitality and employee engagement, as highlighted by Knut Haanaes, who emphasizes the need to address management paradigms that inadvertently create internal friction [3] Group 3 - The "two-pizza" rule from Amazon suggests that if a team requires more than two pizzas for lunch, it is too large, indicating that smaller, focused teams are more effective [5][6] - A small, skilled, and focused team can achieve significantly higher effectiveness compared to a larger, resource-dispersed team [7] Group 4 - Reporting overload is a common issue, where teams spend excessive time on report writing with little time for actual analysis, leading to frustration and decreased morale [9] - A CEO's intervention to streamline reporting processes and focus on valuable insights can enhance employee engagement and performance [9][10] Group 5 - The concept of agility is often misapplied; while it is beneficial in uncertain environments, clear initial planning is crucial for achieving high-quality results in projects with stable goals [12][14] - In highly regulated industries, precise planning is essential to avoid unnecessary changes and ensure project success [13][14] Group 6 - The "planning fallacy" highlights the tendency to underestimate project timelines and budgets, as illustrated by a Norwegian underground parking project that significantly exceeded its initial estimates [15][16] - Effective project planning should include risk assessment and buffer mechanisms to mitigate potential issues [15][16] Group 7 - The "curse of good intentions" suggests that adding more rules and processes to improve performance can lead to organizational constraints and employee frustration [17] - Companies should simplify processes and focus on core objectives to enhance organizational focus and execution efficiency [17] Group 8 - Project management should adopt a holistic approach rather than treating projects as isolated entities, ensuring strategic alignment and resource allocation across projects [18][19] - Not all attractive projects warrant investment; only those that align with the overall organizational strategy should receive resources [19] Group 9 - Clear communication and boundary respect are essential to prevent employees from overextending themselves due to ambiguous expectations [21][23] - Leaders should differentiate between urgent and non-urgent tasks to maintain morale and protect employee well-being [23] Group 10 - To address organizational complexity, companies should recognize the "success trap," utilize "reverse thinking," and identify hidden costs associated with seemingly rational decisions [24] - Maintaining a clear and collaborative organizational structure can significantly enhance overall performance and employee morale [24]