Core Insights - The article highlights the significant reforms in China's public fund industry, driven by the China Securities Regulatory Commission's action plan aimed at high-quality development, focusing on fiduciary responsibility and encompassing governance, product innovation, investment operations, and assessment mechanisms [1] - Morgan Asset Management (China) has successfully localized its operations, achieving a non-monetary public fund management scale of 133 billion yuan by Q3 2025, doubling its size in two years and improving its industry ranking by 20 positions, reflecting strong market recognition of its investment management capabilities [1] - The company emphasizes a long-term investment philosophy and has established a robust research-driven culture, which is crucial for generating sustainable alpha for clients [2][6] Company Strategy - Morgan Asset Management (China) has adopted a clear investment research structure, focusing on active management as its core competency, with teams dedicated to growth, balanced growth, and value investments, targeting various risk-return profiles [3] - The firm has identified key investment opportunities in artificial intelligence, leading Chinese manufacturers, and dividend assets, leveraging a dual driver of valuation recovery and earnings growth for structural market opportunities in 2025 [4] - The company has built a systematic talent development mechanism, nurturing fund managers with long-term commitment, evidenced by managers like Du Meng and Li Bo, who have delivered substantial returns over extended periods [4][5] Research and Analysis - Morgan Asset Management promotes a "research compounding" approach, emphasizing the importance of continuous research investment to enhance decision-making quality [6] - The firm has a global research team of 500 analysts, conducting extensive field research and maintaining high-frequency interactions with global teams to integrate local insights with global perspectives [6][7] - A unified research language and framework have been established to facilitate efficient resource sharing and collaboration across regions, enhancing the overall research quality [7] ETF Business Development - Morgan Asset Management has differentiated its ETF offerings by combining active management advantages, becoming the second-largest active ETF issuer globally and leading in net inflows since 2025 [8] - The company has launched 11 ETFs in China, focusing on investor experience and innovative features like quarterly mandatory dividends, catering to various investment strategies [8] - The firm continues to enhance its ETF business by providing localized market insights and strategies through reports and seminars, aiming to support index investors effectively [9] Future Outlook - The asset management industry is expected to increasingly favor long-termism, professional capabilities, and ecosystem collaboration, with Morgan Asset Management committed to refining its practices in investment management, product innovation, and client service [10]

Core Insights - The article discusses the significant reforms in China's public fund industry, emphasizing the importance of fiduciary responsibility and a long-term approach to achieve high-quality development [1] - Morgan Asset Management (China) has successfully localized its operations, achieving a management scale of 133 billion yuan in non-monetary public funds by Q3 2025, doubling its size in two years and improving its industry ranking by 20 positions [1][2] Group 1: Company Strategy and Performance - Morgan Asset Management (China) has maintained a strong focus on active management, achieving an annualized return of 13.50% in active equity investment management over the past 20 years, ranking in the top ten of the industry [2] - The company has structured its active equity investment teams into three groups: Growth, Balanced Growth, and Value, targeting different risk-return profiles [2][3] - The firm has introduced a clear investment guideline for each fund, ensuring that fund managers pursue excess returns while maintaining style stability, enhancing transparency for investors [3] Group 2: Research and Talent Development - Morgan Asset Management (China) emphasizes a "research-driven" investment culture, focusing on long-term research investments to enhance decision-making quality [4][5] - The company has established a "career analyst" mechanism, encouraging analysts to deepen their research rather than transitioning to fund management roles [5][6] - The global research team has conducted approximately 11,000 company visits and interactions over the past year, providing unique market insights for investment decisions [6] Group 3: ETF Business Development - Morgan Asset Management (China) has adopted a differentiated approach in the ETF market, becoming the second-largest issuer of active ETFs globally since establishing its platform in 2014 [6][7] - The company has launched 11 ETFs by October 2025, focusing on various strategies and themes, and has introduced innovative features like a "quarterly mandatory dividend" mechanism [7] - The firm has also localized its global flagship report for Chinese investors, enhancing its service offerings and market insights [7][8] Group 4: Future Outlook - The company aims to continue exploring best practices in the public fund sector in China, focusing on investment management, product innovation, customer service, risk control, and technology application [8] - Morgan Asset Management (China) is committed to contributing to the healthy development of the asset management industry by pursuing sustainable value creation alongside investors [8]