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不想一人食的北上广年轻人,爱上59元一次的盲盒饭局
36氪· 2025-11-21 00:02
Core Insights - The article discusses the emerging trend of "blind box dining" events in major Chinese cities, where participants are randomly assigned dining partners based on their interests and preferences, creating a unique social experience [5][12][38]. Group 1: Concept and Structure - "Blind box dining" involves participants paying a fee (ranging from 39 to 59 yuan) to join a meal where they only discover their dining companions and restaurant on the day of the event [5][6]. - Organizers collect detailed questionnaires from participants to match them based on dietary preferences, personality traits, and social expectations, ensuring a diverse mix of attendees [18][19][21]. - The format encourages spontaneous conversations and connections, with participants engaging in various topics from personal interests to deeper philosophical discussions [31][33]. Group 2: Popularity and Expansion - The trend has gained traction in cities like Beijing, Shanghai, and other emerging urban areas, with organizers like "整点薯条" successfully hosting over 10,000 events since their inception [14][36]. - The popularity of these events reflects a growing demand for social interactions among young people, who seek to expand their social circles beyond their usual networks [28][38]. Group 3: Participant Experience - Participants come with varied intentions, from seeking new friendships to simply enjoying a meal, highlighting the multifaceted nature of social dining experiences [28][31]. - The events often lead to unexpected connections, with some participants forming lasting friendships or even romantic relationships [38][39]. - However, not all experiences are profound; some participants find the interactions to be superficial, focusing more on the dining experience than on meaningful connections [40][41]. Group 4: Business Opportunities - The rise of blind box dining presents commercial opportunities for organizers, who can partner with restaurants to provide quality dining experiences while also monetizing the social aspect of the events [36][38]. - Organizers are exploring collaborations with brands and local businesses to enhance the dining experience and create additional revenue streams [36].
花钱找饭搭子,北上广年轻人开始流行「盲盒饭局」
后浪研究所· 2025-11-14 07:01
Core Concept - The article discusses the emerging trend of "blind box dinner parties," where participants are randomly assigned to dinner tables based on their interests and preferences, creating a unique social experience [3][10]. Group 1: Format and Experience - Participants pay a fee ranging from 39 to 59 yuan to join these dinner parties, which serve as a ticket to the event [3]. - The dinner parties are designed to foster social interactions among strangers, with participants only learning about their tablemates and the restaurant on the day of the event [4][9]. - The experience includes ice-breaking activities and tasks to facilitate conversation, such as guessing each other's assigned identities based on a theme [19][20]. Group 2: Organizer Insights - "整点薯条" is one of the earliest teams to organize blind box dinner parties in China, having hosted over 10,000 participants since its inception [11]. - Organizers utilize questionnaires to match participants based on dietary preferences, personality traits, and social expectations, ensuring a diverse mix at each table [14][15]. - The organization has expanded its operations from Beijing to other major cities, indicating a growing demand for this type of social event [11][30]. Group 3: Participant Motivations - Participants come with various motivations, including the desire to meet new people, explore different culinary experiences, or simply enjoy a meal without specific expectations [24][26]. - The social interactions at these events can lead to deeper conversations and connections, although some participants may find the discussions superficial [33][34]. - The format allows for a casual approach to socializing, appealing to those who prefer not to maintain long-term relationships but enjoy transient connections [35]. Group 4: Market Potential - The popularity of blind box dinner parties presents commercial opportunities for organizers, who can partner with restaurants to enhance the dining experience [30]. - The model reflects a shift towards fragmented social interactions, where individuals seek brief, enjoyable engagements rather than deep, lasting relationships [35]. - The trend indicates a growing acceptance of paid social experiences among younger demographics, who value the novelty and spontaneity of such events [30][35].