Core Viewpoint - The article discusses Unilever's strategic shift towards growth through organizational changes, particularly the promotion of Leandro Barreto to Chief Marketing Officer (CMO), which reflects the company's focus on a consumer-centric growth model and enhanced marketing strategies [5][14][25]. Group 1: Leadership Changes - Unilever announced the promotion of Leandro Barreto to CMO, effective January 1, 2026, expanding his responsibilities to oversee the entire marketing function of the company [3][5]. - This leadership change is part of a broader organizational restructuring involving adjustments to 200 senior management positions as part of an operational and organizational transformation plan [5][17]. Group 2: Marketing Strategy - Unilever is shifting its marketing strategy to prioritize social media, increasing its advertising budget on these platforms from 30% to 50% of total ad spending [13][25]. - The company aims to enhance its engagement with consumers through localized and refined marketing efforts, including a significant increase in collaborations with Key Opinion Leaders (KOLs) [13][14]. Group 3: Financial Performance - In the first three quarters of the year, Unilever's beauty and wellness segment saw a 5.1% increase in underlying sales, driven by both volume and price contributions [11]. - The personal care segment also performed well, with a 4.1% increase in underlying sales, largely attributed to successful innovations in brands like Dove [11][12]. Group 4: Brand and Portfolio Strategy - Unilever is undergoing a significant brand and category restructuring, with plans to streamline its brand portfolio to focus on high-growth and core brands, aiming to reduce the total number of brands to under 200 [19][20]. - The company has already divested over 20 beauty or personal care brands since 2023, including the sale of non-core assets like Suave and the Eli d a Beauty unit [20][21]. Group 5: Market Focus - China has emerged as a key market for Unilever, showing low single-digit sales growth amidst overall company challenges, and is identified as a critical target for high-end beauty and health business expansion [28][29]. - The company is adapting its research and marketing strategies in China to align with local consumer demands, emphasizing high-value skincare and beauty products [28][39].