Core Viewpoint - The article discusses Unilever's strategic shift towards growth through organizational changes, particularly the promotion of Leandro Barreto to Chief Marketing Officer (CMO), which reflects the company's focus on a consumer-centric growth model and enhanced marketing strategies [5][14][25]. Group 1: Leadership Changes - Unilever announced the promotion of Leandro Barreto to CMO, effective January 1, 2026, expanding his responsibilities to oversee the entire marketing function of the company [3][5]. - This leadership change is part of a broader organizational restructuring involving adjustments to 200 senior management positions as part of an operational and organizational transformation plan [5][17]. Group 2: Marketing Strategy - Unilever is shifting its marketing strategy to prioritize social media, increasing its advertising budget on these platforms from 30% to 50% of total ad spending [13][25]. - The company aims to enhance its engagement with consumers through localized and refined marketing efforts, including a significant increase in collaborations with Key Opinion Leaders (KOLs) [13][14]. Group 3: Financial Performance - In the first three quarters of the year, Unilever's beauty and wellness segment saw a 5.1% increase in underlying sales, driven by both volume and price contributions [11]. - The personal care segment also performed well, with a 4.1% increase in underlying sales, largely attributed to successful innovations in brands like Dove [11][12]. Group 4: Brand and Portfolio Strategy - Unilever is undergoing a significant brand and category restructuring, with plans to streamline its brand portfolio to focus on high-growth and core brands, aiming to reduce the total number of brands to under 200 [19][20]. - The company has already divested over 20 beauty or personal care brands since 2023, including the sale of non-core assets like Suave and the Eli d a Beauty unit [20][21]. Group 5: Market Focus - China has emerged as a key market for Unilever, showing low single-digit sales growth amidst overall company challenges, and is identified as a critical target for high-end beauty and health business expansion [28][29]. - The company is adapting its research and marketing strategies in China to align with local consumer demands, emphasizing high-value skincare and beauty products [28][39].

冬日寒风渐起,不少人开始遭遇皮肤干痒的困扰:洗完澡后小腿起皮、脸颊紧绷泛红、四肢莫名瘙痒,甚至 出现干纹、细纹。其实冬季皮肤干痒并非"天生",而是内外因共同作用的结果。百融钱小乐结合科学护 肤理念与实用生活技巧,为大家整理了一份全方位保湿攻略,帮你轻松告别冬日肌肤"小情绪"。 改善环境与调理内在同样关键。在室内放置加湿器,能减少皮肤水分流失;外出时做好防风保暖,佩戴围 巾、口罩,避免皮肤直接暴露在寒风中。饮食上,要多补充富含维生素A、维生素E的食物,比如胡萝卜、 坚果、深海鱼,同时每天保证1500-2000毫升的饮水量,从内部为皮肤"蓄水"。作息方面,尽量避免熬夜,充 足的睡眠能促进皮肤新陈代谢,提升自身锁水能力。 冬季皮肤保湿需掌握科学的方法,才能从根源解决干痒问题。百融钱小乐希望这份攻略能帮你守护冬日 肌肤状态,让你在寒冷季节也能拥有水润健康的皮肤。 编辑：侯宜均 温和清洁是保湿的第一步。很多人冬季仍沿用夏季的清洁习惯,用强力清洁产品或频繁洗澡,反而会洗掉 皮肤仅存的油脂。百融钱小乐建议,冬季洗澡频率控制在2～3天一次,水温保持在37℃左右,避免高温刺激 皮肤;洁面和沐浴产品要选择氨基酸等温和配方,摒弃皂 ...

耳朵痒大多数是外耳道区域瘙痒（图中红色圆圈区域），导致耳痒的原因可能有以下几种。 1 在我们日常生活中，有时候会遇到一种微妙的困扰：耳朵痒。 对许多人来说，这似乎只是一个小问题。但耳朵痒，可能不只是痒那么简单，也可能是身体内部出现了一些问题的信号，我们应该注意并及时处 理。 耳朵瘙痒 可能是这些原因 相信每个人都体验过瘙痒这种感觉，这是一种常见的症状，而非特定的疾病，可见于多种皮肤病，此外，瘙痒也可能是系统性疾病、神经系统疾 病和精神疾病等非皮肤疾病的表现。 耵聍 俗称耳屎，或多或少的耵聍在外耳道内，都有可能引起耳朵的瘙痒。但这个"屎"它不仅是"排泄物"，它还有保护我们耳道的功能。 耵聍是由外耳道的外侧1/3皮肤的耵聍腺和皮脂腺分泌产生的淡黄色黏稠物，耵聍在耳朵里扮演着重要角色。 △耳，分为外耳、中耳、内耳。 首先，它可以挡住一些外来物的进入，比如小飞虫。其次，耵聍还有助于形成酸性耳道环境，来抑制细菌和真菌生长。再者，耵聍还具有疏水 性，能够排斥水分，从而防止微生物理想生长环境的形成；最后耵聍的黏性也有助于粘住环境中的细小碎屑，这些功能共同构成了我们耳朵的"皮 肤 - 耵聍屏障"。 治疗方法：在正常情况下，耵 ...

Core Viewpoint - The article highlights the historical significance and evolution of Yanchang Petroleum, emphasizing its role in China's oil industry and its contributions to national energy security and local economic development over the past century [1][3][11]. Historical Development - Yanchang Petroleum was established in 1905, marking the beginning of China's modern oil industry with the drilling of the first oil well in 1907 [3][4]. - The company survived through various historical challenges, including wars and economic turmoil, and became a symbol of national resilience and industrial development [4][5]. - After the founding of New China, Yanchang Petroleum faced numerous challenges but achieved significant milestones, including surpassing 10,000 tons of crude oil production in 1959 and 1 million tons in 1997 [5][6]. Corporate Growth and Transformation - The company underwent restructuring in 1998 and 2005, leading to a rapid increase in production and revenue, with crude oil production exceeding 10 million tons in 2007 and revenue surpassing 100 billion yuan in 2010 [6][7]. - By 2013, Yanchang Petroleum became the first company in Western China to enter the Fortune Global 500, with revenue growing from 162.1 billion yuan in 2012 to 390 billion yuan in 2024 [7][8]. Industry Position and Achievements - Yanchang Petroleum has established itself as a major player in the oil and gas sector, ranking as the seventh largest oil field in China and the fourth largest gas field, with a gas production of over 12 billion cubic meters [8][9]. - The company has diversified its operations, achieving a historic shift from being oil-dominant to a balanced structure of oil, gas, coal, and chemical products [8][9]. Technological Innovation - Yanchang Petroleum has invested over 60 billion yuan in research and development over the past decade, leading to significant technological advancements in oil and gas exploration and production [9][10]. - The company has established itself as a leader in innovation, with numerous projects filling gaps in the industry and receiving national recognition [9][10]. Social Responsibility and Community Engagement - Yanchang Petroleum has contributed significantly to local economic development, paying over 762.3 billion yuan in taxes from 2006 to 2024 and supporting various community projects [11][12]. - The company has played a crucial role in poverty alleviation and local development, investing in infrastructure and social programs in the Shaanxi region [12][13]. Future Outlook - As Yanchang Petroleum approaches its 120th anniversary, it aims to continue its commitment to high-quality development, focusing on energy security and sustainable practices while expanding into new energy sectors [15].

Core Insights - Unilever is undergoing a significant transformation, marked by layoffs, divestitures, and executive changes, with the Chinese market serving as a critical testing ground for its strategic shift [1][2] Financial Performance - In the first three quarters of the year, Unilever reported revenues of €44.8 billion, a year-on-year decline of 3.3%, with Q3 sales at €14.7 billion, down 3.5% [1] - All five core business segments experienced negative growth, with home care leading at a 5.3% decline, followed by ice cream at 4.2%, and beauty, health, and food segments each declining around 3% [1] - The Americas market saw a significant drop of 5.1%, while Europe achieved a modest growth of 1.9%. In contrast, Indonesia and China showed signs of recovery, with China's Q3 sales returning to low single-digit growth [1][6] Strategic Reforms - CEO Alan Fernandis initiated aggressive reforms, focusing on cutting inefficient businesses, enhancing brand premiumization and innovation, and strengthening digital capabilities [2] - A major workforce reduction is planned, with 7,500 jobs cut, representing 5.9% of the total workforce, and a quarter of the top 200 executives will be replaced, aiming for annual cost savings of $800 million [2] Business Divestitures - Unilever has been actively divesting underperforming brands, including the sale of the water purifier brand Pureit and over 20 beauty brands, as well as the separation of its ice cream business, which has been rebranded as "Dream Ice Cream Company" [3] - The ice cream segment, which holds a 21% market share globally, is projected to generate €7.9 billion in revenue for 2024. In China, it ranks second in market share, trailing behind Yili [3] Market Adaptation - The Dream Ice Cream Company plans to innovate in market engagement, adopt competitive pricing strategies across all snack price points, and expand high-end brand offerings internationally [4] - Unilever is concentrating resources on its "Power Brands," which contribute 78% of sales and achieved a Q3 growth rate of 4.4%, significantly above the overall performance [4] Future Outlook - The company anticipates an improvement in operating profit margins, projecting at least 18.5% for the second half of the year [5] - Unilever aims for a full-year sales growth of 3% to 5% by 2025, with expectations of stronger performance in the second half compared to the first [8] - The management remains optimistic about the transformation despite the ongoing challenges, focusing on a streamlined portfolio that includes beauty, health, personal care, home care, and nutrition [8]

Core Insights - Unilever is undergoing significant changes in its business and organizational structure, including plans to spin off its ice cream business and leadership changes [1][5][7] Financial Performance - In Q3 2025, Unilever reported sales of €14.7 billion, a year-on-year decline of 3.5%, while underlying sales grew by 3.9% [1][2] - For the first three quarters of 2025, total sales reached €44.8 billion, down 3.3% year-on-year [2] - All five business segments experienced a decline in sales, with the largest drop in home care at 5.3% and ice cream at 4.2% [2] - The Asia-Pacific and Africa regions saw a 6.8% increase in underlying sales, with China and Indonesia returning to growth [2][3] Ice Cream Business Spin-off - The ice cream business is set to be spun off into a separate entity, Dream Ice Cream Company, with a projected revenue of €7.9 billion for 2024 and a 21% market share in the global retail market [3][4] - The spin-off was initially planned for mid-November 2025 but has been delayed due to external factors [5][6] Leadership Changes - Fernando Fernandez became CEO on March 1, 2025, with Srinivas Patak appointed as CFO in September [7] - The company plans to rotate 25% of its top 200 leaders to align with market standards [7][8] - Unilever has initiated a global workforce reduction, aiming to cut approximately 7,500 positions over three years, with 6,000 already eliminated by Q1 2025 [7]

Core Insights - Unilever reported a 3.5% year-on-year decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [2] - The company is undergoing significant transformation efforts, including divesting over 20 non-core beauty and personal care brands, as it faces market challenges from changing consumer habits [2] - The ice cream business spin-off is expected to be completed in Q4 2025, with the CEO expressing confidence in improved operating profit margins for the second half of the year [2] Financial Performance - Revenue declines were noted across all business segments, with household care experiencing the largest drop at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments both around 3% [5] - Despite the overall revenue decline, underlying sales growth of approximately 3.9% was achieved, with beauty & health leading at 5.1% growth [5] - The Asia-Pacific and Africa regions showed a 6.8% increase in underlying sales, with China returning to growth, contrasting with earlier declines [5] Market Strategy - Unilever's growth in China is attributed to targeted marketing strategies and a premium product mix, although the market is still recovering [2][5] - The company is focusing on high-end markets and e-commerce, with significant reforms in its distribution system and adjustments to core brand operations [6] - Local innovation is becoming a key strategy, with R&D efforts being localized to better meet consumer demands in China [8][10] Consumer Trends - Chinese consumers are increasingly demanding more effective and clinically validated products, driving industry upgrades [9] - The skincare market in China is noted to have significant growth potential, with a penetration rate of only 66% [3]

Core Insights - Unilever reported a 3.5% year-on-year decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [1] - The company is undergoing significant transformation efforts, including divestitures, layoffs, leadership changes, and business splits, to adapt to changing consumer habits and market challenges [1] - The ice cream business spin-off is expected to be completed in Q4 2025, with the CEO expressing confidence in improved operating profit margins for the year [1] Revenue Performance - All business segments reported revenue declines, with the largest drop in home care at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments down approximately 3% [3] - However, underlying sales (excluding acquisitions, disposals, and currency effects) showed a growth of about 3.9%, with beauty & health leading at 5.1% growth [3] Market Dynamics - The Chinese market has shown signs of recovery, with low single-digit growth attributed to targeted marketing strategies and a premium product mix [1][3] - The overall skincare market in China remains vast, with a penetration rate of only 66%, indicating significant growth potential [2] Strategic Initiatives - Unilever is focusing on a future-oriented brand portfolio that prioritizes high-end markets and e-commerce, with the U.S. and India identified as core growth markets [4] - The company is implementing localized innovation strategies, including the establishment of an AI-driven research platform to enhance product development [5][6] Leadership and Organizational Changes - A significant leadership overhaul has been initiated, with 25% of the leadership team being rotated to better respond to local market demands [7] - The CEO has emphasized higher performance expectations and clear accountability within the organization [7]

Core Viewpoint - The event highlighted the integration of sustainable development into corporate goals, with Unilever focusing on climate, plastics, nature, and livelihoods to fulfill its mission of making sustainable living accessible [2][4]. Group 1: Climate Initiatives - Unilever aims to achieve net-zero emissions across its entire value chain by 2039 [4]. - The company is committed to building resilient and regenerative natural ecosystems [4]. Group 2: Plastic Management - Unilever is reducing the use of virgin plastics while increasing the proportion of recycled plastics in its products [4][5]. - The company employs a "Rainbow Carbon" strategy, utilizing various carbon sources including green carbon from plants and blue carbon from marine resources [5]. Group 3: Livelihood Improvement - Unilever focuses on supporting smallholder farmers and SMEs within its value chain to enhance their living standards [4]. - The company has been involved in various community support initiatives, including building schools and supporting educational projects in rural areas [7]. Group 4: Sustainable Practices in Operations - All eight of Unilever's production and logistics centers in China utilize 100% green electricity through solar power and green power certificates [5]. - The company promotes sustainable consumption by creating convenient participation scenarios for consumers [5]. Group 5: Corporate Social Responsibility - Since 1996, Unilever has built 20 Hope Schools in remote areas of China and supported nearly 300 Hope Project initiatives benefiting over one million rural students [7]. - The company has engaged employees in a "Million Tree Planting" project for 16 consecutive years and has restored over 20,000 acres of grassland in the Tibetan Plateau [7].

Core Insights - Unilever reported a 3.5% year-on-year decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [1][3] - The company is undergoing significant transformation efforts, including divesting over 20 non-core beauty and personal care brands, as it faces challenges from changing consumer habits and market dynamics [1][3] - The ice cream business is expected to be spun off by Q4 2025, with the CEO expressing confidence in improving operating profit margins for the year [1][3] Financial Performance - Revenue declines were noted across all business segments, with the largest drop in home care at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments around 3% [3] - However, underlying sales growth (excluding acquisitions, disposals, and currency effects) was approximately 3.9%, with beauty & health leading at 5.1% growth [3] - The Asia-Pacific and Africa regions showed a 6.8% increase in underlying sales, with Indonesia growing by 12.7% and China returning to growth [3] Market Strategy - Unilever's growth in China is attributed to targeted marketing strategies and a premium product mix, although the market is still recovering [1][3] - The company is focusing on high-end markets and e-commerce, with significant reforms in its distribution system and operations of key brands [4][5] - Local innovation is becoming a core feature of Unilever's strategy in China, with R&D efforts being localized to better meet consumer demands [5][6] Industry Trends - The Chinese skincare market is noted as the largest globally, with a penetration rate of only 66%, indicating substantial growth potential [2] - The emphasis on AI and local R&D is seen as crucial for adapting to the fast-evolving consumer preferences in China [5][6] - The competitive landscape is shifting as multinational companies adapt their strategies to local market needs, with Unilever's leadership changes aimed at enhancing responsiveness [6]