社交电商全球化
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客易云集团接入TK实现TikTok数字人:开启社交电商全球化互动新纪元
Sou Hu Cai Jing· 2026-01-19 04:13
Core Insights - TikTok has emerged as a vital platform for brands to reach global consumers, but traditional brands face challenges in content creation and cultural adaptation [1] - KKY Group leverages AI and digital content to enhance brand operations on TikTok, redefining interaction models in the social e-commerce era [1] Group 1: Language and Cultural Adaptation - TikTok digital humans break down language and cultural barriers, allowing brands to engage with diverse global audiences without the high costs of multilingual teams [2] - The multi-language intelligent interaction system enables automatic language switching and cultural strategy adjustments based on market characteristics, enhancing user engagement and trust [2] Group 2: Content Creation Efficiency - TikTok digital humans improve content creation efficiency through automated processes, allowing brands to generate culturally relevant content quickly and at lower costs [4] - Brands can input core product features and market characteristics, and the digital human will create tailored content scripts, ensuring alignment with local preferences and trends [4] Group 3: Enhanced User Interaction - The digital human's 24/7 online presence and zero-latency response address user interaction demands, significantly improving engagement and reducing user drop-off [5] - By utilizing a multi-modal perception system, the digital human can adapt responses based on user emotions and interactions, fostering a more engaging experience [6] Group 4: Stability and Consistency - Digital humans provide a stable alternative to human hosts, ensuring consistent brand representation and uninterrupted content delivery, regardless of time or human limitations [6] - Brands can utilize digital humans for live interactions at optimal times, enhancing viewer engagement without concerns over human fatigue or time zone differences [6] Group 5: Global Brand Strategy Empowerment - TikTok digital humans enable brands to establish multi-regional account matrices and accumulate private traffic, while providing real-time data analysis for content optimization [8] - The integration of technology, data, and operations allows brands to efficiently enter global markets and transition from product export to brand establishment [8] - KKY Group's digital human technology aims to provide brands with a global content team, facilitating sustainable growth through localized engagement [8]