Core Insights - The article discusses the competitive landscape in the beverage health sector, highlighting the challenges of traditional marketing models and the emergence of the "Chain Movement 3+1" model as a solution for growth [1][11]. Group 1: Chain Movement 3+1 Model - The Chain Movement 3+1 model is an innovative upgrade from the traditional Chain Movement 2+1, creating a more efficient social e-commerce system that addresses pain points of traditional models through a dynamic balance of "three direct pushes + one slide down" [1][11]. - This model enhances the direct push threshold to mitigate risks associated with "small account farming," promoting balanced team development and equitable earnings through a dual-track promotion mechanism [3]. Group 2: Revenue Structure - The revenue structure includes multiple income streams such as direct push rewards, point rewards, slide down rewards, and repurchase incentives, which collectively enhance repurchase rates [4]. - For example, if a user directly pushes two people, their total earnings can be calculated through a complex formula that includes various rewards and team earnings [4]. Group 3: Targeted Marketing Strategies - The model targets different demographics, such as a "Health Guardian Plan" for middle-aged and elderly customers and a "Light Health Package" for young professionals, utilizing group buying activities to drive engagement [6]. - The introduction of high-end gift boxes in the holiday gift market, along with a dynamic value pool for user spending, has led to a 20% increase in average order value and a reduction in repurchase cycles to 45 days [8]. Group 4: Data-Driven Operations - The model employs data collection to create precise user profiles, allowing for targeted product recommendations and dynamic optimization of reward mechanisms [6][8]. - Real-time monitoring of sales data enables rapid adjustments in inventory and ensures compliance with regulations, thereby enhancing operational efficiency [8][11]. Group 5: Compliance and Risk Management - The model adheres to compliance frameworks, including a single-layer income transmission mechanism to avoid pyramid scheme risks, and implements a comprehensive quality control system [8][13]. - A robust technical foundation supports risk management and ensures secure payment channels, contributing to a healthy operational ecosystem [8][13].