Core Insights - The article discusses the revolutionary changes brought by the "Chain Movement 3+1" model in social e-commerce, emphasizing the importance of innovative business models for project success [1][27]. Group 1: Challenges of Previous Model - The "Chain Movement 2+1" model faced significant issues, including unclear contribution recognition leading to resource wastage and a breakdown in the earnings chain [3]. - The frequent occurrence of "dead accounts" diluted the earnings of active users and weakened team cohesion [5]. - A rigid reward mechanism resulted in slow earnings growth for higher-level users and hindered lower-level users' progress, negatively impacting motivation [7]. Group 2: Innovations in Chain Movement 3+1 - The "Chain Movement 3+1" model shifts focus from merely acquiring new users to proactive management, with earnings transitioning from a hierarchical dependency to dynamic sharing [9]. - The "sliding mechanism" prioritizes performance distribution to the weakest team members when a user recommends a fourth new user, promoting resource fairness [9][13]. - A "repurchase mechanism" incentivizes users to complete specific repurchase tasks, with uncompleted rewards flowing into a platform bonus pool, thus enhancing user activity [11]. - The "relationship mechanism" redefines contribution and profit positions, allowing users to view their earnings in real-time, which boosts team motivation [13]. - The "rotation mechanism" triggers weekly changes in recommendation, contribution, and reward positions, breaking down hierarchical barriers and invigorating team dynamics [13]. Group 3: Reward System - The "Chain Movement 3+1" model features a multi-faceted reward system that includes direct recommendations, team size, peer competition, contribution value, and sliding rewards, addressing user needs throughout their lifecycle [15]. - Direct recommendation rewards offer 20% commission on the consumption amount of each successfully referred user, with higher referral numbers leading to increased earnings [17]. - Team size-based rewards grow exponentially with the number of team members, enhancing overall earnings [19]. - Peer competition is encouraged through both direct and peer-level rewards [21]. - Contribution-based rewards increase with higher contribution values, while sliding rewards are based on the number of sliding positions, promoting higher engagement [23][25]. Group 4: Ultimate Value of Chain Movement 3+1 - The success of the "Chain Movement 3+1" model lies in its "dynamic balance + shared benefits" logic, redefining operational rules in social e-commerce [27]. - Users transition from working for the platform to investing in their own growth, ensuring that efforts yield returns [28]. - Teams shift from a focus on mere user acquisition to proactive management, fostering positive interactions and collaborative success [29]. - The platform evolves from relying on subsidies to achieving self-driven growth, ensuring stable income and a healthy ecosystem for sustainable development [29].

Core Insights - The article discusses the competitive landscape in the beverage health sector, highlighting the challenges of traditional marketing models and the emergence of the "Chain Movement 3+1" model as a solution for growth [1][11]. Group 1: Chain Movement 3+1 Model - The Chain Movement 3+1 model is an innovative upgrade from the traditional Chain Movement 2+1, creating a more efficient social e-commerce system that addresses pain points of traditional models through a dynamic balance of "three direct pushes + one slide down" [1][11]. - This model enhances the direct push threshold to mitigate risks associated with "small account farming," promoting balanced team development and equitable earnings through a dual-track promotion mechanism [3]. Group 2: Revenue Structure - The revenue structure includes multiple income streams such as direct push rewards, point rewards, slide down rewards, and repurchase incentives, which collectively enhance repurchase rates [4]. - For example, if a user directly pushes two people, their total earnings can be calculated through a complex formula that includes various rewards and team earnings [4]. Group 3: Targeted Marketing Strategies - The model targets different demographics, such as a "Health Guardian Plan" for middle-aged and elderly customers and a "Light Health Package" for young professionals, utilizing group buying activities to drive engagement [6]. - The introduction of high-end gift boxes in the holiday gift market, along with a dynamic value pool for user spending, has led to a 20% increase in average order value and a reduction in repurchase cycles to 45 days [8]. Group 4: Data-Driven Operations - The model employs data collection to create precise user profiles, allowing for targeted product recommendations and dynamic optimization of reward mechanisms [6][8]. - Real-time monitoring of sales data enables rapid adjustments in inventory and ensures compliance with regulations, thereby enhancing operational efficiency [8][11]. Group 5: Compliance and Risk Management - The model adheres to compliance frameworks, including a single-layer income transmission mechanism to avoid pyramid scheme risks, and implements a comprehensive quality control system [8][13]. - A robust technical foundation supports risk management and ensures secure payment channels, contributing to a healthy operational ecosystem [8][13].

Core Insights - The article discusses the challenges faced by brand operators and entrepreneurs in the beverage health industry, highlighting the need for innovative solutions to address rising customer acquisition costs and declining user loyalty [1] - The "Chain Movement 3+1" business model is introduced as an innovative solution that leverages a benefit-driven mechanism and social dissemination network to enhance brand value and create a positive feedback loop [1][2] Group 1: Business Model Overview - The "Chain Movement 3+1" model is an upgraded version of the traditional "Chain Movement 2+1" model, featuring a more systematic and efficient social e-commerce system [2] - It employs a three-tier structure of "sliding mechanism + rotating mechanism + repurchase incentive mechanism" to address issues such as hierarchical rigidity and diminishing motivation in traditional models [2] Group 2: Organizational Dynamics - A dual-track promotion system activates organizational energy, allowing users to gain agency qualifications through product purchases and advance to higher levels by directly recruiting three subordinates [4] - This model aims to prevent unethical practices like "fostering small accounts" by raising direct recruitment thresholds and ensuring balanced team development and fair profit distribution [4] Group 3: Revenue Structure - The model features a multi-dimensional revenue structure, including direct push rewards, point rewards, sliding rewards, and repurchase incentives, creating diverse profit opportunities for participants [6] - It adheres to compliance principles by replacing "hierarchical dividends" with "recommendation rewards" and utilizes blockchain technology for traceable transaction management [6] Group 4: Targeted Marketing Strategies - Specific programs like the "Health Guardian Plan" for older adults and "Light Health Package" for young professionals are designed to enhance marketing effectiveness by accurately reaching different customer segments [8] - The model also includes customized health management services for higher-tier users, leading to increased repurchase rates, with some brands achieving a 45% repurchase rate [10] Group 5: Integrated Online and Offline Experience - Users can redeem gifts and participate in health check-ups at offline stores after completing online tasks, creating a complete consumption loop and enhancing customer experience [11] - The model encourages consumer engagement through a dynamic value pool mechanism, where 30% of order amounts are reinvested, stimulating continuous consumption behavior [15] Group 6: Data-Driven Marketing - The model employs data collection to create precise user profiles, allowing for targeted product recommendations and dynamic optimization of reward mechanisms [12] - A real-time sales monitoring system enables brands to quickly respond to market changes, ensuring healthy brand market order [17] Group 7: Compliance and Risk Management - The model follows the "Prohibition of Pyramid Selling Regulations" and implements a single-layer profit transmission mechanism to ensure compliance [20] - A comprehensive quality control system and a 24/7 customer service team are established to enhance repurchase loyalty and maintain operational integrity [20]

Core Insights - The integration of digital economy and physical economy has made efficient monetization of private traffic a core issue for many platforms [1] - The "Chain Movement 3+1" business model has emerged as a solution, featuring "intelligent rotation + positive allocation distribution" to address common pain points in traditional distribution models [1][14] - This model is gaining attention for its ability to drive both user scale and performance growth through a scientific identity hierarchy and diverse reward system [1][15] Model Essence - The Chain Movement 3+1 model is centered around a "proxy - boss" dual identity system, establishing a cycle of "3 direct referrals + 1 upgrade" for growth [3] - Users can become agents by purchasing specific products and can upgrade after referring three new users, allowing for team automatic fission [3][5] Reward Mechanisms - **Direct Referral Reward**: Agents earn 20%-30% of the product price for each new user referred, significantly lowering participation barriers and increasing conversion rates by 67% in the first week [6] - **Point Reward**: Bosses earn tiered rewards for each new agent added to their team, enhancing team cohesion and increasing repurchase rates by 42% [8] - **Peer Reward**: When bosses are at the same level, they earn 10% of the lower-level team's earnings, promoting fair competition [9] - **Slide Reward**: New users are allocated to underperforming areas of the team, improving team survival rates to 89% [10] - **Contribution Reward**: Teams achieving sales milestones receive a percentage of total earnings, extending user retention periods by 2.3 times [11] - **Rotation Reward**: Weekly or monthly earnings rotation ensures equitable access to high-revenue resources, providing equal development opportunities for smaller teams [12] Compliance Design - The Chain Movement 3+1 model operates within a compliant framework by separating product profits from distribution rewards, ensuring earnings are derived from actual sales [14] Model Evolution - Compared to the traditional Chain Movement 2+1 model, the 3+1 version optimizes the reward structure, expands theoretical team size from 14 to 81, and enhances risk control and ecological value [15] - The model redefines traditional business operations and enhances consumer shopping experiences, achieving qualitative improvements in decision-making efficiency and interaction depth [15] Future Outlook - The application of the Chain Movement 3+1 model is expected to expand with advancements in AI and big data, enhancing its influence in the commercial sector [16] - This evolution will empower companies in cost control, traffic conversion, and user retention while creating incremental value for consumers [16]