转自:人民日报 2026年2月23日 星期一 王经臣一生见到过许多奖 状。若问他最看重的,一定是挂 在山东临沭县曹庄镇朱村村史 馆里的那张《小麦丰产奖状》。 正月初五,77岁的义务讲解 员王经臣又一次站在泛黄的奖 状前,为游客讲述朱村的往事。 来自山东日照的教师张育 河和儿子凑近端详,这是奖给小 菱丰产先进单位曹庄人民公社 朱村生产队的。 "那时候啥条件?出门要爬 坡,下地先过河。"王经臣提高了 声调,"老一辈就靠'一根扁担两 根绳',冬干三九,夏干三伏,硬 是把粮食亩产提了上去。这艰 苦奋斗的精神,就是咱朱村 的魂!" 张育河的儿子仰起小脸问: "爷爷,我不怕苦,也能得奖 状吗?" 王经臣笑着摸摸小家伙的 头,竖起大拇指为他点赞。 经历战火纷飞的年代、度过 艰苦奋斗的日子,朱村人想将一 段段"来时路"珍藏。带着父亲 的叮嘱,王经臣在村里的支持下 四处搜集史料。2013年,朱村建 起山东省首个村级档案馆,存下 7000多卷(件)档案。 "生活一天比一天好,但我 们不能忘记历史,不能忘记那些 为新中国诞生而浴血奋战的烈 士英雄,不能忘记为革命作出重 大贡献的老区人民。"2013年 11月25日,习近平总书记来到 ...

Core Insights - The article highlights the rising demand for "light cooking" in households, particularly for hot pot and barbecue, driven by convenience, social attributes, and universal taste preferences, creating a new market for the hot pot and barbecue ingredient supply chain [1] Group 1: Rise of the Lower-tier Market - The disposable income of rural residents increased by 7.6% year-on-year in 2023, coupled with the penetration of e-commerce and logistics networks, leading to a rapid release of demand for quality and convenient ingredients in lower-tier markets [4] - The social attributes of lower-tier markets favor community gatherings, with hot pot and barbecue serving as low-skill cooking options, making them ideal for family and community events [5] - Operating costs in lower-tier markets can be reduced by 40%-60% compared to first-tier cities, with community store models leveraging "online ordering + offline pickup" to enhance profitability [6] Group 2: Supply Chain Restructuring - The supply chain for ingredients in lower-tier markets is undergoing a "de-intermediation" transformation, with regional brands directly sourcing from agricultural bases and central factories, reducing procurement costs and supporting local farmers [7] - The adoption of cold chain logistics technology has decreased food loss rates from 30% to below 15% in lower-tier cities, ensuring product freshness and price competitiveness [8] - Community stores employing a "small store manager" model can create 3-5 flexible job opportunities, fostering a positive entrepreneurial ecosystem [9] Group 3: Challenges and Strategies - To avoid homogenized competition with first-tier cities, companies should develop unique products tailored to regional tastes and offer smaller or combo packaging to cater to smaller family structures [10] - Establishing regional warehousing nodes can enhance supply chain resilience, creating a three-tier network to mitigate logistics uncertainties and reduce stockout risks [10] - Building community trust through private traffic channels like WeChat and short videos can enhance brand credibility via ingredient traceability and cooking tutorials [11] Group 4: Future Outlook - The downward trend in the hot pot and barbecue ingredient market represents a reconstruction of the "people's livelihood economy," where community stores act as nodes connecting urban and rural supply chains, promoting agricultural industrialization and supporting ancillary services [12] - The market for pre-prepared dishes and ingredient supply chains in lower-tier markets is projected to exceed 500 billion yuan by 2025, with community-oriented and social consumption scenarios becoming key growth drivers [12] Conclusion - The narrative of the hot pot and barbecue ingredient economy reflects a gradient shift in the consumption market and validates the endogenous growth logic of China's county economy, leveraging supply chain upgrades to facilitate the bidirectional flow of resources and value reconstruction [13]