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青年萧山“啡”尝美好
Hang Zhou Ri Bao· 2025-11-11 03:01
Core Insights - The article highlights the launch of the Youth Xiaoshan Coffee Music Series, which aims to create a cultural consumption experience for young people through various activities such as coffee markets, skill competitions, industry forums, and cultural exchanges [1][2] - The event has evolved from a festival to an industry incubation initiative, integrating over 150 booths and more than 100 coffee-related brands, while also connecting with key coffee-producing regions like Pu'er City [2] Group 1: Event Overview - The Youth Xiaoshan Coffee Music Series started on November 7, featuring diverse activities that link cultural, commercial, and sports resources [1] - Last year's inaugural event attracted over 80,000 participants and featured more than 50 boutique coffee brands, indicating strong public interest and engagement [1] Group 2: Activities and Features - This year's series includes ten themed sub-activities such as the Sustainable Coffee Festival, Neighborhood Stage Show, and E-sports Championship, enhancing the festive atmosphere [1] - The introduction of the "Coffee Passport" aims to convert festival traffic into daily consumer habits by offering exclusive benefits at local coffee shops and shopping districts [2] Group 3: Community and Economic Impact - The event represents a shift from merely celebrating festivals to fostering industry growth, with a focus on community innovation through the "Community Ecological System" [2] - The initiative aims to elevate urban consumption and showcase the vibrant, open spirit of Xiaoshan through coffee culture [2]