Workflow
私域公域流量联动
icon
Search documents
2025快手创作者大会亮点:短视频直播联动,亿级分账收入成变现新焦点
Sou Hu Cai Jing· 2025-09-01 13:38
Core Insights - The central theme of Kuaishou's "Photosynthesis Creator Conference" is the strong advocacy for personalized creation and differentiated content [1] - The conference reflects on the achievements of creators over the past year and provides a vision for the future content ecosystem [1] Group 1: Creator Growth - The number of creators with over 10,000 followers has doubled in the past year, indicating significant growth in content creation [1] - Kuaishou has seen the emergence of 480,000 creators with over 10,000 followers and 3,000 creators with over 1 million followers [1] - The number of professional streamers has increased by 8% year-on-year, with 26 million creators earning income on the platform [1] Group 2: Monetization and Income - The number of creators earning over 1,000 per month has increased by nearly 12%, showcasing improved monetization opportunities [1] - Kuaishou anticipates that the monetization pathways for short dramas and mini-games will generate hundreds of millions in revenue for creators in the coming year [3] Group 3: AI Content and Engagement - AI content has seen a remarkable increase, with playback volume surging over 300% compared to six months ago [3] - Over 91 million creators have remained active on Kuaishou for three consecutive years, contributing fresh content [3] Group 4: Content Strategy and Integration - Kuaishou emphasizes the integration of short videos and live streaming, believing that this combination will enhance creator success [3] - Creators proficient in both short videos and live streaming achieve 4 to 10 times higher traffic efficiency compared to those focusing on a single format [3] - The platform is committed to enhancing the synergy between private and public traffic, providing new growth opportunities for creators with high engagement in private domains [3]