Core Viewpoint - The article highlights the efforts of Lu Hua Group in developing high oleic peanuts to produce healthier cooking oil, emphasizing the importance of seed quality in the food industry [1][3]. Group 1: Seed Development and Innovation - Lu Hua Group has collaborated with the Chinese Academy of Sciences to develop high-yield, high-oil, and high-oleic peanut varieties over eight years, marking the sixth generation of peanut seed improvement in China [3]. - The introduction of high oleic peanut oil in 2017, utilizing Lu Hua's unique 5S physical pressing technology, resulted in an oleic acid content exceeding 75%, recognized for its heart health benefits [3][4]. Group 2: Health and Safety Measures - The 5S pressing technology has eliminated harmful aflatoxins from peanut oil, fulfilling the company's commitment to ensuring consumers do not consume unhealthy oil [4]. - Lu Hua has established a comprehensive quality assurance system from seed to oil, creating a robust supply chain that prioritizes health and safety [4]. Group 3: Economic Impact on Farmers - Lu Hua supports farmers by providing high-quality seeds for free and purchasing the produce at 20%-30% above market prices, resulting in additional earnings of 600 to 800 yuan per acre for farmers [4]. - This initiative not only secures a supply of quality raw materials but also promotes rural industrial upgrades, fostering a positive cycle of quality and profitability [4]. Group 4: Sustainable Practices - In 2024, Lu Hua plans to introduce a patented technology that converts peanut cake into water-soluble fertilizer, enhancing crop yields by 10%-20% and improving soil health [5]. - The company aims to create a green cycle within the entire peanut industry, from seed to fertilizer, contributing to sustainable agriculture [5]. Group 5: Brand Philosophy and Market Position - Lu Hua emphasizes the importance of consumer reputation over awards, positioning itself as a leader in health-conscious cooking oil and sustainable agricultural practices [5]. - The brand has become synonymous with quality and health in millions of households across China, reflecting its commitment to meeting consumer needs and driving industry upgrades [5].