在消费升级、数字化浪潮与供应链变革交织的背景下，粮油行业——这一传统上被视为"低频刚需"的民 生基础产业，正经历一场深刻的结构性变革。过去，粮油企业新品上市往往依赖经验判断、层层审批和 缓慢铺货，周期长、试错成本高、市场反馈滞后。然而，随着人工智能、大数据、物联网（IoT）、云 计算等技术深度融入零售生态，"智慧零售系统"应运而生，并正在系统性地重构粮油企业新品从概念萌 芽到终端落地的全生命周期流程。 本文将深入剖析智慧零售系统如何赋能粮油企业，在消费者洞察、产品开发、渠道协同、营销推广、库 存管理及效果评估六大关键环节实现精准化、敏捷化与智能化，从而显著提升新品成功率、降低运营风 险，并构建可持续的竞争优势。 一、消费者洞察：从模糊猜测到数据驱动的需求定义 传统粮油企业新品开发常陷入"闭门造车"困境：市场部凭主观经验提出方向，研发部门依样画葫芦，最 终产品与真实需求脱节。智慧零售系统通过整合多源数据，构建360度消费者画像，彻底改变这一局 面。 首先，系统可实时抓取电商平台（如京东、天猫、拼多多）的搜索热词、评论情感、竞品销量结构；其 次，接入线下商超POS系统、会员CRM数据，分析区域消费偏好（如南方偏爱 ...

集群崛起，构建特色产业生态。培育优势产业集群，"滨州模式""德州经验"粮食产业典型叫响全国，全 国粮食产业50强中山东占有10席，19个县(市、区)成为全国粮食产业经济百强县。打造"中国食用植物 油田"，青岛、烟台、日照、临沂、滨州已形成闻名全国的食用植物油产业加工基地，全省花生油、玉 米油产量占全国50%以上，大豆油、葵花籽油产量占比分别达15%、11%以上，鲁花、金胜等11家企业 入选全国食用油加工典型企业。滨城区优质小麦与主食品加工产业聚集区、博兴县大豆加工产业聚集区 等特色深加工集群不断壮大。 下一步，山东省粮食和物资储备系统将持续深化科技攻关、全链升级与集群发展，力争到2030年打造3 个千亿级粮油产业集群、培育10家年营业收入过两百亿级龙头企业，为全国粮食产业高质量发展贡献山 东力量。 全链升级，推动"三链协同"发展。延伸产业链，聚焦粮食精深加工与循环利用，粮食深加工产品达600 余种，粮食副产物利用率超98%，山东大豆蛋白产量占全国60%以上。香驰控股从粮食加工有机废水中 提炼7种产品，年创收3000万元。优化供应链，打造都市区1小时、周边城市3小时、城市群5小时 的"135"粮食应急供应圈。提 ...

中国发展网讯记者高杨报道12月26日，山东省政府新闻办举行了"高质量完成'十四五'规划"系列主题新 闻发布会，邀请省粮食和储备局相关领导介绍了"十四五"时期山东建设"齐鲁粮仓"新进展。"十四五"期 间，山东以"齐鲁粮油"公共品牌为引领、以优质粮食工程为抓手、科技赋能为支撑，全力推动粮油消费 向"更健康、更营养"转型。 政策引领，构建健康粮油发展"山东框架" 下一步，山东将围绕"健康中国2030"目标，继续以人民健康为中心，持续提升粮油供给的营养品质，重 点推进三项工作，为全国粮油健康消费贡献"山东力量"。 努力将粮油健康消费纳入全省战略布局。一是战略融入，把"齐鲁粮油"品牌建设列入省"十四五"规划及 绿色低碳高质量发展先行区计划，投入20余亿元财政资金实施优质粮食工程"六大提升行动"，带动企业 实施粮油加工技改投入近100亿元。 标准引领，制定《山东饺子用小麦粉》《山东小磨香油》《山东高油酸花生油》等15项团体标准，29项 企业标准入选国家"领跑者"。同时推动制定智慧储粮、小麦准低温储藏等多项企业标准，形成覆盖加 工、储存、品牌全流程的粮油健康标准体系。 质量管控，筑牢安全底线。发挥全省粮食质量安全检验监测体 ...

多维举措，打造健康粮油供给"山东样板"。质量管控，筑牢安全底线。发挥全省粮食质量安全检验监测体系作用，加强新收获粮食和库存粮油质量安全监 测，严把粮食质量安全入库关、库存关、出库关，确保粮食流通环节质量安全。科技支撑，丰富供给矩阵。落实"粮芯计划"，构建"国家-省-市-企业"四级 联动科创平台创新链条，深化粮油精深加工，全省粮食加工转化率达170%，突破小麦副产物提取阿拉伯木聚糖、甘油二酯油生产等技术；丰富产品矩 阵，遴选6个批次，300款产品省级"好粮油"，72款粮油入选"中国好粮油"产品，居全国第一，涵盖高油酸花生油等营养产品。消费引导，培育健康风尚。 开展丰富多元宣传，定期举办实验室开放日，邀请中学生、市民走进粮油检测实验室，宣传粮油健康消费常识；开展"齐鲁粮油中国行""六进"活动， 以"世界粮食日""粮食科技周"活动为契机，组织专家、企业义务讲解优质粮油辨别知识，积极倡导科学膳食消费理念。 面向未来方向，开启健康粮油升级的"山东新篇"。下一步，山东将围绕"健康中国2030"目标，继续以人民健康为中心，持续提升粮油供给的营养品质，重 点推进三项工作，为全国粮油健康消费贡献"山东力量"。标准再升级，研究制 ...

Core Insights - The peanut industry in Yan Jin County, Henan Province, is being leveraged as a key driver for rural revitalization, focusing on deep processing and extending the industrial chain to enhance brand advantages [1][2]. Group 1: Industry Development - Yan Jin County is concentrating on high oleic peanut oil and high-quality edible peanuts as core product categories, aiming for a "five-upgrade" strategy that includes improving variety quality, scaling planting, standardizing production, regulating management, and industrializing operations [1]. - The peanut planting area has expanded to 600,000 acres, showcasing a significant scale effect in cultivation [1]. Group 2: Technological and Agricultural Support - The county is implementing various projects to enhance peanut production, including a green high-quality and efficient action project and a single yield improvement initiative, which focus on introducing and promoting high-yield, high-oil peanut varieties suitable for local conditions [1][2]. - Agricultural technology support is being strengthened through training and field guidance, promoting standardized planting techniques to increase peanut yields and farmers' incomes [1]. Group 3: Industrial Chain and Market Integration - Yan Jin County is promoting industrialization by encouraging processing enterprises to establish dedicated raw material production bases and engage in order agriculture with large-scale producers and cooperatives [2]. - The county is also focusing on the development of a modern high-quality peanut industry group, emphasizing high-end, intensive production and supporting technological upgrades in processing enterprises [2]. Group 4: Future Prospects - The peanut industry in Yan Jin County is expected to see significant growth, with ongoing projects aimed at enhancing initial and deep processing capabilities, projecting a processing conversion rate exceeding 90% [3]. - The county plans to continue refining the industrial chain, enhancing value chains, and solidifying supply chains to further boost the peanut industry's contribution to rural revitalization [3].

目前，延津县花生种植面积常年保持在60万亩左右，全县花生购销及各类加工主体总数达115家，年购 销和加工能力突破40万吨，花生加工产值高达24.3亿元。 170吨、100吨、30吨……周边村民每天运来的花生越来越少。11月27日，在延津县石婆固镇胡庄村，延 津县成根花生种植合作社经理胡成三对记者说："乡亲们送来的花生越来越少，说明我们县的花生已经 基本入仓了。" 经过晾晒的花生入了仓，合作社院内的机器却轰鸣不停。花生要在这里完成"对号入座"——该合作社今 年预计收购花生1.2万吨，目前已完成2000吨花生米的去壳和分级工作。 "我们每天可分拣200吨花生米，按大小分为六个等级，让每一粒花生都'对号入座'，实现价值最大 化。"胡成三介绍，精品花生米直供高端食品企业，身价翻番；其余等级则精准对接出口、榨油和酱料 市场。 车间里，分级包装好的花生米堆放整齐，其中，一堆装在透明袋里的花生米格外引人注意。"这就是一 级花生米，我们供给开封兴盛德等高端食品企业的就是这种。"胡成三说。 责任编辑： 路娇 延津花生的优良品质，源于这片土地的独特禀赋。据延津县农业农村局土肥站站长郑新娣介绍，延津地 处黄河故道，土壤有机质平均含 ...

Core Viewpoint - The conference on "Peanut Industry Technology Empowerment" and "High Oleic Peanut Industry High-Quality Development" was held in Zhengyang County, Henan Province, focusing on enhancing the high oleic peanut industry through scientific research and collaboration among government, enterprises, and academic institutions [1] Group 1: Industry Development - Peanuts are one of China's main oilseed crops, with high oleic peanut oil containing over 75% oleic acid, indicating high nutritional value [1] - Zhengyang County has established a solid foundation in peanut planting area, yield, influence, and industrial clusters over 30 years, entering a new stage of high oleic development [1] - The county is implementing a "Five Good Four Transformations" model to enhance production efficiency and quality in the peanut industry [1] Group 2: Collaborative Efforts - The establishment of the Luhua High Oleic Peanut Nutrition and Health Research Institute aims to accelerate applied research in the industry [1] - Collaboration among the Henan Science and Technology Association, local government, and Luhua Group is expected to empower high-quality development in the high oleic peanut sector [1] - The approach includes government-led initiatives, large-scale farming by households, industrial support from leading enterprises, and technological empowerment from experts [1] Group 3: Future Directions - Zhengyang plans to enhance its peanut industry system from "field to factory, from market to table" through yield improvement, integrated water and fertilizer management, soil improvement, and contract farming [1]

Core Viewpoint - Shandong province is transforming from a manufacturing hub to a brand-driven economy, leveraging its complete industrial chain to enhance brand value and global competitiveness [1][10]. Group 1: Company Innovations - Huaguang Guoci has developed lead-free glaze technology, overcoming international monopolies and achieving a product yield increase from below 50% to over 97% [3][4]. - Furuida Biotech has successfully synthesized high-purity royal jelly acid, marking a breakthrough in the skincare industry and enabling the launch of a new product line [4][5]. - Luhua Group has invested over 1 billion yuan in developing high oleic peanuts, producing oil with over 75% oleic acid content, and implementing strict quality control across the entire supply chain [6][7]. Group 2: Brand Development - Furuida Biotech is focusing on building five major brands, leveraging its scientific research background to establish a strong presence in the skincare market [5]. - Huaguang Guoci has transitioned from OEM to creating its own high-end ceramic brand, reflecting a shift towards cultural empowerment in the ceramics industry [4]. Group 3: Industry Collaboration - Luhua Group emphasizes collaboration with farmers, ensuring a minimum purchase price for high oleic peanuts, which increases farmers' income by 600 to 800 yuan per acre [7]. - Hisense Group has facilitated investment from 25 supply chain companies in Shandong, enhancing regional industrial collaboration [8]. Group 4: Global Expansion - Hisense Group's overseas revenue reached 99.6 billion yuan in 2024, accounting for 46.3% of total revenue, showcasing its successful global brand strategy [9]. - Huaguang Guoci has achieved significant export success, with peak exports of 80 million mugs to the U.S., indicating strong international market presence [10]. Group 5: Policy and Ecosystem - Shandong province has established a comprehensive brand strategy, launching initiatives to support the growth of "Good Products Shandong," which includes a wide range of industries and technologies [11]. - The province's unique industrial structure, with 41 major industrial categories, supports its ambition to enhance brand value through high-quality industrial chain development [11].

Core Insights - The event highlighted the importance of brand building in the context of the "Good Products Shandong" initiative, with a focus on the innovative practices of companies like Luhua Group [1][4] - Luhua Group's president emphasized the significance of product quality as the foundation of the brand, showcasing their commitment to health-oriented products [3] Group 1: Brand Building and Innovation - Luhua Group has been proactive in recognizing the health benefits of high oleic acid edible oil since 2009, collaborating with a team from the Chinese Academy of Sciences to develop new peanut varieties [3] - The company successfully cultivated over 10 new peanut varieties with high yield, oil content, and oleic acid levels, marking the sixth upgrade of peanut varieties in China [3] - Luhua implemented a "good seeds + good prices" promotion model, providing seeds for free and purchasing them at 20%-30% above market prices, resulting in an average income increase of 600-800 yuan per mu for farmers [3] Group 2: Product Development and Market Impact - The high oleic acid peanut oil, launched in 2017, contains over 75% oleic acid and has been validated by international studies for its health benefits [3] - Luhua has established an integrated industry chain from breeding and planting to processing and sales, significantly benefiting over 100,000 farming households and achieving high product repurchase rates [3] - The practices of Luhua Group serve as a model for the "Good Products Shandong" initiative, demonstrating how technological innovation can drive industry chain upgrades [3][4]

Core Viewpoint - The article highlights the efforts of Lu Hua Group in developing high oleic peanuts to produce healthier cooking oil, emphasizing the importance of seed quality in the food industry [1][3]. Group 1: Seed Development and Innovation - Lu Hua Group has collaborated with the Chinese Academy of Sciences to develop high-yield, high-oil, and high-oleic peanut varieties over eight years, marking the sixth generation of peanut seed improvement in China [3]. - The introduction of high oleic peanut oil in 2017, utilizing Lu Hua's unique 5S physical pressing technology, resulted in an oleic acid content exceeding 75%, recognized for its heart health benefits [3][4]. Group 2: Health and Safety Measures - The 5S pressing technology has eliminated harmful aflatoxins from peanut oil, fulfilling the company's commitment to ensuring consumers do not consume unhealthy oil [4]. - Lu Hua has established a comprehensive quality assurance system from seed to oil, creating a robust supply chain that prioritizes health and safety [4]. Group 3: Economic Impact on Farmers - Lu Hua supports farmers by providing high-quality seeds for free and purchasing the produce at 20%-30% above market prices, resulting in additional earnings of 600 to 800 yuan per acre for farmers [4]. - This initiative not only secures a supply of quality raw materials but also promotes rural industrial upgrades, fostering a positive cycle of quality and profitability [4]. Group 4: Sustainable Practices - In 2024, Lu Hua plans to introduce a patented technology that converts peanut cake into water-soluble fertilizer, enhancing crop yields by 10%-20% and improving soil health [5]. - The company aims to create a green cycle within the entire peanut industry, from seed to fertilizer, contributing to sustainable agriculture [5]. Group 5: Brand Philosophy and Market Position - Lu Hua emphasizes the importance of consumer reputation over awards, positioning itself as a leader in health-conscious cooking oil and sustainable agricultural practices [5]. - The brand has become synonymous with quality and health in millions of households across China, reflecting its commitment to meeting consumer needs and driving industry upgrades [5].