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科技与品牌双轮驱动 助推香妆产业迈向全球创新高地
Xiao Fei Ri Bao Wang· 2025-08-26 02:47
Group 1 - The 2025 China Fragrance, Flavor, and Cosmetics Industry Conference and Expo (2025CAME) will be held from September 25 to 27, 2025, in Nanjing, Jiangsu, focusing on the theme of "Technology, Brand, Co-prosperity" to promote a shift from traffic competition to value competition driven by technology and brand [1][2] - The event aims to create a high-quality, high-standard, and high-precision platform that responds to national policies on expanding domestic demand and promoting consumption, gathering leading companies, experts, and industry elites for deep integration of production, learning, research, and sales [1][2] - 2025CAME will establish a comprehensive ecosystem covering "information exchange, business matching, benchmark establishment, and consumer guidance," featuring numerous industry exchange meetings on key topics such as policy interpretation, global regulatory trends, and ESG green development [1][2] Group 2 - The expo has attracted over a hundred high-quality domestic and international companies and leading brands, covering the entire industry chain from raw materials to brands and distribution, facilitating technology transfer and commercial cooperation [2] - Nanjing will issue "beauty consumption vouchers" to enhance consumer experience, collaborating with well-known brands like Estée Lauder and Winona to launch cost-effective products, along with immersive activities such as fragrance experience zones and fashion shows [2] - The event will introduce the "Play Beautiful Cosmetics Festival," integrating various consumer scenarios to activate the beauty economy, emphasizing the values of "co-creating the future, sharing resources, and promoting consumption" to drive high-quality development in the Chinese fragrance and cosmetics industry [2]