为进一步促进消费体验，南京市将定向为2025CAME发放"美丽消费券"，联合雅诗兰黛、薇诺娜、自然 堂等知名品牌推出高性价比产品。会场特别设置香氛体验区、香蘭Lan香水评赏展示区及"美力大赏"时 尚走秀活动，提升公众沉浸式参与感。 值得一提的是，2025CAME首次联合南京江北新区管委会推出"玩美香妆节"，整合"美好—香氛生活市 集""美丽—美妆美容市集""美味—道地美食市集"和"美妙—落日音乐市集"四大消费场景，全面激活美 丽经济。 在科技重塑产业、国货品牌崛起的关键阶段，2025CAME将以"共创未来、共享资源、共促消费"三大价 值为导向，成为引领中国香妆行业高质量发展的重要引擎。 本报讯 （记者 王薛淄）记者从中国香料香精化妆品工业协会获悉，2025年中国香料香精化妆品行业年 会暨精品博览会（以下简称"2025CAME"）将于9月25日至27日在江苏南京扬子江国际会议中心举行。 本次大会以"科技 品牌 共进"为主题，旨在推动行业从流量竞争向"科技+品牌"双轮驱动的价值竞争跃 迁，助力中国香妆产业培育新质生产力、打造全球创新高地。 作为国内香妆行业的重要年度盛会，2025CAME坚持"高品质、高规格、高精 ...

上海奉贤正在加快推动"东方美谷产品"向"东方美谷品牌"转变，坚持先进制造业与现代服务业双轮驱 动，打造千亿级美丽健康特色产业集群。 奉贤区委书记袁泉表示，奉贤将聚焦非共识项目、颠覆性技术，鼓励企业积极应用合成生物、人工智能 等技术，持续推动香妆行业跨界融合，让更多高附加值、强竞争力产品从奉贤走向世界，全力打造全球 化妆品创新高地。 与此同时，奉贤将充分发挥自贸区新片区制度优势，用好海关支持上海"东方美谷"化妆品产业高质量发 展的十一条新政，依托化妆品知识产权快速维权中心等功能性平台，加大知识产权保护力度，全方位赋 能香妆行业创新发展。 （文章来源：新华财经） 新华财经上海7月1日电（记者李荣）1日，中国香妆品牌发展大会在上海奉贤"东方美谷"举行。中国香 料香精化妆品工业协会负责人表示，中国香妆行业将在世界舞台展现更强品牌力量。 中国香料香精化妆品工业协会理事长颜江瑛在致辞中指出，中国香妆协会作为面向香料香精和化妆品行 业的唯一"中字头、国字号"行业组织，积极倡导行业的全链协同，全力打造品牌建设生态体系。 她表示，未来，中国香妆行业要在研发创新、文化传承、可持续发展、品牌建设四大维度上，以更高标 准加强自身建设 ...

Core Viewpoint - The Chinese cosmetics industry is experiencing a significant transformation, with domestic brands gaining a dominant position in the market, marking a historic turning point as they enter a strategic window for building world-class brands [2][3]. Group 1: Industry Evolution - The retail total of the Chinese cosmetics market is projected to reach 1,073.8 billion by 2024, with domestic brands' market share increasing from 52% to 55% [2]. - The industry is shifting from a focus on speed to a focus on quality, emphasizing the importance of brand trust and cultural narratives to withstand economic fluctuations [2]. - The rise of domestic brands is attributed to a systematic evolution of the commercial ecosystem, supported by government policies and a focus on quality over speed [3]. Group 2: Supporting Pillars - **Policy Pillar**: The regulatory framework established by the national drug monitoring system has created a balance between safety and innovation, with over a million words of supporting regulations enhancing industry professionalism and competition barriers [4]. - **Research Pillar**: Companies are increasing R&D investments, with a significant number of global patent applications related to cosmetics being linked to the Chinese market [5][6]. - **Consumer Pillar**: The Chinese market remains the largest cosmetics consumer market globally, with changing consumer behaviors emphasizing quality and value, particularly among Gen Z and older consumers [8]. - **Talent Pillar**: Over 20 universities in China have established cosmetics-related programs, fostering a new generation of professionals to support industry growth [9]. - **Cultural Pillar**: The rise of "Guochao" (national trend) has led to the integration of Chinese cultural elements into brand narratives, enhancing consumer engagement and purchase intent [11]. Group 3: Brand Development Conference - The upcoming "China Cosmetics Brand Development Conference" aims to install three key engines for industry evolution and brand upgrading [17]. - **First Engine**: Establishing a value coordinate system through the release of authoritative rankings to redefine what constitutes a "good brand" [18]. - **Second Engine**: Addressing sustainable growth challenges by exploring how to reconstruct brand value and core competitiveness while avoiding internal competition traps [20][21][22]. - **Third Engine**: Publishing industry standards and models to create a collaborative ecosystem, addressing issues of data fragmentation and standardization [24][25]. Group 4: Future Outlook - The conference signifies a pivotal moment for the industry, aiming to reclaim global beauty discourse and redefine the standards of the cosmetics market [30]. - The integration of technology and culture is seen as essential for enhancing brand narratives and fostering innovation [31]. - The industry is transitioning from a phase of rapid market expansion to one focused on sustainable development, emphasizing the importance of quality, culture, and innovation [34][35].