Core Insights - The Yilian brand, under Furuida Biological Co., has achieved a brand value assessment exceeding 12 billion yuan, establishing itself as a benchmark in the domestic fragrance and cosmetics industry [2][10] - The brand value assessment utilized a model that integrates international best practices with Chinese market characteristics, focusing on three dimensions: brand benchmark revenue, brand strength index, and brand development index [4] - The assessment involved a comprehensive survey of 30 international brands, 15 domestic listed brands, 115 traditional domestic brands, 30 emerging domestic brands, and 10 domestic time-honored brands [4] Brand Performance - Yilian excelled in key indicators such as revenue scale, research and development capabilities, brand cultural strength, and ESG performance, leading to its brand value recognition of 12 billion yuan [4][10] - The brand's principal, Jiang Liangyan, emphasized the importance of balancing short-term sales growth with long-term brand value, advocating for a transition from "traffic brands" to "value brands" [6] Assessment Framework - The brand value assessment framework serves as a "value declaration," encouraging brands to achieve a harmonious ecosystem beyond just sales and visibility [8] - The framework aims to inspire companies to become respected by consumers and the industry, thereby enhancing the visibility and transmission of good brand values [8] Strategic Direction - Yilian's commitment to a "technology + culture" development philosophy focuses on the hyaluronic acid moisturizing and repair sector, reflecting its strategic achievements in global competition [10] - The brand aims to continue driving innovation and leading the Chinese fragrance and cosmetics industry towards higher value dimensions [10]

Core Insights - The 2025 CAME (2025 China Fragrance and Cosmetics Industry Annual Conference and Boutique Expo) marks a new era for China's fragrance and cosmetics industry, emphasizing high quality, high standards, and advanced technology [1][7] - The conference aims to create a platform for deep integration of government, industry, academia, research, and investment, promoting innovation and consumption trends in the industry [1][7] Event Overview - The event is scheduled from September 24 to 27, 2025, featuring multiple high-value meetings and activities focused on industry policy interpretation, technological innovation, brand building, and international cooperation [3] - The opening ceremony includes speeches from government leaders, international organization representatives, and industry leaders, launching the "Centennial Brand Renewal Plan" [3] Technological Innovation - The conference includes parallel sessions on technological innovation, such as discussions on global cosmetic regulatory trends and advancements in the implementation of the U.S. MoCRA [4] - Experts will analyze cutting-edge technologies like fullerene applications and synthetic biology in cosmetic ingredient manufacturing [4] Brand Development - The "2025 China Fragrance and Cosmetics Brand Value Conference" will release the "2025 China Fragrance and Cosmetics Brand Value Assessment Report," discussing pathways for domestic brands to break through cycles and reconstruct value [5] - Notable companies will showcase innovations in skincare technologies and concepts, highlighting the research capabilities and innovative vitality of domestic brands [5] Sustainability and Internationalization - The "2025 China Fragrance and Cosmetics Industry Sustainability (ESG) Forum" will present the "2025 China Fragrance and Cosmetics Industry Sustainability (ESG) Report," promoting green and low-carbon transformation in the industry [6] - The "Overseas Brand Global Strategy Exchange Conference" will provide practical insights for Chinese fragrance and cosmetics brands to enter global markets, focusing on EU market regulations and e-commerce strategies [6] Talent Development - The conference will address talent cultivation and industry ecosystem building, establishing a professional committee for talent development within the China Fragrance and Cosmetics Association [6] - Collaboration between universities and industry will be promoted through alumni events, facilitating the transformation of research outcomes and talent matching [6]

Group 1 - The 2025 China Fragrance, Flavor, and Cosmetics Industry Conference and Expo (2025CAME) will be held from September 25 to 27, 2025, in Nanjing, Jiangsu, focusing on the theme of "Technology, Brand, Co-prosperity" to promote a shift from traffic competition to value competition driven by technology and brand [1][2] - The event aims to create a high-quality, high-standard, and high-precision platform that responds to national policies on expanding domestic demand and promoting consumption, gathering leading companies, experts, and industry elites for deep integration of production, learning, research, and sales [1][2] - 2025CAME will establish a comprehensive ecosystem covering "information exchange, business matching, benchmark establishment, and consumer guidance," featuring numerous industry exchange meetings on key topics such as policy interpretation, global regulatory trends, and ESG green development [1][2] Group 2 - The expo has attracted over a hundred high-quality domestic and international companies and leading brands, covering the entire industry chain from raw materials to brands and distribution, facilitating technology transfer and commercial cooperation [2] - Nanjing will issue "beauty consumption vouchers" to enhance consumer experience, collaborating with well-known brands like Estée Lauder and Winona to launch cost-effective products, along with immersive activities such as fragrance experience zones and fashion shows [2] - The event will introduce the "Play Beautiful Cosmetics Festival," integrating various consumer scenarios to activate the beauty economy, emphasizing the values of "co-creating the future, sharing resources, and promoting consumption" to drive high-quality development in the Chinese fragrance and cosmetics industry [2]

Core Insights - The Chinese fragrance and cosmetics industry is poised to showcase stronger brand power on the global stage, as emphasized by the China Fragrance and Cosmetic Industry Association [1] - The association aims to enhance industry development through innovation, cultural heritage, sustainability, and brand building [1] Group 1: Industry Development - The China Fragrance and Cosmetic Industry Association is the only national organization focused on the fragrance and cosmetics sector, advocating for full-chain collaboration and a robust brand-building ecosystem [1] - Future efforts will focus on increasing R&D investment, leveraging technology to improve product quality, and integrating Chinese aesthetics into product offerings [1] - The association has released new standards and evaluation methods for the cosmetics industry, including the 2025 Top 50 cosmetics brands and companies [1] Group 2: Regional Initiatives - Shanghai Fengxian is accelerating the transition from "Oriental Beauty Valley products" to "Oriental Beauty Valley brands," aiming to create a billion-level beauty and health industry cluster [2] - The district is encouraging the application of disruptive technologies such as synthetic biology and artificial intelligence to enhance the competitiveness of the fragrance and cosmetics industry [2] - Fengxian will leverage the advantages of the new free trade zone to support high-quality development in the cosmetics sector, including enhanced intellectual property protection [2]

Core Viewpoint - The Chinese cosmetics industry is experiencing a significant transformation, with domestic brands gaining a dominant position in the market, marking a historic turning point as they enter a strategic window for building world-class brands [2][3]. Group 1: Industry Evolution - The retail total of the Chinese cosmetics market is projected to reach 1,073.8 billion by 2024, with domestic brands' market share increasing from 52% to 55% [2]. - The industry is shifting from a focus on speed to a focus on quality, emphasizing the importance of brand trust and cultural narratives to withstand economic fluctuations [2]. - The rise of domestic brands is attributed to a systematic evolution of the commercial ecosystem, supported by government policies and a focus on quality over speed [3]. Group 2: Supporting Pillars - **Policy Pillar**: The regulatory framework established by the national drug monitoring system has created a balance between safety and innovation, with over a million words of supporting regulations enhancing industry professionalism and competition barriers [4]. - **Research Pillar**: Companies are increasing R&D investments, with a significant number of global patent applications related to cosmetics being linked to the Chinese market [5][6]. - **Consumer Pillar**: The Chinese market remains the largest cosmetics consumer market globally, with changing consumer behaviors emphasizing quality and value, particularly among Gen Z and older consumers [8]. - **Talent Pillar**: Over 20 universities in China have established cosmetics-related programs, fostering a new generation of professionals to support industry growth [9]. - **Cultural Pillar**: The rise of "Guochao" (national trend) has led to the integration of Chinese cultural elements into brand narratives, enhancing consumer engagement and purchase intent [11]. Group 3: Brand Development Conference - The upcoming "China Cosmetics Brand Development Conference" aims to install three key engines for industry evolution and brand upgrading [17]. - **First Engine**: Establishing a value coordinate system through the release of authoritative rankings to redefine what constitutes a "good brand" [18]. - **Second Engine**: Addressing sustainable growth challenges by exploring how to reconstruct brand value and core competitiveness while avoiding internal competition traps [20][21][22]. - **Third Engine**: Publishing industry standards and models to create a collaborative ecosystem, addressing issues of data fragmentation and standardization [24][25]. Group 4: Future Outlook - The conference signifies a pivotal moment for the industry, aiming to reclaim global beauty discourse and redefine the standards of the cosmetics market [30]. - The integration of technology and culture is seen as essential for enhancing brand narratives and fostering innovation [31]. - The industry is transitioning from a phase of rapid market expansion to one focused on sustainable development, emphasizing the importance of quality, culture, and innovation [34][35].