Core Insights - The Yilian brand, under Furuida Biological Co., has achieved a brand value assessment exceeding 12 billion yuan, establishing itself as a benchmark in the domestic fragrance and cosmetics industry [2][10] - The brand value assessment utilized a model that integrates international best practices with Chinese market characteristics, focusing on three dimensions: brand benchmark revenue, brand strength index, and brand development index [4] - The assessment involved a comprehensive survey of 30 international brands, 15 domestic listed brands, 115 traditional domestic brands, 30 emerging domestic brands, and 10 domestic time-honored brands [4] Brand Performance - Yilian excelled in key indicators such as revenue scale, research and development capabilities, brand cultural strength, and ESG performance, leading to its brand value recognition of 12 billion yuan [4][10] - The brand's principal, Jiang Liangyan, emphasized the importance of balancing short-term sales growth with long-term brand value, advocating for a transition from "traffic brands" to "value brands" [6] Assessment Framework - The brand value assessment framework serves as a "value declaration," encouraging brands to achieve a harmonious ecosystem beyond just sales and visibility [8] - The framework aims to inspire companies to become respected by consumers and the industry, thereby enhancing the visibility and transmission of good brand values [8] Strategic Direction - Yilian's commitment to a "technology + culture" development philosophy focuses on the hyaluronic acid moisturizing and repair sector, reflecting its strategic achievements in global competition [10] - The brand aims to continue driving innovation and leading the Chinese fragrance and cosmetics industry towards higher value dimensions [10]

作为中国香妆产业的年度盛会，2025CAME不仅是一场行业交流的平台，更是推动中国香妆产业打造全球创新高地、培养新质生产力的重要引擎。未来，随 着"十五五"规划的推进，2025年中国香料香妆化妆品行业年会暨精品博览会将持续发挥平台优势，汇聚"美力"、成就美好，引领中国香妆产业在科技、品 牌、可持续发展的道路上稳步前行，向世界展现中国香妆的独特魅力与强劲实力。 从9月24日至27日，2025CAME（2025年中国香料香妆化妆品行业年会暨精品博览会）精心规划了多场高价值会议与活动，覆盖行业政策解读、技术创新、 品牌建设、国际合作等核心领域。9月24日，大会率先召开中国香料香精化妆品工业协会第九届第二次会员代表大会（届中）与第九届理事会第六次会议 （扩大），为行业发展凝聚共识、明确方向；9月25日的开幕式上，政府领导、国际组织代表与行业领袖致辞，同步启动"百年品牌焕新计划"，见证行业发 展新起点。 在技术创新与前沿趋势交流层面，2025CAME设置多场并行会议，为参会者带来满满干货。"国际化妆品监管动态和发展趋势交流会"邀请欧洲、美国、日 本、韩国等全球主要化妆品市场的监管机构代表，解读欧盟化妆品行业监管动态、美 ...

Group 1 - The 2025 China Fragrance, Flavor, and Cosmetics Industry Conference and Expo (2025CAME) will be held from September 25 to 27, 2025, in Nanjing, Jiangsu, focusing on the theme of "Technology, Brand, Co-prosperity" to promote a shift from traffic competition to value competition driven by technology and brand [1][2] - The event aims to create a high-quality, high-standard, and high-precision platform that responds to national policies on expanding domestic demand and promoting consumption, gathering leading companies, experts, and industry elites for deep integration of production, learning, research, and sales [1][2] - 2025CAME will establish a comprehensive ecosystem covering "information exchange, business matching, benchmark establishment, and consumer guidance," featuring numerous industry exchange meetings on key topics such as policy interpretation, global regulatory trends, and ESG green development [1][2] Group 2 - The expo has attracted over a hundred high-quality domestic and international companies and leading brands, covering the entire industry chain from raw materials to brands and distribution, facilitating technology transfer and commercial cooperation [2] - Nanjing will issue "beauty consumption vouchers" to enhance consumer experience, collaborating with well-known brands like Estée Lauder and Winona to launch cost-effective products, along with immersive activities such as fragrance experience zones and fashion shows [2] - The event will introduce the "Play Beautiful Cosmetics Festival," integrating various consumer scenarios to activate the beauty economy, emphasizing the values of "co-creating the future, sharing resources, and promoting consumption" to drive high-quality development in the Chinese fragrance and cosmetics industry [2]

上海奉贤正在加快推动"东方美谷产品"向"东方美谷品牌"转变，坚持先进制造业与现代服务业双轮驱 动，打造千亿级美丽健康特色产业集群。 奉贤区委书记袁泉表示，奉贤将聚焦非共识项目、颠覆性技术，鼓励企业积极应用合成生物、人工智能 等技术，持续推动香妆行业跨界融合，让更多高附加值、强竞争力产品从奉贤走向世界，全力打造全球 化妆品创新高地。 与此同时，奉贤将充分发挥自贸区新片区制度优势，用好海关支持上海"东方美谷"化妆品产业高质量发 展的十一条新政，依托化妆品知识产权快速维权中心等功能性平台，加大知识产权保护力度，全方位赋 能香妆行业创新发展。 （文章来源：新华财经） 新华财经上海7月1日电（记者李荣）1日，中国香妆品牌发展大会在上海奉贤"东方美谷"举行。中国香 料香精化妆品工业协会负责人表示，中国香妆行业将在世界舞台展现更强品牌力量。 中国香料香精化妆品工业协会理事长颜江瑛在致辞中指出，中国香妆协会作为面向香料香精和化妆品行 业的唯一"中字头、国字号"行业组织，积极倡导行业的全链协同，全力打造品牌建设生态体系。 她表示，未来，中国香妆行业要在研发创新、文化传承、可持续发展、品牌建设四大维度上，以更高标 准加强自身建设 ...

Core Viewpoint - The Chinese cosmetics industry is experiencing a significant transformation, with domestic brands gaining a dominant position in the market, marking a historic turning point as they enter a strategic window for building world-class brands [2][3]. Group 1: Industry Evolution - The retail total of the Chinese cosmetics market is projected to reach 1,073.8 billion by 2024, with domestic brands' market share increasing from 52% to 55% [2]. - The industry is shifting from a focus on speed to a focus on quality, emphasizing the importance of brand trust and cultural narratives to withstand economic fluctuations [2]. - The rise of domestic brands is attributed to a systematic evolution of the commercial ecosystem, supported by government policies and a focus on quality over speed [3]. Group 2: Supporting Pillars - **Policy Pillar**: The regulatory framework established by the national drug monitoring system has created a balance between safety and innovation, with over a million words of supporting regulations enhancing industry professionalism and competition barriers [4]. - **Research Pillar**: Companies are increasing R&D investments, with a significant number of global patent applications related to cosmetics being linked to the Chinese market [5][6]. - **Consumer Pillar**: The Chinese market remains the largest cosmetics consumer market globally, with changing consumer behaviors emphasizing quality and value, particularly among Gen Z and older consumers [8]. - **Talent Pillar**: Over 20 universities in China have established cosmetics-related programs, fostering a new generation of professionals to support industry growth [9]. - **Cultural Pillar**: The rise of "Guochao" (national trend) has led to the integration of Chinese cultural elements into brand narratives, enhancing consumer engagement and purchase intent [11]. Group 3: Brand Development Conference - The upcoming "China Cosmetics Brand Development Conference" aims to install three key engines for industry evolution and brand upgrading [17]. - **First Engine**: Establishing a value coordinate system through the release of authoritative rankings to redefine what constitutes a "good brand" [18]. - **Second Engine**: Addressing sustainable growth challenges by exploring how to reconstruct brand value and core competitiveness while avoiding internal competition traps [20][21][22]. - **Third Engine**: Publishing industry standards and models to create a collaborative ecosystem, addressing issues of data fragmentation and standardization [24][25]. Group 4: Future Outlook - The conference signifies a pivotal moment for the industry, aiming to reclaim global beauty discourse and redefine the standards of the cosmetics market [30]. - The integration of technology and culture is seen as essential for enhancing brand narratives and fostering innovation [31]. - The industry is transitioning from a phase of rapid market expansion to one focused on sustainable development, emphasizing the importance of quality, culture, and innovation [34][35].