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2025年中国宠物智能用品行业产业链图谱、产业环境、市场现状及发展趋势研判:“科学养宠”“精细化养宠”成为潮流,宠物智能用品应用需求日益增长[图]
Chan Ye Xin Xi Wang· 2025-05-12 01:16
Industry Overview - The pet smart products industry refers to automated devices with computing capabilities that interact with smart terminals, including smart feeding devices, smart living devices, and smart entertainment devices [2][3] - The market for pet smart products in China has shown significant growth, with the market size increasing from 2.9 billion yuan in 2018 to 5.3 billion yuan in 2024, and is expected to reach approximately 6.5 billion yuan by 2026 [1][11][15] Market Environment - The number of urban pet dogs and cats in China has risen from 91.49 million in 2018 to 124.11 million in 2024, with a year-on-year growth of 2.1% [5] - The pet economy in urban areas is projected to grow to 331.1 billion yuan by 2025, indicating substantial growth potential for the pet smart products industry [7] - The demographic of pet owners is becoming younger, with 41.2% of pet owners being born in the 1990s and 25.6% in the 2000s, reflecting a shift towards a younger consumer base [9] Market Trends - The acceptance of pet smart products is highest among urban pet owners, particularly for smart drinking fountains, cameras, and feeding devices, with preferences varying by age group [13] - Sales of pet smart products have surged, with significant year-on-year growth during promotional periods, indicating a trend towards digital and smart upgrades in the pet products industry [15] Competitive Landscape - The pet smart products market in China is rapidly evolving, with numerous participants including traditional pet brands and tech giants like Xiaomi and Midea entering the market [17] - Companies like Tianyuan Pet and Yuanfei Pet are notable players, with Tianyuan Pet reporting a revenue of 2.764 billion yuan in 2024, a year-on-year increase of 35.69% [19] Future Trends - The industry is expected to see accelerated evolution towards smart and multifunctional products, integrating AI and IoT technologies for personalized pet care [21] - Emotional and anthropomorphic designs are becoming mainstream, with products that enhance interaction and cater to pet owners' emotional needs [22] - The market is shifting from single hardware sales to comprehensive solutions, with companies developing ecosystems that integrate various pet care products and services [24]