智能养宠

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数字技术加持 宠物消费迎新场景
Zheng Quan Ri Bao· 2025-10-09 16:12
李薇的手机屏幕上,她的金毛犬Lucky正叼着玩具球在客厅里踱步,一行分析结果悄然弹出:"当前行为 表征:精力充沛,有强烈玩耍需求。"数百公里外,正在度假的李薇轻点屏幕,智能玩具球立刻自动滚 动起来,Lucky兴奋地扑了上去。 事实上,如今这样的场景并不鲜见。它是宠物经济获得数字技术深度赋能的真实写照,也是数字消费创 新发展的生动注脚。 日前,商务部等八部门联合印发《关于大力发展数字消费共创数字时代美好生活的指导意见》,旨在扩 大数字消费多元化供给,创新和丰富数字消费场景,激发和增强社会经济活力。据《证券日报》记者了 解,从情感陪伴到健康管理,再从传统服务到产业升级,数字技术已渗透至宠物经济方方面面。 "智能养宠"受追捧 国庆中秋假期,李薇外出旅游6天,为了让独自在家的Lucky得到更好的照料,她特意添置了一台可移 动宠物摄像头。"通过手机,我不仅能远程追踪Lucky的实时动态,还能进行双向通话、查看录像回放, 甚至用附带的智能玩具球与它互动。"李薇说。 国庆中秋假期返乡的杨咸也置办了一整套智能设备,包括喂食器、饮水机和猫砂盆,这套装备覆盖了宠 物"吃喝拉撒"的基础需求——喂食器能定时定量出粮,饮水机可持续过滤 ...
研判2025!中国宠物智能饮水机行业发展背景、产业链、市场规模、重点品牌及未来前景展望:健康养宠需求提升,带动宠物智能饮水机规模达12亿元[图]
Chan Ye Xin Xi Wang· 2025-10-07 01:09
内容概况:随着人们生活水平的不断提高,养宠观念也发生了深刻转变,宠物不再仅仅是陪伴的伙伴, 更被视为家庭中不可或缺的成员。这种观念的变化,极大地推动了宠物智能硬件市场的蓬勃发展,尤其 是在宠物健康管理日益受到重视的背景下,智能饮水机逐渐成为家庭宠物护理的重要设备。传统宠物饮 水机多为静态水盆,存在水质易污染、宠物饮水意愿低、需频繁换水清洗等痛点,难以满足现代养宠家 庭对卫生与便捷的需求,从而催生了宠物智能饮水机的出现。宠物智能饮水机通过循环过滤、活水设计 和智能提醒等功能,有效帮助宠物维持清洁、卫生的饮水环境,提升饮水质量,降低宠物患病风险。近 年来,在智能硬件技术不断普及以及年轻宠物主健康管理意识增强的双重推动下,宠物智能饮水机市场 规模持续扩大。数据显示,中国宠物智能饮水机行业市场规模从2018年的4.61亿元增长至2024年的9.83 亿元,年复合增长率为13.45%。未来,随着人们对宠物健康的重视程度不断提高,宠物智能饮水机的 发展前景非常广阔,预计2025年中国宠物智能饮水机行业市场规模将达到12.08亿元。 一、宠物智能饮水机行业概述 宠物智能饮水机是一种通过科技手段实现自动化管理的宠物饮水设备, ...
“铲屎官”上门爆单!十一假期可收入五千,智能用品也“抢活儿”
Bei Ke Cai Jing· 2025-10-01 02:31
资料图/IC the states of the state the state the state and and gate "十一期间的上门喂养预约早就'爆单'了!"假期前五天,宠托师小陈每天承接了10单左右的上门喂养业务。按照当前订单量估算,国庆期间收入有望接近 5000元。 十一假期,"毛孩子"照护需求再度集中爆发。新京报贝壳财经记者注意到,除上门喂养服务、门店预约量激增之外,以自动喂食器、自动猫砂盆为代表的智 能宠物用品,也成为宠物主假期出行的"托宠"选择。 "留守"宠物忙托管,一天百元已约满 假期向来是上门喂养宠物生意的黄金期。宠托师阿森回忆,往年十一单量激增直接带动宠托师工作时长大幅延长,"有人从凌晨三点多就开始跑单,忙到第 二天凌晨一两点才能休息,这样假期收入能破万。" 于宠物主而言,即便价格有所上涨,上门喂养服务仍是刚需。小李计划十一外出旅游,家中一只小猫"留守"。尽管她已为猫咪配备自动喂食器、饮水机和猫 砂盆,但担心宠物独自在家孤单,还是预约了上门陪玩服务。"平日上门服务价格是39元,假期涨到了49元,这个涨幅还是可以接受的。" 科技时代也打开了养宠的新世界。智能宠物用品正成为不少宠物主的 ...
宠物经济洞察:从养得起进阶到养得好
Zheng Quan Ri Bao· 2025-08-22 16:12
Core Insights - The Asian Pet Expo held in Shanghai showcased over 2,600 exhibitors and more than 20,000 brands, highlighting the transformation of pets from mere animals to family members, leading to a shift in consumer spending from basic needs to personalized services [1][2] Market Growth - China's pet market has grown from 97.8 billion yuan in 2015 to over 592.8 billion yuan in 2023, with a compound annual growth rate of 25.4% [2] - The growth is driven by younger generations viewing pets as emotional companions, shifting consumption from basic feeding to emotional attachment and care [2] Supply Chain Innovations - The pet industry is seeing innovations across the supply chain, with high-end and personalized products emerging in food and medical services, expanding consumer scenarios and increasing average spending [2][3] - Companies like "Safi" are introducing organic selenium-rich pet food, combining traditional herbal ingredients with modern nutrition [3] Medical Services Evolution - Pet medical services are evolving from treatment-focused to preventive care, with increasing demand for regular check-ups and chronic disease management [3] - Pet insurance is experiencing rapid growth, with companies like ZhongAn Insurance reporting a nearly 100% annual growth rate in pet insurance business [3] Personalized Services - There is a growing trend towards personalized memorial services for pets, with companies offering customized products that cater to the emotional needs of pet owners [4] - Younger consumers, particularly those born in the 1990s and 2000s, are driving demand for personalized pet products and services [4] Technological Innovations - The industry faces challenges such as food safety, homogenization, and talent shortages, but technology is seen as a key solution [5] - Innovations like AI diagnostics, remote medical services, and blockchain for food safety are being explored to enhance industry standards [5] - The expo featured advanced pet technology products, including smart pet phones and automatic litter boxes with health monitoring capabilities [5][6] Future Directions - Companies are focusing on refining smart pet devices through AI and big data to enhance user experience and meet specific consumer needs [6]
智能养宠新时代来临 “毛孩子”撬动消费新支点
Xin Hua Cai Jing· 2025-08-21 06:34
Group 1 - The core viewpoint of the articles highlights the growing trend of smart pet products in the pet market, driven by changing demographics and evolving pet ownership concepts [1][2] - The 27th Asia Pet Expo showcased various smart pet hardware, including the smart bird cabin by PILTON, which features a continuous air circulation system and remote monitoring capabilities [1] - The demand for small pets is increasing among urban dwellers, with a reported over 100% growth in small pet category consumption during the 2024 Double Eleven shopping festival [1] Group 2 - PILTON's smart bird cabin has exceeded sales expectations by nearly three times, indicating strong market potential for smart pet products [1][2] - The smart pet products market in China is projected to reach approximately 10.2 billion yuan in 2024, accounting for one-fifth of the total pet supplies market [2] - PILTON has achieved a cumulative sales figure of 77 million yuan in 2025, reflecting a 35% year-on-year growth [2]
突破8114亿元!科技重塑“它经济” “毛孩子”情感消费撬动经济新支点
Yang Shi Wang· 2025-07-31 03:52
Core Insights - The pet economy in China is experiencing strong growth, with the market size expected to reach 8,114 billion yuan by 2025, driven by emotional consumption rather than just functional needs [26][27] - The trend of traveling with pets is becoming mainstream, with airlines and high-speed rail services expanding their pet-friendly offerings [5][8] Industry Developments - Eight airlines, including China Southern Airlines and China Eastern Airlines, have upgraded their "pet in cabin" services, allowing passengers to travel with pets in the cabin [5][7] - High-speed rail pet transportation services have expanded to cover 25 stations and 38 train routes, indicating a growing acceptance of pets in travel [8] Consumer Trends - A new type of hotel featuring "pet companionship" services is gaining popularity, allowing guests to stay with their pets and offering unique experiences [10] - Smart pet care devices are increasingly seen as necessities, with significant growth in demand for products like smart litter boxes and health monitoring collars [11][20] Market Growth - The pet market in China is projected to grow to 7,013 billion yuan in 2024, reflecting an 18.3% increase from the previous year [26] - The emotional connection between pet owners and their pets is becoming a key driver of market growth, with 61.5% of users willing to pay for their pets' emotional well-being [20][27] Product Innovations - Innovative products such as smart pet dryers and automatic feeding devices are seeing high demand, with some products experiencing over 40% sales growth in international markets [22][24] - The trend towards smart and personalized pet products is reshaping the pet care landscape, indicating a shift towards more sophisticated consumer preferences [26][27]
2025年中国宠物智能用品行业产业链图谱、产业环境、市场现状及发展趋势研判:“科学养宠”“精细化养宠”成为潮流,宠物智能用品应用需求日益增长[图]
Chan Ye Xin Xi Wang· 2025-05-12 01:16
Industry Overview - The pet smart products industry refers to automated devices with computing capabilities that interact with smart terminals, including smart feeding devices, smart living devices, and smart entertainment devices [2][3] - The market for pet smart products in China has shown significant growth, with the market size increasing from 2.9 billion yuan in 2018 to 5.3 billion yuan in 2024, and is expected to reach approximately 6.5 billion yuan by 2026 [1][11][15] Market Environment - The number of urban pet dogs and cats in China has risen from 91.49 million in 2018 to 124.11 million in 2024, with a year-on-year growth of 2.1% [5] - The pet economy in urban areas is projected to grow to 331.1 billion yuan by 2025, indicating substantial growth potential for the pet smart products industry [7] - The demographic of pet owners is becoming younger, with 41.2% of pet owners being born in the 1990s and 25.6% in the 2000s, reflecting a shift towards a younger consumer base [9] Market Trends - The acceptance of pet smart products is highest among urban pet owners, particularly for smart drinking fountains, cameras, and feeding devices, with preferences varying by age group [13] - Sales of pet smart products have surged, with significant year-on-year growth during promotional periods, indicating a trend towards digital and smart upgrades in the pet products industry [15] Competitive Landscape - The pet smart products market in China is rapidly evolving, with numerous participants including traditional pet brands and tech giants like Xiaomi and Midea entering the market [17] - Companies like Tianyuan Pet and Yuanfei Pet are notable players, with Tianyuan Pet reporting a revenue of 2.764 billion yuan in 2024, a year-on-year increase of 35.69% [19] Future Trends - The industry is expected to see accelerated evolution towards smart and multifunctional products, integrating AI and IoT technologies for personalized pet care [21] - Emotional and anthropomorphic designs are becoming mainstream, with products that enhance interaction and cater to pet owners' emotional needs [22] - The market is shifting from single hardware sales to comprehensive solutions, with companies developing ecosystems that integrate various pet care products and services [24]
京东《2025宠物行业消费趋势报告》:异宠圈层持续扩张,00后用“个性宠物”表达“个性生活”
Sou Hu Wang· 2025-04-23 06:53
Core Insights - The pet industry is evolving towards a more intelligent, anthropomorphic, and segmented consumption model, with pets increasingly viewed as family members and emotional companions [1][2][5] Group 1: Human-Pet Relationship Evolution - Nearly 60% of pet owners incorporate pets into long-term life plans, with 58.5% creating dedicated spaces for them [7] - 66% of pet owners consider pets as close family members, and 65.5% create dietary plans for them [2][11] - Emotional resonance is significant, with 80% of users actively responding to their pets' emotions, and 61.5% willing to pay for their pets' emotional health [5][4] Group 2: Pet Food Trends - There is a noticeable trend towards specialized pet food, with senior dog food searches increasing by 62% and sales up by 87% [13] - Wet food sales for both cats and dogs have surged, with sales growth exceeding 260% year-on-year [11] - Over 80% of pet owners have adopted a mixed feeding approach of dry and wet food, with 41% making it a daily habit [11] Group 3: Smart and Personalized Pet Products - The demand for smart pet products is rising, with searches for pet air purifiers increasing by 202% [15] - Users express a desire for better integration and functionality in smart pet products, with 40% hesitant to try due to lack of understanding [15] - Anthropomorphic products are gaining popularity, with sales of pet strollers increasing tenfold and pet clothing sales up by 58% [17] Group 4: Expansion of Exotic Pets - The market for exotic pets is expanding, particularly among younger generations, with 00s showing a preference for unique pets as a form of self-expression [19][21] - 73.9% of users choose multi-pet households to experience diverse interactions and enhance social media content [10] Group 5: Overall Market Trends - The pet industry is shifting from basic care to a more nuanced, emotional, and personalized approach, reflecting a broader change in consumer mindset [23] - The integration of pets into daily life decisions is becoming more pronounced, influencing everything from living arrangements to travel plans [7]