智能养宠

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宠物经济洞察:从养得起进阶到养得好
Zheng Quan Ri Bao· 2025-08-22 16:12
T台上,身着精致服饰的狗狗从容走秀;全自动猫厕所无声运转,宛如科幻片中的"星际驿站";小狗以 高频习惯动作触发项圈上的智能设备,便可与主人开启远程"对话";在养护用品区,造型师正为一只贵 宾犬精心修剪毛发,每一缕毛发的卷曲弧度都精准对称……8月20日至8月24日,第二十七届亚洲宠物展 览会(以下简称"亚宠展")在上海新国际博览中心盛大举行。31万平方米的展区内,有2600多家展商携 超2万个品牌亮相,融合科技、医疗与教育等多领域资源,为宠物及宠物主人打造沉浸式互动体验。 "核心驱动因素在于需求端与供给端的双重变革。需求层面,年轻一代成为养宠主力,他们将宠物视为 情感伴侣而非功能动物,推动消费动机从基础喂养转向情感寄托和家庭成员关怀。"苏商银行特约研究 员武泽伟在接受《证券日报》记者采访时表示,"供给层面,产业链各环节持续创新,食品、医疗等领 域不断涌现高端化、个性化的产品与服务,显著拓宽了消费场景和客单价空间。" 《证券日报》记者在本届亚宠展现场看到,在食品展区,主打"富硒有机""无谷物""高蛋白""鲜冻锁 鲜"的宠物食品备受关注,展位前咨询的消费者络绎不绝。 兰州庄园牧场股份有限公司旗下宠物品牌"萨费"相关 ...
2025年中国宠物智能用品行业产业链图谱、产业环境、市场现状及发展趋势研判:“科学养宠”“精细化养宠”成为潮流,宠物智能用品应用需求日益增长[图]
Chan Ye Xin Xi Wang· 2025-05-12 01:16
Industry Overview - The pet smart products industry refers to automated devices with computing capabilities that interact with smart terminals, including smart feeding devices, smart living devices, and smart entertainment devices [2][3] - The market for pet smart products in China has shown significant growth, with the market size increasing from 2.9 billion yuan in 2018 to 5.3 billion yuan in 2024, and is expected to reach approximately 6.5 billion yuan by 2026 [1][11][15] Market Environment - The number of urban pet dogs and cats in China has risen from 91.49 million in 2018 to 124.11 million in 2024, with a year-on-year growth of 2.1% [5] - The pet economy in urban areas is projected to grow to 331.1 billion yuan by 2025, indicating substantial growth potential for the pet smart products industry [7] - The demographic of pet owners is becoming younger, with 41.2% of pet owners being born in the 1990s and 25.6% in the 2000s, reflecting a shift towards a younger consumer base [9] Market Trends - The acceptance of pet smart products is highest among urban pet owners, particularly for smart drinking fountains, cameras, and feeding devices, with preferences varying by age group [13] - Sales of pet smart products have surged, with significant year-on-year growth during promotional periods, indicating a trend towards digital and smart upgrades in the pet products industry [15] Competitive Landscape - The pet smart products market in China is rapidly evolving, with numerous participants including traditional pet brands and tech giants like Xiaomi and Midea entering the market [17] - Companies like Tianyuan Pet and Yuanfei Pet are notable players, with Tianyuan Pet reporting a revenue of 2.764 billion yuan in 2024, a year-on-year increase of 35.69% [19] Future Trends - The industry is expected to see accelerated evolution towards smart and multifunctional products, integrating AI and IoT technologies for personalized pet care [21] - Emotional and anthropomorphic designs are becoming mainstream, with products that enhance interaction and cater to pet owners' emotional needs [22] - The market is shifting from single hardware sales to comprehensive solutions, with companies developing ecosystems that integrate various pet care products and services [24]