李薇的手机屏幕上，她的金毛犬Lucky正叼着玩具球在客厅里踱步，一行分析结果悄然弹出："当前行为 表征：精力充沛，有强烈玩耍需求。"数百公里外，正在度假的李薇轻点屏幕，智能玩具球立刻自动滚 动起来，Lucky兴奋地扑了上去。 事实上，如今这样的场景并不鲜见。它是宠物经济获得数字技术深度赋能的真实写照，也是数字消费创 新发展的生动注脚。 日前，商务部等八部门联合印发《关于大力发展数字消费共创数字时代美好生活的指导意见》，旨在扩 大数字消费多元化供给，创新和丰富数字消费场景，激发和增强社会经济活力。据《证券日报》记者了 解，从情感陪伴到健康管理，再从传统服务到产业升级，数字技术已渗透至宠物经济方方面面。 "智能养宠"受追捧 国庆中秋假期，李薇外出旅游6天，为了让独自在家的Lucky得到更好的照料，她特意添置了一台可移 动宠物摄像头。"通过手机，我不仅能远程追踪Lucky的实时动态，还能进行双向通话、查看录像回放， 甚至用附带的智能玩具球与它互动。"李薇说。 国庆中秋假期返乡的杨咸也置办了一整套智能设备，包括喂食器、饮水机和猫砂盆，这套装备覆盖了宠 物"吃喝拉撒"的基础需求——喂食器能定时定量出粮，饮水机可持续过滤 ...

内容概况：随着人们生活水平的不断提高，养宠观念也发生了深刻转变，宠物不再仅仅是陪伴的伙伴， 更被视为家庭中不可或缺的成员。这种观念的变化，极大地推动了宠物智能硬件市场的蓬勃发展，尤其 是在宠物健康管理日益受到重视的背景下，智能饮水机逐渐成为家庭宠物护理的重要设备。传统宠物饮 水机多为静态水盆，存在水质易污染、宠物饮水意愿低、需频繁换水清洗等痛点，难以满足现代养宠家 庭对卫生与便捷的需求，从而催生了宠物智能饮水机的出现。宠物智能饮水机通过循环过滤、活水设计 和智能提醒等功能，有效帮助宠物维持清洁、卫生的饮水环境，提升饮水质量，降低宠物患病风险。近 年来，在智能硬件技术不断普及以及年轻宠物主健康管理意识增强的双重推动下，宠物智能饮水机市场 规模持续扩大。数据显示，中国宠物智能饮水机行业市场规模从2018年的4.61亿元增长至2024年的9.83 亿元，年复合增长率为13.45%。未来，随着人们对宠物健康的重视程度不断提高，宠物智能饮水机的 发展前景非常广阔，预计2025年中国宠物智能饮水机行业市场规模将达到12.08亿元。 一、宠物智能饮水机行业概述 宠物智能饮水机是一种通过科技手段实现自动化管理的宠物饮水设备， ...

Group 1 - The article discusses the importance of building a unified consumer market in China, emphasizing the government's ongoing commitment to this initiative since 2021 [2][3] - The author highlights the shift in Guangdong's economic model from export and investment-driven to consumption-driven, suggesting that this transition is crucial for sustainable growth [2] - The article introduces the concept of exploring representative entrepreneurs in the Pearl River Delta region to understand their contributions to consumer market development [3] Group 2 - The article features Shenzhen Qianhai Homan Technology Co., Ltd., which has achieved impressive growth, reaching an annual sales figure of approximately 400 million yuan in 2023 [4] - Homan's success is attributed to the rapid development of China's pet market, driven by younger generations who are increasingly adopting pets as family members [4][5] - The company focuses on combining technology and emotional value in its products, addressing real user pain points to capture a leading position in the trillion-yuan pet market [4][6] Group 3 - Homan's product development is driven by a commitment to quality and innovation, with a focus on creating unique, high-quality products rather than competing solely on price [6][7] - The founder, Liu Kun, emphasizes the importance of understanding market needs and creating new demand through innovative product categories [8][9] - Homan's brand strategy includes leveraging social media and community-driven marketing to build brand loyalty and awareness [10][11] Group 4 - Homan has successfully developed a range of products, including smart drying machines and automatic cat litter boxes, addressing traditional pain points in pet care [12] - The company anticipates continued growth in the pet economy, with plans to expand its product offerings to include dog-related products and smart home integrations [12] - Liu Kun believes that the brand's understanding of consumer needs and lifestyle is key to its success, as evidenced by high consumer loyalty and anticipation for new product launches [11][12] Group 5 - The article discusses the broader implications of brand building in the consumer market, highlighting the need for brands to create new market demands and emotional connections with consumers [14][16] - Liu Kun advocates for stronger intellectual property protection to foster innovation and brand development within the industry [15] - The article concludes with a call for a shift in policy focus towards supporting consumer-side innovation and brand building, which is essential for the transformation of China's economy [16][17]

Industry Overview - The pet smart products industry refers to automated devices with computing capabilities that interact with smart terminals, including smart feeding devices, smart living devices, and smart entertainment devices [2][3] - The market for pet smart products in China has shown significant growth, with the market size increasing from 2.9 billion yuan in 2018 to 5.3 billion yuan in 2024, and is expected to reach approximately 6.5 billion yuan by 2026 [1][11][15] Market Environment - The number of urban pet dogs and cats in China has risen from 91.49 million in 2018 to 124.11 million in 2024, with a year-on-year growth of 2.1% [5] - The pet economy in urban areas is projected to grow to 331.1 billion yuan by 2025, indicating substantial growth potential for the pet smart products industry [7] - The demographic of pet owners is becoming younger, with 41.2% of pet owners being born in the 1990s and 25.6% in the 2000s, reflecting a shift towards a younger consumer base [9] Market Trends - The acceptance of pet smart products is highest among urban pet owners, particularly for smart drinking fountains, cameras, and feeding devices, with preferences varying by age group [13] - Sales of pet smart products have surged, with significant year-on-year growth during promotional periods, indicating a trend towards digital and smart upgrades in the pet products industry [15] Competitive Landscape - The pet smart products market in China is rapidly evolving, with numerous participants including traditional pet brands and tech giants like Xiaomi and Midea entering the market [17] - Companies like Tianyuan Pet and Yuanfei Pet are notable players, with Tianyuan Pet reporting a revenue of 2.764 billion yuan in 2024, a year-on-year increase of 35.69% [19] Future Trends - The industry is expected to see accelerated evolution towards smart and multifunctional products, integrating AI and IoT technologies for personalized pet care [21] - Emotional and anthropomorphic designs are becoming mainstream, with products that enhance interaction and cater to pet owners' emotional needs [22] - The market is shifting from single hardware sales to comprehensive solutions, with companies developing ecosystems that integrate various pet care products and services [24]