Core Insights - The pet consumption market is evolving from basic needs to personalized, emotional, and refined demands, becoming a significant growth point in the consumer market [1] - The total transaction volume (GMV) for pet categories on Douyin e-commerce has increased by 95% year-on-year since 2025, with emerging brands in the pet category growing by 75% [1] - The user base for pet categories has grown by 66% since 2025, with a notable 72% increase in order volume from users aged 50 and above [1] Group 1 - The future of pet consumption is centered around "refined pet care" and diverse needs, providing new growth opportunities for businesses, particularly in nutrition and smart products [2] - Douyin's unique content ecosystem and social attributes help brands accurately reach consumer demands, driving an upgrade in consumption patterns [2] - The pet brand "Guiwei" has shifted from 70% offline revenue to 70% online revenue through live e-commerce, leveraging Douyin's traffic support and user feedback [2] Group 2 - The online pet market is expected to maintain double-digit growth in 2024, with Tmall, JD, and Douyin contributing a total sales volume of 50.231 billion yuan [3] - Among these platforms, Tmall leads in sales, while Douyin shows the fastest growth rate with a year-on-year increase of 19% [3]

Industry Overview - The pet smart products industry refers to automated devices with computing capabilities that interact with smart terminals, including smart feeding devices, smart living devices, and smart entertainment devices [2][3] - The market for pet smart products in China has shown significant growth, with the market size increasing from 2.9 billion yuan in 2018 to 5.3 billion yuan in 2024, and is expected to reach approximately 6.5 billion yuan by 2026 [1][11][15] Market Environment - The number of urban pet dogs and cats in China has risen from 91.49 million in 2018 to 124.11 million in 2024, with a year-on-year growth of 2.1% [5] - The pet economy in urban areas is projected to grow to 331.1 billion yuan by 2025, indicating substantial growth potential for the pet smart products industry [7] - The demographic of pet owners is becoming younger, with 41.2% of pet owners being born in the 1990s and 25.6% in the 2000s, reflecting a shift towards a younger consumer base [9] Market Trends - The acceptance of pet smart products is highest among urban pet owners, particularly for smart drinking fountains, cameras, and feeding devices, with preferences varying by age group [13] - Sales of pet smart products have surged, with significant year-on-year growth during promotional periods, indicating a trend towards digital and smart upgrades in the pet products industry [15] Competitive Landscape - The pet smart products market in China is rapidly evolving, with numerous participants including traditional pet brands and tech giants like Xiaomi and Midea entering the market [17] - Companies like Tianyuan Pet and Yuanfei Pet are notable players, with Tianyuan Pet reporting a revenue of 2.764 billion yuan in 2024, a year-on-year increase of 35.69% [19] Future Trends - The industry is expected to see accelerated evolution towards smart and multifunctional products, integrating AI and IoT technologies for personalized pet care [21] - Emotional and anthropomorphic designs are becoming mainstream, with products that enhance interaction and cater to pet owners' emotional needs [22] - The market is shifting from single hardware sales to comprehensive solutions, with companies developing ecosystems that integrate various pet care products and services [24]