Group 1 - Shenzhen Qianjing Network Co., Ltd. and its investor education base have been awarded three honors by the Shenzhen Securities Association for their contributions to investor education in 2025, marking the fourth consecutive year of receiving the "Outstanding Investor Education Base" award [1] - The Qianjing investor education base, as the only national-level investor education base under the People's Daily system, adheres to the principle of "communication creates value" and focuses on technology-driven and innovative services to enhance investor protection in the capital market [1] - The base has implemented a digital transformation with the introduction of a smart XR exhibition hall, transitioning from "static visits" to "immersive experiences," thereby creating a modern investor education service system that is extensive, in-depth, and diverse [1] Group 2 - Leveraging over 20 years of experience in serving the capital market, the company focuses on investor relations interaction and financial information services, continuously innovating with activities such as collective reception days for listed companies and investor education lectures [2] - The company has conducted over ten thematic investor education activities throughout the year, receiving high praise from the China Securities Regulatory Commission and various local regulatory bodies, which enhances market transparency and investor interaction [2] - The recent recognition of three honors serves as both an affirmation of past efforts and an encouragement for future development, with plans to deepen technological empowerment and explore new technologies like AI and virtual reality in investor education [2]

Core Viewpoint - The rise of illegal securities activities in China is prompting a significant shift in investor education strategies among brokerages, emphasizing the integration of technology and innovative educational products to combat fraud and enhance investor awareness [1][3][5]. Group 1: Illegal Activities and Risks - The China Securities Association has publicly announced 15 warnings regarding illegal brokerage activities, highlighting the prevalence of fake brokers, inducements to download illegal apps, and high-yield scams [1][3]. - Four main types of illegal activities have been identified: impersonation of brokers, inducement through social media and live streaming, financial fraud requiring transfers to private accounts, and secondary scams promising recovery of lost funds [3][4]. Group 2: Investor Education Strategies - With over 22 million new investors entering the market, brokerages are focusing on enhancing investor education to address the lack of experience and susceptibility to irrational behaviors among new entrants [2][5]. - Brokerages are employing a dual system of "technical monitoring + manual inspection" to detect illegal activities and provide timely responses to investor inquiries [5][6]. Group 3: Innovative Educational Products - Brokerages are moving away from traditional educational methods, creating engaging and relatable content that resonates with different investor demographics, such as using local art forms and modern music styles [7][8]. - Innovative initiatives like "Citywalk" programs are being implemented to integrate investor education into everyday life, making financial knowledge more accessible [8]. Group 4: Integration with Advisory Services - Investor education is becoming a core component of the advisory service chain, playing a crucial role in attracting, retaining, and deepening relationships with clients [9][10]. - Brokerages are embedding educational content into the advisory process, ensuring that investors receive relevant information throughout their investment journey [9][10].

Core Viewpoint - The article highlights the diverse and innovative activities organized by various securities firms across China for the annual Investor Protection Day on May 15, emphasizing the importance of investor education and protection initiatives. Group 1: Activities and Innovations - Securities firms have expanded their activities for the 5·15 event, incorporating new formats such as film screenings, educational talks in universities, and collaborations with botanical gardens for investor education [2][3]. - Guotai Junan Securities launched a comprehensive "1+6+100+X" initiative, including a national event, themed actions, and over 200 local activities aimed at enhancing investor awareness [3]. - Everbright Securities has integrated investment education with party-building efforts, conducting lectures and collaborating with Ant Group's financial education platform, which has 1.5 million active users monthly [3]. Group 2: Focus on Investor Rights Protection - Many securities firms are strengthening their investor rights protection systems, with Guotai Junan establishing a dedicated department for handling complaints and coordinating investor protection efforts [8]. - Guolian Minsheng Securities has created a one-stop service platform for investor education and dispute resolution, collaborating with local courts to enhance efficiency in managing disputes [8][9]. - Donghai Securities has implemented a special rights protection service mechanism to assist investors affected by fraudulent activities [9]. Group 3: Trends in Investor Education - There is a growing emphasis on precise investor education, with firms like Guolian Minsheng categorizing investors based on knowledge levels and financial situations to tailor educational services [10]. - Technology is increasingly being utilized in investor education, with firms exploring AI applications to enhance content creation and delivery [11]. - The development of unique educational brands and IPs is becoming a trend, with Guotai Junan and other firms creating themed initiatives to engage investors [12]. Group 4: Content and Format Innovation - Securities firms are innovating in the content and format of investor education, with Zhongyou Securities leveraging its extensive postal network to disseminate financial knowledge effectively [13]. - Everbright Securities has combined health and education by organizing a nationwide online running event to promote awareness of illegal securities activities, attracting significant public participation [13].