Core Viewpoint - The innovative model of "member points assistance + brand donation" by the snack brand "Good Idea" aims to support the nutritional needs of rural children, redefining the social value of snack brands through deep integration of business and public welfare [1][3]. Group 1: Innovative Model - "Good Idea" collaborates with Tencent Charity to create a bridge between consumers and rural children by allowing members to donate points earned from purchases, which are then converted into cash donations for nutritional meals [3]. - The first phase of the "Love Meal Assistance" program sets a limit of 350 points per person, with users voluntarily choosing the amount of points to contribute, demonstrating respect for consumer choice in the charitable process [3]. Group 2: Market Impact - The introduction of the "points assistance" project has not only enhanced the brand's reputation in public welfare but also significantly increased member loyalty and strong alignment with the brand's values [3]. - While competitors focus on price competition, "Good Idea" emphasizes social responsibility, thereby extending its influence and establishing a deeper connection with consumers [3]. Group 3: Future Plans - "Good Idea" is planning more public welfare initiatives aimed at integrating charity into everyday consumption, with the goal of making public welfare a core aspect of the brand's identity [5]. - The ultimate significance of the "points public welfare" project is to provide immediate nutritional support to children while fostering a long-term culture of kindness and social responsibility [5].