Core Insights - The Chinese gaming industry is leveraging the dual advantages of mobile-native and AI empowerment to redefine global gaming market rules [1][6] - AI has become a focal point at industry events like ChinaJoy, showcasing its impact on player experience and new monetization models [1][3] Group 1: AI Integration in Gaming - AI technology is deeply empowering the entire game development process, transitioning from a tool to an entertainment partner [3][4] - Examples of AI applications include dynamic narrative generation, intelligent NPC interactions, and personalized player experiences [1][3][6] - The introduction of AI NPCs enhances immersion by understanding player intent and generating context-aware responses [4][7] Group 2: Commercial Impact of AI - AI is significantly restructuring marketing processes within the gaming industry, reducing the need for large design teams for advertising [4][6] - The integration of AI in games like "Peacekeeper Elite" has led to a 16% year-on-year increase in user engagement due to AI-driven features [7] - The potential for AI to enhance player experience is evident, but its effectiveness depends on the developers' ability to utilize AI tools [8][9] Group 3: Future of AI in Gaming - The gaming industry's exploration of AI-generated content for monetization is still in its early stages, with ongoing experimentation [8][9] - Successful future games will likely be those that effectively combine AI capabilities with human creativity and emotional insight [9]