在经历游戏业务承压、广告增长放缓乃至股价一度探底之后，腾讯交出了近三年来最为亮眼的一 份成绩单：2025Q2营收1845.04亿元，同比增长15%，为2022年以来最佳增速。公司估值也迎来 持续修复，当前港股总市值已达5.5万亿港元，稳居中国互联网公司榜首。支撑其业绩跃升与估值 重估的，正是腾讯手中不可或缺的三大王牌。 腾讯的三大王牌 吴楠 当京东与阿里在外卖战场激战正酣时，腾讯却悄然站上了新的高度。 在2025年第二季度，这家互联网巨头交出了一份令人瞩目的成绩单：上半年实现营收3645.26亿 元，同比增长14%；Non-IFRS经营利润达1385.68亿元，同比增长18%。其中，第二季度营收 1845.04亿元，同比增长15%，Non-IFRS经营利润同比增长18%至692.48亿元。 这份财报，是腾讯在经历游戏业务承压、广告增长放缓乃至股价一度探底之后，近三年来最为 亮眼的一份成绩单：营收和经营利润连续11个季度实现增长，且Q2的营收增速为2022年以来最 佳。 腾讯近5年来营收增速 图源Choice 资本市场早已敏锐地捕捉到这一积极信号。8月13日，即业绩报告公布前夕，腾讯控股股价已大 涨近5%，创下 ...

西风 发自 凹非寺 量子位 | 公众号 QbitAI 在最近与科隆国际游戏展同期举办的Devcom开发者大会上，AI再次赚足了脸面。 微软、腾讯、谷歌、Meta等国际巨头带来 超过20场AI相关议题 ，" AI如何提升游戏美术生产效率 "、" AI工具如何与传统工作流无缝集成 "、" AI在动画生成、场景构建等具体环节的应用案例 "成为开发者们探讨的重点内容。 近年来，游戏美术对精细度的要求呈现指数级增长。随之而来的是几何级增长的工作量。 而在科隆游戏展期间， 腾讯游戏首次面向全球发布 游 戏 创作AI 全链 路解决方案VISVISE 。 简单来说，VISVISE包含一整套AI工具，分为动画制作、模型制作、数字资产管理、智能NPC四大管线，覆盖游戏美术开发全流程，重点在 于辅助游戏美术完成那些 重复、机械且工作量巨大的"体力活" 。 比如在3D动画制作方面，VISVISE的 MotionBlink可根据用户输入的少量关键帧， 自动 补全中 间帧 ，生成完整序列动画 。 在过去，动画师手动补帧甚至要占角色动画制作总工时的60%-70%，短短10秒的动画制作，手K精修可能要3-7人天才能完成。 而现在，AI自动补 ...

Core Viewpoint - The concept of "evergreen games" has emerged as a strategic focus for major Chinese gaming companies Tencent and NetEase, aiming to maintain long-term revenue and player engagement in a mature market where creating new hits is increasingly challenging [1][2][15]. Group 1: Definition and Importance of Evergreen Games - "Evergreen games" refer to titles that sustain high revenue, popularity, and a stable player base over time, serving as cash cows for gaming companies [2][3]. - The strategy of focusing on evergreen games allows companies to leverage existing successful titles while minimizing the risks associated with new game launches [15][29]. Group 2: Market Share and Competition - Tencent and NetEase dominate the evergreen game market, with 20 out of 30 titles listed in the "2024 China Evergreen Game List," accounting for over 70% of the market share and an estimated revenue of $4.85 billion [3][4]. - The competition between Tencent and NetEase is characterized by their different game genres, with Tencent focusing on MOBA and shooting games, while NetEase emphasizes MMORPGs [6][7]. Group 3: Strategic Differences - Tencent has a larger portfolio of evergreen games, with 13 titles listed compared to NetEase's 7, indicating a significant lead in both current and potential evergreen games [8][10]. - The revenue structure also differs, with Tencent generating income from both domestic and international markets, while NetEase primarily relies on domestic revenue [11][14]. Group 4: Industry Context and Challenges - The rise of evergreen games is seen as a response to the industry's "hit-driven anxiety," where companies seek stability in a market that has matured and where user growth is limited [15][16]. - Both companies are adapting to a changing landscape by focusing on cross-platform games and GaaS (Games as a Service) models, which allow for ongoing content updates and player engagement [17][18]. Group 5: Future Outlook and Strategic Focus - The ongoing competition between Tencent and NetEase in the evergreen game sector is expected to intensify, with both companies aiming to secure dominance in their respective genres while exploring international markets [19][24]. - The strategic emphasis on evergreen games is not just a defensive measure but also a proactive approach to ensure long-term growth and sustainability in a highly competitive environment [27][29].

上述预告片是上海烛龙自2018年11月推出《古剑奇谭三》后，第一次释放"古剑奇谭"系列单机新作的相 关信息。在此之前，上海烛龙推出了一部"古剑奇谭"系列的MMO游戏，一部类银河恶魔城游戏，以及 一款长期服务型的二次元游戏。 中经记者 许心怡 吴可仲 上海报道 "古剑奇谭"系列单机终于释放出新作信息。8月17日，上海烛龙曝光单机新作《古剑》的预告片。截至8 月21日，这支预告片在B站（哔哩哔哩）的播放量已经超过1000万。 除《古剑》外，今年也有多部单机大作曝光或公布最新进展。《影之刃零》、"黑神话"系列新作《黑神 话：钟馗》、网易雷火旗下的《归唐》未来将与玩家见面。 新作已暌违7年 《古剑》诡怪奇谲的设定延续了上海烛龙"古剑奇谭"系列的东方幻想特色。这则据称实机录制的预告片 显示，《古剑》的主角是一名"黄泉司判"，持"生死簿"前往人间，收服亡魂。而主角本身则被强调没 有"魂"。主角持多种武器进行战斗，还可以携带"助手"，如"牛头""马面"。 8月20日，《古剑》登录科隆游戏展开幕之夜。 上海烛龙成立于2007年，旗下产品以叙事和角色塑造见长，世界观大量借鉴中国志怪传说，文字功力为 玩家称道。 2010年7月， ...

Summary of Key Points Core Viewpoint - The Hong Kong stock market experienced significant net inflows from Northbound trading, with a total net buy of HKD 51.66 billion on August 22, 2023, indicating strong investor interest in certain stocks while others faced net sell-offs [1]. Group 1: Stock Performance - Kuaishou-W (01024) received the highest net buy of HKD 11.72 billion, supported by its strong Q2 earnings report showing a revenue of HKD 350.5 billion, a year-on-year increase of 13.1%, and an adjusted net profit of HKD 56.2 billion, up 20.1% [4]. - Semiconductor stocks showed mixed results, with SMIC (00981) and ZTE Corporation (00763) gaining net buys of HKD 10.92 billion and HKD 3.16 billion respectively, while Hua Hong Semiconductor (01347) faced a net sell of HKD 7.5 billion [5]. - Meituan-W (03690) attracted a net buy of HKD 10.08 billion, bolstered by its international expansion efforts, including the launch of its food delivery brand Keeta in Qatar [5]. Group 2: Notable Transactions - Tencent (00700) saw a net buy of HKD 4.61 billion, driven by a 17% year-on-year increase in domestic game revenue to HKD 404 billion in Q2 [6]. - Xiaopeng Motors-W (09868) experienced a significant net sell of HKD 13.08 billion, following a 13% surge in its stock price, as investors took profits [7]. - Alibaba-W (09988) recorded a net buy of HKD 3.85 billion, while Xiaomi Group-W (01810) faced a net sell of HKD 9.02 billion [7].

2025 年 8 月 22 日 陈伟光 S0340520060001 电话：0769-22119430 邮箱： chenweiguang@dgzq.com.cn 罗炜斌 S0340521020001 电话：0769-22110619 邮箱： luoweibin@dgzq.com.cn 多家覆铜板企业发布涨价函 投资要点： 本报告的风险等级为中高风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 电子行业 资料来源：iFind，东莞证券研究所 超配（维持） 电子行业双周报（2025/08/08-2025/08/21） 行 业 | 一、行情回顾及估值 | | 3 | | --- | --- | --- | | 二、产业新闻 | | 5 | | 三、公司公告 | | 5 | | 四、行业数据 | | 6 | | 五、周观点 | | 7 | | 六、风险提示 | | 8 | | 图 | 1 | ：申万电子板块近 | 10 | 年 | PE | TTM（剔除负值）（截至 2025/8/21） | 4 | | --- | --- | --- | ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report highlights that the company's Q2 revenue reached 184.5 billion yuan, representing a year-over-year increase of 14.5% and a quarter-over-quarter increase of 2.5%, exceeding consensus expectations of 178.9 billion yuan [4] - The gross profit for Q2 was 105.0 billion yuan, up 22.3% year-over-year and 4.5% quarter-over-quarter, also surpassing the consensus estimate of 98.8 billion yuan [4] - Adjusted net profit for Q2 was 63.1 billion yuan, reflecting a year-over-year increase of 10.0% and a quarter-over-quarter increase of 2.8%, beating the consensus estimate of 62.0 billion yuan [4] - The report emphasizes the company's ongoing investment in AI, which is driving growth across various business segments, including gaming, marketing, and financial technology [10] Summary by Sections Q2 Performance - Q2 revenue was 184.5 billion yuan, beating expectations by 3.1% [4] - Gross profit was 105.0 billion yuan, exceeding expectations by 6.3% [4] - Adjusted net profit was 63.1 billion yuan, beating expectations by 1.7% [4] Value-Added Services - Domestic gaming revenue was 40.4 billion yuan, up 17% year-over-year, while international gaming revenue reached 18.8 billion yuan, up 35% year-over-year [5] - The company is enhancing AI applications in gaming, leading to a 20% year-over-year increase in mini-game revenue [5] Marketing Business - Marketing revenue was 35.8 billion yuan, up 20% year-over-year, driven by AI improvements in advertising platforms [6] - The combined MAU for WeChat and QQ reached 1.411 billion and 532 million, respectively [6] Financial Technology - Financial technology revenue was 55.5 billion yuan, up 10% year-over-year, exceeding expectations [7] - Growth in enterprise services was driven by increased demand for AI-related services [7] AI Ecosystem - Capital expenditure for Q2 was 19.1 billion yuan, up 119% year-over-year, reflecting the company's commitment to enhancing its AI capabilities [8] - The report details advancements in AI models and tools, including the launch of new 3D models and upgrades to Tencent Cloud's AI programming tools [9] Investment Recommendations - The company is expected to achieve net profits of 252.3 billion yuan, 286.1 billion yuan, and 324.6 billion yuan for 2025, 2026, and 2027, respectively [10] - The report maintains a "Buy" rating based on the company's strong performance in gaming and the positive impact of AI on advertising and cloud services [10]

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [1] Core Views - The company's performance exceeded expectations, driven by international gaming and AI-enhanced advertising effectiveness [2][9] - The report highlights strong revenue growth across various segments, with a focus on the integration of AI in gaming and advertising [9][40] Summary by Sections 1. Revenue and Profit Performance - In Q2 2025, Tencent achieved total revenue of 184.5 billion yuan, a year-on-year increase of 14.5%, surpassing Bloomberg's consensus estimate of 178.9 billion yuan [14] - Non-IFRS net profit reached 63.05 billion yuan, up 10.0% year-on-year, also exceeding expectations [14] 1.1 International Gaming Revenue - The network gaming segment generated 59.2 billion yuan, a 22.1% increase year-on-year, outperforming the expected 56.14 billion yuan [19] - The international gaming market contributed 18.8 billion yuan, growing 35.3% year-on-year, driven by titles from Supercell and PUBG Mobile [20] 1.2 Social Network Revenue - Social network revenue was 32.2 billion yuan, up 6.3% year-on-year, benefiting from mobile game virtual goods and video live streaming services [23] 1.3 Advertising Revenue - Advertising revenue reached 35.76 billion yuan, a 19.7% increase year-on-year, driven by improvements in AI advertising platforms and the WeChat ecosystem [25] 1.4 Financial Technology and Enterprise Services - Financial technology and enterprise services revenue was 55.54 billion yuan, a 10.2% increase year-on-year, supported by growth in consumer loans and business payment activities [29] 2. User Engagement Metrics - WeChat's monthly active users (MAU) grew to 1.411 billion, a 2.9% year-on-year increase, while QQ's MAU declined to 532 million, a 6.8% decrease [31] 3. Margin Improvements - Overall gross margin improved to 56.9%, up 3.6 percentage points year-on-year, with all business segments showing margin enhancements [35] 4. Increased AI Investment - Sales expenses rose to 9.41 billion yuan, a 2.8% increase year-on-year, primarily due to AI-related promotional activities [38] 5. Earnings Forecast and Rating - The report raises the adjusted net profit forecast for 2025-2027 to 255.5 billion, 285.8 billion, and 318.2 billion yuan, respectively, with corresponding PE ratios of 19, 17, and 16 [40]

Investment Rating - The report maintains a "Recommended" investment rating for the media industry [1] Core Insights - The media industry saw a weekly increase of 1.00%, ranking 17th among industries, while the Shanghai Composite Index rose by 1.70% and the Shenzhen Component Index increased by 4.55% [3][15] - Tencent's Q2 performance was strong, with domestic game revenue reaching 404 billion yuan, a year-on-year increase of 17% [5][41] - The report highlights the growth potential in AI applications and cultural exports, particularly in gaming, IP, short dramas, and publishing sectors [7][43] Market Performance - The media industry (Shenwan) increased by 1.00% from August 9 to August 15, 2025, while the Shanghai Composite Index rose by 1.70% and the Shenzhen Component Index increased by 4.55% [3][15] - Notable performers included Jishi Media, Youzu Network, and Tencent Holdings, with weekly increases of 45.19%, 19.88%, and 5.53% respectively [22][23] Industry Key Data and Updates AI Application Data - Estimated iOS downloads for various AI applications from August 8 to August 14 were 38.14 million for Deepseek, 208.17 million for Doubao, 60.64 million for Quark, and 121.11 million for Tencent Yuanbao, with Tencent Yuanbao showing a significant increase of 63.43% [4][26] Gaming Data - Tencent's domestic game revenue for Q2 2025 was 404 billion yuan, a 17% year-on-year increase, with the game "Delta Force" achieving an average daily active user count exceeding 20 million [5][28] - In July 2025, three new products entered the overseas revenue TOP30 list, including "Persona 5: The Phantom X" and "Sword and Magic" [30] Film Data - The total box office for the week of August 8 to August 14 was 1.518 billion yuan, with "Nanjing Photo Studio" leading the summer box office [37][39] Investment Recommendations - The report suggests focusing on themes such as AI applications and cultural exports, with particular attention to gaming, IP, short dramas, and publishing sectors. Recommended companies include Giant Network, Kaiying Network, and Perfect World [7][43]

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings with a target price of HK$685.00, representing a potential upside of 17% from the current price of HK$586.00 [1][7][16]. Core Insights - Tencent's online gaming revenue grew by 22% year-on-year in Q2 2025, with domestic market growth at 17% and international market growth at 35%. The growth was driven by popular titles and new game launches [5][6]. - The advertising revenue increased by 20% year-on-year, supported by AI-driven improvements in ad targeting and user engagement [6][14]. - Financial technology and enterprise services also saw a 10% year-on-year growth, with significant contributions from commercial payments and cloud services [6][14]. - The adjusted operating profit margin reached 37.5%, up 120 basis points year-on-year, indicating improved profitability due to business expansion and higher margins from new services [7][14]. Financial Summary - Revenue projections for 2025 are estimated at RMB 748.6 billion, with a net profit of RMB 255.5 billion and an EPS of RMB 27.46 [8][14]. - The report anticipates continued growth in both domestic and international gaming segments, with revised growth expectations of 16% for domestic and 23% for international markets in 2025 [5][14]. - The adjusted operating profit margin forecasts for Q3 2025 and 2025 are raised to 38.5% and 38.0%, respectively, reflecting strong performance in high-margin business areas [14][15]. Valuation - The SOTP (Sum of the Parts) valuation for Tencent is set at HK$685.00, based on various business segment performance forecasts [16][17]. - The core gaming segment is valued at HK$2.1 trillion, while the advertising segment is valued at HK$1.5 trillion, both based on a 20x P/E ratio for 2025 [17][18].