本报（chinatimes.net.cn）记者于玉金 北京报道 长青游戏成为本季度驱动网易营收增长的主要力量。网易11月20日晚间发布财报，2025年Q3，公司实 现净收入284亿元，同比增长8.2%；非公认会计准则下，归属于公司股东的净利润为95亿元，同比增长 33.3%。 而在丁磊重回一线后，其工作室的调整持续进行，同时也不断有人员流动。对此，丁磊在11月20日晚间 的财报电话会议上表示，人员流动属正常组织调整，是在不影响公司日常游戏运营的前提下进行的，目 的是让整个组织变得更加专注、高效，从而集中力量打造长青和精品的网易游戏。 《梦幻西游》在线人数创新高 网易2025年Q3净收入为284亿元，上一季度和去年同期分别为279亿元和262亿元。 2025年Q3游戏及相关增值服务净收入为233亿元，上一季度和去年同期分别为228亿元和209亿元。本季 度，来自在线游戏的净收入约占该分部净收入的97.6%，上一季度和去年同期该占比分别为97.1%和 96.8%。 网易在财报中表示，今年Q3在线游戏净收入环比增长来自于《梦幻西游》电脑版、《逆水寒》手游等 自研游戏及若干代理游戏净收入增加。其同比增加来自《梦幻西游 ...

上调目标价至790 港元，买入评级：公司Q3 核心业务利润率改善延续，AI 赋能在广告与游戏等高毛利 板块已形成规模化回报。基于2026 年盈利预测与估值模型，目标价790 港元，较上一收盘价有26.7%上 行空间，维持"买入"评级。 机构：第一上海 研究员：李京霖/吕彦辛 2025Q3 业绩稳健增长，AI 提效与生态扩张共同驱动：得益于视频号、小程序、搜一搜等核心生态场景 的持续扩张，以及游戏、广告与金融科技三大业务条线的同步改善，2025Q3 公司录得收入1930 亿元人 民币，同比增长15%，环比增长5%；毛利1088 亿元，同比增长22%，毛利率受益于高质量广告库存与 游戏内容结构优化，较去年同期进一步提升。Non-IFRS 归母净利润706 亿元，同比增长18%，环比增长 12%，利润增速显著快于收入增速，反映出经营效率与结构优化带来的盈利质量提升。本季度AI 在精 准定向、搜索相关性、内容生成与游戏生产链路的提效作用逐步增强，研发投入持续保持高位，资本开 支节奏更趋稳健，算力投入进入"效率优先期"，在国产GPU 性能进一步靠齐后再推进大规模扩容。 Q3 长青游戏矩阵稳健扩张，新品表现与核心IP 驱 ...

Investment Rating - The report maintains a positive investment rating for leading companies in the media and internet sector, particularly recommending companies such as Shenzhou Taiyue, Southern Media, and Tencent Holdings [1][2]. Core Insights - The report emphasizes that leading companies in the gaming sector are undervalued, and an upcoming wave of AI applications is expected to drive growth [1]. - The media sector has shown resilience, with a year-to-date increase of 28.21%, ranking 9th among all sectors [6]. - The gaming industry is projected to maintain high growth, with key companies expected to have valuations below 15 times earnings, indicating a strong safety margin [6]. - The film industry is anticipated to experience a significant box office recovery due to the release of major films in November and December [6]. - AI applications in the film industry, particularly in AI animation, are seen as a rapidly monetizable direction [6]. Industry Overview Market Performance - The media industry index decreased by 1.44% in the past week, ranking 23rd among all industries [12]. - The report highlights the performance of individual stocks, with notable increases in companies like Xiangyuan Cultural Tourism and Lianchuang Shares [15]. Gaming Sector - The gaming sector is highlighted for its potential, with companies like Century Huatong and Giant Network expected to perform well in the upcoming year [6]. - The report notes that the gaming industry is likely to see breakthroughs in AI applications, enhancing growth prospects [6]. Film Sector - The report identifies a strong lineup of films for the end of the year, which is expected to boost box office revenues significantly [19]. - Major films such as "Demon Slayer" and "Avatar 3" are anticipated to drive ticket sales [6]. Key Data Points - The report provides detailed statistics on the performance of various segments within the media industry, including box office rankings and viewership ratings for television dramas and variety shows [19][25][32]. - The top-grossing mobile games in China are dominated by Tencent, with "Delta Force" leading the iOS sales chart [36]. Book Publishing Sector - The report includes data on the best-selling books in various categories, indicating trends in consumer preferences [38][39]. This summary encapsulates the key insights and data points from the industry report, focusing on the investment landscape and performance metrics across different sectors within the media and internet industry.

（1）LLM：公司于9 月末发布文生图模型混元图像3.0，性能达到行业领先水平，超过谷歌的Nano Banana 模型；（2）Agentic AI：将MCP 集成于微信生态内，推动智能体 AI 在小程序领域的应用，有 望将微信打造为AI 时代操作系统。CAPEX 方面，受芯片供给等因素影响，公司25Q3 CAPEX 为129.83 亿元，同比下降24%，环比下降32%。我们认为短期内，公司主要将算力资源投入于内部业务的使用， 如游戏、广告、混元基础模型能力升级等，对于外部云服务收入则相对谨慎，目前公司用于支持内部业 务发展的GPU 资源充足。 向后展望，腾讯正基于微信生态系统，开发微信内部AI 智能体，有望应用于电商、支付、办公等多场 景，打造AI 时代操作系统。 投资建议：公司游戏+广告核心业务贡献稳定盈利以及现金流增长，公司维持AI 投入，微信生态具备长 期AI 发展潜力，有望成为AI 时代操作系统。我们预计2025-2027 年公司实现营收7504/8339/9111 亿元； 经调整归母净利润2589/2987/3199 亿元；对应PE 分别为21.1/18.4/17.2 倍，维持"买入"评级。 推出智 ...

Core Viewpoint - Tencent's Q3 2025 performance significantly exceeded expectations, driven by a strong recovery in the gaming business and effective monetization of AI technology in advertising [1] Financial Performance - Tencent reported total revenue of 192.9 billion RMB, a year-on-year increase of 15%, surpassing market expectations by 2% [1] - Non-IFRS net profit attributable to shareholders reached 70.6 billion RMB, up 18% year-on-year, exceeding market expectations by 7% [1] - The gaming business grew by 23% year-on-year, with domestic growth at 15% and international growth at 43%, both significantly exceeding expectations [2][3] - Advertising revenue increased by 21% year-on-year, with a gross margin improvement of 3.7 percentage points to 56.4% [1] Gaming Business Insights - Domestic gaming revenue reached 42.8 billion RMB, with notable performances from long-standing games like "Honor of Kings" and "Peacekeeper Elite" [2] - The new game "Delta Action" achieved over 30 million daily active users in September, ranking among the top three in revenue [2] - International gaming revenue reached 20.8 billion RMB, driven by strong performances from "PUBG Mobile" and new titles [2][3] - Despite a projected slowdown in international gaming growth in Q4 2025 due to high base effects, a robust pipeline of games for 2026 is expected to support long-term growth [2][3] AI and Advertising Performance - AI significantly enhanced advertising eCPM and inventory release efficiency, contributing to a 21% year-on-year increase in advertising revenue, totaling 36.2 billion RMB [3] - The gross margin for advertising improved from 53% to 57% year-on-year, driven by AI advancements [3] - AI-driven advertising targeting and technology upgrades contributed 40-50% of the eCPM increase [3] Other Business Segments - Financial Technology Services (FBS) revenue was 58.2 billion RMB, a 10% year-on-year increase, with a gross margin improvement of 2.4 percentage points to 50.2% [4] - The company experienced robust growth in online payments and improvements in offline retail and transportation sectors [4] - Cash capital expenditure for Q3 2025 was 20 billion RMB, with a downward adjustment in 2025 CapEx guidance due to temporary chip supply constraints rather than a strategic reduction [4] Investment Outlook - Tencent's Q3 performance highlights strong growth in gaming and AI-driven profit release, with a commitment to high-quality growth strategies [5] - The company maintains a "buy" rating, reflecting confidence in its strategic position in the consumer sector and healthy profit growth [5]

Core Insights - Tencent's Q3 2025 revenue reached 192.9 billion, a year-on-year increase of 15%, exceeding Bloomberg's expectations by 2% [1] - The net profit attributable to shareholders for Q3 2025 was 63.1 billion, up 19% year-on-year, surpassing Bloomberg's forecast by 12% [1] - AI is driving significant revenue growth across all business lines, with expectations for continued increases in AI penetration [1] Revenue Breakdown - Value-added services revenue for Q3 2025 was 95.9 billion, a 16% year-on-year increase, exceeding Bloomberg's expectations by 3% [1] - Game revenue reached 63.6 billion, up 23% year-on-year, surpassing Bloomberg's forecast by 5%, driven by both international and domestic games [1] - Daily active users (DAU) for "Peacekeeper Elite" reached a new high of 33 million, supported by AI enhancements [1] Advertising and Marketing Services - Marketing services revenue for Q3 2025 was 36.2 billion, exceeding Bloomberg's expectations by 2%, with a year-on-year growth of 20% [2] - The increase in advertising revenue is attributed to improved ad exposure and AI-driven eCPM enhancements [2] - The new intelligent advertising product AIM+ is expected to drive sustained high growth [2] Financial Technology and Cloud Services - Financial technology and enterprise services revenue for Q3 2025 was 58.2 billion, a 10% year-on-year increase, with payment business growth continuing to recover [2] - Cloud services revenue is primarily driven by AI-related service demand and merchant technology service fees [2] - Short-term cloud business growth may be limited due to prioritizing internal AI computing needs [2] Future Outlook - Anticipation for sustained growth in gaming and advertising, with new game releases expected to contribute to revenue in 2026 [3] - Adjusted IFRS net profit forecasts for 2025-2027 are 226 billion, 261.1 billion, and 297 billion respectively [3] - A sum-of-the-parts (SOTP) valuation suggests a target price of 664.22 HKD, maintaining a "buy" rating [3]

Group 1: BYD Electronics - BYD Electronics reported a revenue of RMB 123.3 billion for the first nine months of 2025, a year-on-year increase of 0.95%[6] - The net profit for the same period was RMB 3.14 billion, reflecting a growth of 2.4% year-on-year[6] - The automotive electronics segment is expected to generate RMB 25 billion in revenue for 2025, with a growth rate of approximately 25%[7] - The target price for BYD Electronics is set at HKD 50.10, indicating a potential upside of 51.2% from the current price[9] Group 2: Bilibili - Bilibili's Q3 revenue reached RMB 7.69 billion, a year-on-year increase of 5.2%[13] - Non-GAAP net profit for Q3 was RMB 790 million, a significant increase of 233.3% compared to the previous year[13] - The target price for Bilibili is set at USD 32.00, representing a potential growth of 22.51% from the current price[18] Group 3: SMIC - SMIC reported Q3 revenue of USD 2.38 billion, a year-on-year increase of 9.7%[23] - The gross margin for Q3 was 22.0%, reflecting a 1.6 percentage point increase from the previous quarter[23] - The target price for SMIC is set at HKD 90.00, indicating a potential upside of 21.63% from the current price[26] Group 4: Tencent - Tencent's Q3 revenue was RMB 193 billion, showing a year-on-year growth of 15%[32] - Non-IFRS net profit for Q3 was RMB 70.6 billion, an 18% increase year-on-year[32] - The target price for Tencent is set at HKD 790.00, suggesting a potential increase of 26.7% from the current price[37]

腾讯控股（700） 更新报告 ➢Q3 长青游戏矩阵稳健扩张，新品表现与核心 IP 驱动力强劲：本季度增值服务 收入 959 亿元，同比增长 16%；其中社交网络收入 323 亿元，同比增长 5%，主要 来自视频号直播、小游戏与音乐订阅增长。国内游戏收入 428 亿元，同比增长 15%，《三角洲行动》《王者荣耀》《和平精英》《无畏契约》均保持强势表 现。《三角洲行动》DAU 突破 3000 万，《王者荣耀》十周年 DAU 创 1.39 亿新 高，《无畏契约》手游上线后 MAU 突破 5000 万。国际游戏收入 208 亿元，同比 增长 43%，Supercell《皇室战争》流水同比增长超 400%、《消逝的光芒：困 兽》一次性买断收入贡献显著，国内外产品矩阵保持高质量增长。 ➢AI 赋能多链路场景营销服务增长，视频号与小程序领跑广告增量：营销服务 25Q3 收入 358 亿元，同比增长 21%，环比增长 1%。视频号广告加载率仍处低单位 数，但用户时长与曝光量显著提升，小程序在短剧、小游戏、电商场景推动下成 为结构性增长亮点；搜一搜因大模型驱动相关性与点击率改善，商业化能力持续 增强。约半数增量来自生态流量扩张 ...

Market Overview - The overall market is experiencing a pullback, with a strong atmosphere of profit-taking [2] - The Hang Seng Index fell by 0.71%, the Hang Seng China Enterprises Index dropped by 0.74%, and the Hang Seng Tech Index decreased by 0.96%, indicating rising risk aversion [2] - The total trading volume in the market was approximately 217.6 billion HKD, with short selling amounting to about 44.5 billion HKD, representing 23.22% of the total trading volume [2] Sector Performance - The film and entertainment sector continues to see outflows, while the pharmaceutical sector is under pressure, particularly in areas like brain-machine interfaces and innovative drugs [3] - Commodity-related sectors are also showing weakness, with gold prices dropping approximately 180 USD from their highs, leading to declines in gold and non-ferrous metal stocks [3] - The electric power and new energy sectors are experiencing a downturn, with expectations for policy catalysts cooling off [3] Individual Stock Highlights - Lithium battery and new energy vehicle sectors are showing resilience, with lithium carbonate futures rising over 5%, driving stocks like Ganfeng Lithium (1772.HK) higher [3] - Ganfeng Lithium's chairman predicts a 30% increase in global lithium carbonate demand by 2026, potentially reaching 1.9 million tons, with prices possibly exceeding 150,000 RMB per ton [3] - Consumer-related sectors are performing relatively well, with stocks in baby products, food, and airlines showing gains, indicating a shift of defensive capital towards domestic demand [3] Company Analysis: Tencent Holdings (700.HK) - Tencent's gaming business exceeded expectations, with domestic market revenue reaching 42.8 billion HKD (up 15% YoY) and international market revenue at 20.8 billion HKD (up 43% YoY) [6] - The advertising business generated 36.24 billion HKD, reflecting a 21% YoY increase, driven by AI-enhanced targeting technology [7] - Financial technology and enterprise services recorded a revenue of 58.2 billion HKD in Q3, marking a 10% YoY growth, supported by improved consumer trends and AI-related services [7] Ecosystem and AI Development - Tencent's WeChat and QQ platforms maintain strong user engagement, with WeChat's monthly active users at 1.414 billion (up 2% YoY) and QQ's at 517 million (down 8% YoY) [8] - The company is advancing in AI technology, with its mixed foundation model achieving industry-leading levels in image and 3D generation [8] - The integration of AI in advertising is enhancing marketing ROI, significantly improving efficiency across various sectors [8] Investment Recommendation - Tencent's Q3 2025 performance demonstrates the deep integration of AI across its business lines, showcasing strong growth resilience in gaming, advertising, and enterprise services [9] - The company is projected to maintain growth through AI-driven advertising efficiency, new game launches, and consumer recovery [9] - A target price of 788 HKD is set, corresponding to a 25.7x PE for 2025 and 23.0x for 2026, maintaining a "Buy" rating [9]

Core Insights - The company reported Q3 2025 results with revenue of 192.9 billion yuan, a year-on-year increase of 15% and a quarter-on-quarter increase of 5%, exceeding consensus expectations of 188.8 billion yuan [1] - Gross profit reached 108.8 billion yuan, up 23% year-on-year and 4% quarter-on-quarter, also above the consensus estimate of 106.4 billion yuan [1] - Non-IFRS net profit attributable to shareholders was 70.6 billion yuan, reflecting an 18% year-on-year increase and a 2% quarter-on-quarter increase, surpassing the consensus forecast of 66 billion yuan [1] Business Segments Summary Online Gaming - Q3 2025 revenue from online gaming was 63.6 billion yuan, exceeding the consensus estimate of 60.4 billion yuan, with a year-on-year growth of 23% [1] - Domestic revenue grew 15% to 42.8 billion yuan, driven by the success of "Delta Operation" launched in September 2024, along with revenue growth from established titles like "Honor of Kings" and "Peacekeeper Elite" [1] - International gaming revenue surged 43% to 20.8 billion yuan, supported by growth from Supercell games and the recent acquisition of a game studio [1] Social Networking - Q3 2025 revenue from social networking was 32.3 billion yuan, a year-on-year increase of 5%, slightly below the consensus estimate of 32.8 billion yuan [2] - Growth was primarily driven by increases in music subscription services, video live streaming, and mini-game platform service fees [2] - Tencent Music's online music subscription business performed well, with paid users rising to 125.7 million, a 5.6% year-on-year increase [2] Marketing Services - Q3 2025 revenue from marketing services was 36.2 billion yuan, exceeding the consensus estimate of 35.6 billion yuan, with a year-on-year growth of 21% [2] - Growth was attributed to increased ad exposure, improved user engagement, and AI-driven optimization of ad placements [2] Financial Technology and Enterprise Services - Q3 2025 revenue from financial technology and enterprise services was 58.2 billion yuan, slightly above the consensus estimate of 58.1 billion yuan, with a year-on-year growth of 10% [2] - Financial technology revenue saw modest growth driven by commercial payments and consumer loans, while enterprise services benefited from increased demand for AI-related services [2] Operational Performance and Profitability - The company achieved a gross profit of 108.8 billion yuan in Q3 2025, a 23% year-on-year increase, supported by high-margin businesses and improved cost efficiency in cloud services [3] - Gross margin reached 56.4%, up 3.3 percentage points year-on-year and 0.1 percentage points quarter-on-quarter [3] - Non-IFRS net profit attributable to shareholders was 70.6 billion yuan, with a year-on-year increase of 18% [3] AI Developments - The company is actively expanding its AI capabilities across various sectors, including enhancing AI features in WeChat and integrating AI into enterprise WeChat [4] - AI is being utilized in game content creation and marketing strategies for popular titles [4] - The company is also enhancing AI applications in advertising, particularly in product recommendations and ad placement systems [4] Investment Outlook - The company maintains a "strong buy" investment rating, supported by robust core business performance and significant improvements in AI-driven efficiencies across various business lines [5] - Revenue projections for 2025-2027 are expected to reach 753.5 billion, 832.5 billion, and 907.7 billion yuan, with adjusted net profits of 260.2 billion, 293.6 billion, and 325.4 billion yuan respectively [5]