Core Insights - The summer of this year saw a record high in inbound tourism in China, with foreign tourists increasingly adapting to mobile payment methods [1][3] - The amount spent by global inbound tourists using Alipay during the summer increased by over 130% compared to the same period last year, with tourists from visa-free countries spending 15 times more [3] - The top five sectors where foreign tourists spend their money include dining, urban transportation, retail, scenic tourism, and clothing, with clothing consumption seeing a notable increase of 4.5 times in July compared to last year [6] Spending Trends - Dining remains a popular choice, with the number of WeChat payment transactions by foreign tourists in July nearly tripling compared to last year, as they seek immersive culinary experiences [9] - Popular destinations for foreign tourists include Shanghai, Beijing, Shenzhen, Tianjin, and Guangzhou, with Chongqing and Chengdu emerging as new "internet celebrity destinations" where WeChat payment transactions doubled compared to last year [9] Cultural Experience - The increase in foreign tourist spending signals a shift towards deeper cultural experiences rather than just sightseeing, driven by favorable policies such as visa exemptions and tax refunds, along with the convenience of mobile payments [11] - Tourists are engaging in activities that allow them to experience authentic Chinese culture, from local cuisine to traditional crafts, enhancing their overall travel experience [11]