作为已完成从360借条到奇富借条品牌升级的金融科技平台，奇富科技已与全国159家金融机构达成合作，拥有超过2.4亿注册用户。而在2024年至 2025年间，奇富科技就因多次因违规催收、数据滥用等问题被监管部门处罚，公司高管频频对外"喊话"却难掩战略焦虑的现实困境。 增长与风险并存，成为奇富科技当前最真实的写照。 这一表现，与同期蚂蚁集团凭借风控技术与全球化布局持续优化营收结构、腾讯金融科技依托社交生态与支付场景实现用户粘性倍增、京东科技 深耕供应链金融形成差异化优势形成鲜明对比。 奇富科技的增长，仍高度依赖传统信贷撮合与流量分发模式，而非基于技术壁垒或生态能力的核心竞争力。在行业集体"去杠杆、强合规"的今 天，奇富科技的"规模故事"显得格外脆弱。 尽管创始人周鸿祎多次在公开场合强调"科技驱动金融"、"安全是核心基因"，但在竞争对手已构建起技术、场景、数据、品牌四维生态的对照 下，奇富科技的"风控根基"显得既有效，又危险。 重规模、轻内功 奇富科技的核心业务是互联网消费金融，大家比较熟悉的可能就是它旗下的360借条这类贷款产品。不过，业务跑得快，问题也来得猛，尤其是催 收这一块，乱象频出。在黑猫投诉平台上，光是 ...

结合摇一摇有优惠，微信支付还在大会上展示了"次卡"与"组队小活动"的产品能力和表现，支撑商户持续提升用户转化效率。次卡能力通过"免费领取"降低 用户参与门槛，并结合消息提醒功能提升核销率，使活动整体流量效率显著提高；组队活动则利用微信生态的社交关系链，实现用户间的自然传播与裂变。 据微信支付介绍，次卡平均可提升活动核销效率约2倍，而组队活动能够使用户参与数提升约2.7倍，帮助商户在一次曝光后锁定更多未来消费，形成对门店 更长期、可持续的经营支撑。 在商户最关注的复购与留存环节，微信支付今年重点推出了"商家名片"。通过将会员开通、优惠券、门店服务和小程序入口整合至支付凭证页面，商家可在 交易后自然触达用户，形成"离店即可进入私域"的最短链路。本届大会上展示的案例数据显示，有17%的用户在支付后进入商家名片页面，其中48%选择开 通会员，13%进一步跳转小程序完成复购，用户沉淀效果显著提升。 11月18日-20日，"CCFA新消费论坛——2025中国国际零售创新大会"在上海举行。大会期间，微信支付集中展示了过去一年面向零售行业推出的多项数字化 经营能力，并分享了线下零售行业的最新趋势洞察。 微信支付推出摇一摇有优 ...

11月18日-20日，"CCFA新消费论坛——2025中国国际零售创新大会"在上海举行。大会期间，微信支付 集中展示了过去一年面向零售行业推出的多项数字化经营能力，并分享了线下零售行业的最新趋势洞 察。 随着线下零售行业流量成本上涨，竞争加剧，行业对于可持续的用户经营方式需求日益凸显。今年，微 信支付围绕"公私域精细化运营"持续迭代工具与服务，以"摇一摇有优惠"为流量入口，帮助商户在竞争 加剧的环境中提升用户触达效率和经营质量。 据了解，"摇一摇有优惠"是微信支付推出的，通过海量的微信支付的交易和流量，帮助品牌做到精准的 营销投放的新能力。该能力基于微信支付完成页的高频触达特性，通过地理位置、消费偏好与历史交易 等多维度信号，将周边商户的优惠内容精准推送给潜在消费者，使支付这一高频动作成为商户可持续获 取曝光的入口。据微信支付在大会上介绍，这一入口不仅大量提升商户活动的实际到店转化，且能覆盖 多类零售场景，帮助商户在复杂竞争环境下更高效触达用户。 结合摇一摇有优惠，微信支付还在大会上展示了"次卡"与"组队小活动"的产品能力和表现。次卡能力通 过"免费领取"降低用户参与门槛，并结合消息提醒功能提升核销率，使活动 ...

Core Viewpoint - Douyin has initiated offline payment testing, allowing consumers to use Douyin Pay in daily shopping and dining scenarios, aiming to simplify the payment process and enhance user experience [1][6]. Group 1: Douyin Pay Development - Douyin Pay has obtained an internet payment license through the acquisition of Wuhan Hezhong Yibao Technology Co., which was officially renamed Douyin Payment Technology Co., Ltd. in June 2024 [3][4]. - Following the acquisition, Douyin Pay has expanded its services to include offline payment capabilities, significantly increasing its e-commerce gross merchandise volume (GMV) from 200 billion yuan to 3.43 trillion yuan by 2024, making it the third-largest player in the market [4][10]. - Douyin Pay's registered capital has increased to 3.15 billion yuan, positioning it as the fourth-largest payment institution in China [17]. Group 2: Competitive Landscape - The Chinese mobile payment market is dominated by Alipay and WeChat Pay, which together hold over 90% market share, making competition for Douyin Pay challenging [12][14]. - Alipay's transaction volume is projected to reach 200 trillion yuan in 2024, with a slight increase expected in 2025 [14]. - Douyin Pay's rapid expansion into payment scenarios and financial services, including consumer loans and installment payments, is seen as a direct response to the competitive pressure from Alipay and WeChat Pay [19][21]. Group 3: Strategic Initiatives - Douyin is focusing on building a comprehensive financial ecosystem by integrating payment services with its content and e-commerce platforms, aiming to replicate successful models like Alipay's Yu'ebao [11][21]. - The company is also exploring cross-border payment solutions, starting with TikTok's e-commerce initiatives in markets like Indonesia and the UK [10][11]. - Douyin Pay's promotional strategies, such as offering zero-interest loans, are designed to attract more users and enhance its financial service offerings [19][21].

Core Insights - Douyin has quietly initiated offline payment acceptance tests, allowing consumers to use Douyin Pay for transactions in supermarkets and restaurants, aiming to simplify the payment process and enhance user experience [2] - Alipay is currently offering significant discounts, reducing the cost by 2 yuan per transaction, which is a strategic response to competition from emerging rivals like Douyin Pay and Xiaohongshu [2] Group 1: Douyin Pay Development - Douyin Pay was established following the acquisition of Wuhan Hezhong Yibao Technology Co., which provided Douyin with an internet payment license, facilitating its business expansion [4] - After the acquisition, Douyin Pay launched and cut off external links to platforms like Taobao and JD, creating a closed-loop system for transactions, payments, and logistics [4][11] - Douyin's GMV surged from 200 billion yuan to 3.43 trillion yuan by 2024, positioning it as the third-largest player in the market [4] Group 2: Competitive Landscape - The mobile payment market in China is dominated by Alipay and WeChat Pay, which together hold over 90% market share, making it challenging for Douyin Pay to gain significant traction [13][16] - In 2024, the mobile payment transaction volume in China exceeded 350 trillion yuan, with projections to reach 687.5 trillion yuan by 2025 [16] - Alipay maintained a market share of 54.5% in 2024, with transaction volumes expected to surpass 220 trillion yuan in 2025 [17] Group 3: Strategic Moves and Future Plans - Douyin Pay is expanding its services to include offline payment capabilities, enhancing local life service offerings [7][11] - Douyin is also exploring cross-border payment solutions, starting with TikTok's e-commerce initiatives in markets like Indonesia and the UK [11] - Douyin Pay's registered capital has increased to 3.15 billion yuan, positioning it as the fourth-largest payment institution in China [19] Group 4: Financial Services and User Engagement - Douyin Pay is actively developing financial services similar to Alipay, including "放心借" (Safe Borrow) and "抖音月付" (Douyin Monthly Payment), to attract users into its financial ecosystem [19][21] - The company aims to replicate successful models from Alipay, potentially launching products akin to "余额宝" (Yu'ebao) to enhance its appeal [23]

Core Insights - The article discusses the evolution of cross-border payment systems in China, highlighting the shift from outbound payments by Chinese consumers to facilitating inbound payments for foreign visitors and supporting Chinese enterprises in international transactions [1][3][5] - The growth of cross-border payment demand is driven by increased international exchanges, the rising recognition of Chinese goods and services abroad, and the feasibility of exporting domestic technological expertise [2][4] Group 1: Current Landscape of Cross-Border Payments - Chinese payment institutions are actively working to create a seamless payment experience for both outbound Chinese consumers and inbound foreign visitors [1][3] - In major cities like Shenzhen, Hong Kong, and Singapore, Chinese tourists can easily use local payment platforms, while foreign visitors can link their wallets or international cards to Chinese payment systems [1][2] - The current cross-border payment ecosystem is evolving to address the complexities of both individual and enterprise needs, with a focus on enhancing user experience and operational efficiency [3][4] Group 2: Innovations and Developments - Recent innovations include Tencent's launch of the "Global Cashier" service, which aims to streamline the payment process for foreign users in China by allowing them to use familiar payment methods [4][5] - The "Unified Cross-Border QR Code Gateway" is being developed to standardize payment processes across different countries, facilitating easier transactions for foreign visitors [6][8] - AI technology is being integrated into payment systems to enhance security and user experience, significantly reducing fraud rates and improving transaction efficiency [9] Group 3: Market Dynamics and Future Outlook - The market for cross-border payments is characterized by a competitive landscape where large state-owned banks primarily serve large enterprises, while third-party payment providers target small and medium-sized businesses [5][6] - The anticipated future of cross-border payments includes a reduction in the perception of cross-border transactions, making them as simple as domestic payments [2][7] - The collaboration among various payment platforms and institutions is essential for expanding the overall market and enhancing transaction volumes [7][8]

文｜柒财经 腾讯又交出了一份"稳如老狗"的业绩答卷。 财报显示，2025年第三季度，公司营收达1,928.69亿元，较上年同期增加256.76亿元，增幅15%；归母净利润为631.33亿元，较上年同期增加近100亿元，增 幅19%。 其中，金融科技及企业服务（以下简称"金科及企服"）板块实现收入581.74亿元，同比提升10%，贡献了营收的三成。 | 九月三十日 九月三十日 九月三十日 九月三十日 九月三十日 | | | --- | --- | | 二零二五年 二零二四年 收入 | 二零二五年 二零二四年 佔收入總額百分比 | | 増值服務 | 95,860 | 82,695 | 16% | 50% | 49% | | --- | --- | --- | --- | --- | --- | | 管銷服務 | 36,242 | 29,993 | 21% | 19% | 18% | | 金融科技及企業服務 | 58,174 | 53,089 | 10% | 30% | 32% | | 其他 | 2,593 | 1,416 | 83% | 1% | 1% | | 本集團 | 192,869 | 167,193 | ...

Core Insights - The future of cross-border consumption and payment is expected to diminish the perception of national boundaries, allowing users to purchase goods easily regardless of their origin, and making remittances as simple as sending a message [1][2] - The rapid growth in cross-border payment demand is driven by increased interactions between China and other countries, along with the growing acceptance of Chinese goods and services abroad [2][6] - Tencent is leveraging its WeChat ecosystem and financial technology capabilities to accelerate its global payment strategy, aiming to create a seamless payment experience integrated with AI and mini-programs [1][4] Industry Trends - Cross-border payment is evolving towards a "borderless perception," where users will not need to consider the source of products, and remittances will become extremely convenient [2][3] - AI is anticipated to play a significant role in transforming payment methods, with potential applications in e-commerce transactions where AI can assist users in selecting products and completing payments seamlessly [2][9] Business Segments - Tencent's cross-border payment business is divided into three main segments: cross-border remittance, cross-border consumption, and cross-border trade services [4][6] - The cross-border consumption segment has seen significant growth post-pandemic, with initiatives like the WeChat Hong Kong dollar wallet facilitating payments for Hong Kong users in mainland China [6][7] Competitive Advantages - Tencent's primary competitive advantage lies in its vast user base of over one billion WeChat users, which provides a solid foundation for partnerships with merchants and institutions [8] - The company has introduced solutions like TenPay Global and Tencent Smart Goose to support cross-border e-commerce, offering comprehensive payment services and compliance assistance for businesses [8][9] AI Integration - Tencent has been applying AI technologies in its cross-border payment operations for a long time, focusing on risk identification and fraud prevention, achieving a fraud rate significantly lower than the industry average [10] - AI is also utilized in customer service for cross-border remittance, providing users with real-time information on exchange rates and transaction progress [10]

Core Insights - The article discusses the evolution of cross-border payment systems in China, highlighting the shift from outbound spending by Chinese consumers to facilitating inbound payments from foreign visitors and supporting Chinese businesses operating abroad [1][3][9] Group 1: Cross-Border Payment Developments - Chinese payment institutions are actively working to create a seamless cross-border payment experience, allowing both Chinese citizens abroad and foreign visitors in China to use familiar payment methods [1][2] - The People's Bank of China has been promoting initiatives such as binding foreign cards for domestic use and establishing a unified cross-border QR code gateway to enhance payment connectivity [2][11] - The total amount of RMB cross-border payments is projected to reach 52.3 trillion yuan in 2023 and 64.1 trillion yuan in 2024, with a year-on-year growth rate exceeding 20% [3] Group 2: User Experience and Pain Points - While cross-border payment options are expanding, challenges remain, such as foreign users wanting to use their domestic wallets in China without needing to download additional apps [1][5] - In Singapore, local consumers face issues with completing payments through WeChat mini-programs, indicating a gap in the payment process that needs to be addressed [5][10] - Tencent has launched the TenPay Global service to streamline the payment process for foreign users in Chinese establishments, aiming for a seamless order and payment experience [6][10] Group 3: Business Expansion and Competition - Chinese companies expanding overseas face complex payment needs, with considerations including security, transaction speed, service fees, and currency support [7] - Large state-owned banks dominate the cross-border payment market, primarily serving large foreign trade enterprises, while third-party payment providers target small and medium-sized businesses and cross-border e-commerce [7][8] - Tencent's Zhihui E-commerce service supports various overseas platforms, providing compliant fund collection, currency exchange, and withdrawal services for Chinese sellers [7] Group 4: Future Vision and Infrastructure - The vision for cross-border payments is to create a "no-sense" payment experience, where users can transact without feeling the complexities of cross-border transactions [9][12] - The establishment of a unified cross-border QR code gateway is seen as a crucial infrastructure development to facilitate smoother transactions for foreign visitors in China [11][12] - The collaboration among various payment institutions is essential for expanding the overall market scale and enhancing transaction volumes [13] Group 5: Role of AI in Cross-Border Payments - AI technology is being utilized to enhance security and user experience in cross-border payments, with Tencent employing deep learning for risk identification [15] - AI can also optimize payment processes, making them more user-friendly and efficient, potentially transforming consumer behavior in e-commerce transactions [15]

微信小程序上线近八年，终于在iOS系统端迎来"破冰"。11月18日，北京商报记者注意到，微信官方日 前发布关于小程序将在iOS端支持接入虚拟支付的公告，将尽快为小程序等开发者提供"小程序合作伙伴 计划"（Mini Apps Partner Program）接入服务，共同建设一个健康繁荣的生态。 就在微信官方发布公告前一日，苹果公司宣布推出全新Mini Apps Partner Program，参与计划的开发者 在销售符合条件的App内购买项目时，可享受15%的收益抽成减免。这场自小程序上线后不久便引发的 佣金纷争，终于迎来"世纪大和解"。有分析人士认为，这一变化中，微信小程序生态补齐了iOS端虚拟 支付的短板，微信大概率会优化跨支付渠道的衔接体验，进一步拓展支付场景的深度与广度。 苹果公司抽成降至15% "由于苹果公司规定，iOS端暂不支持虚拟支付。"这句提示对于小程序开发者而言并不陌生，苹果用户 在微信小程序内进行游戏充值、会员购买等操作时，也时常会看到这一提示。 而前述局面终于在近期迎来破题之法。根据微信官方发布的公告，公司持续推动为iOS平台的小程序、 小游戏开发者和用户带来更好的体验，欢迎苹果对小程序 ...