■朱宝琛 "史上最长春节假期"已经结束，一组组新鲜出炉的滚烫数据，勾勒出中国经济活力持续释放的生动图 景。透过火热的春节消费，我们可以感受到中国经济行稳致远的底气。 消费活力，照见发展底气。下一步，需做好"节后接续"文章，用制度、供给、服务等巩固消费大势，把 节日消费的热度转化为拉动经济增长的持久动力。 马年春节，"马"力十足的消费市场，是内需潜力不断释放的直观体现。中国经济持续向好态势不断巩 固，高质量发展的脉动愈发强劲有力。 看餐饮消费，国家税务总局增值税发票数据显示，2026年春节假期，餐饮收入同比增长31.2%。其中， 正餐服务同比增长26.5%，为家庭团聚增添浓浓年味；小吃服务增幅走高，同比增长42.1%。 看"指尖上的支付"，根据微信团队发布的2026春节数据报告，马年春节消费持续走高，微信支付旅行、 生活娱乐交易笔数涨幅均超20%。每一笔支付，都彰显出消费市场的旺盛活力，见证了数字经济与实体 经济的深度融合。 一组组鲜活数据，是中国经济社会活力与居民生活品质提升的直观体现，更是中国经济韧性与发展底气 的生动写照。这为2026年中国经济写下了精彩的"开篇"：中国经济基础稳、优势多、韧性强、潜能大的 ...

Investment Rating - The report does not explicitly state an investment rating for Tencent Holdings [2]. Core Insights - Tencent's WeChat Pay saw a significant increase in cross-border transaction volume during the Spring Festival, with offline consumption in Hong Kong and Macau growing by 24% and 39% respectively, and a more than 70% increase in mini-program transaction amounts in Hong Kong [2]. - The report highlights Tencent's strategic shift in gaming, closing its Montreal studio to focus on investment and publishing rather than self-developing AAA games, which have high development costs and risks [4]. - Tencent Meeting has achieved over 15 million MAU in overseas markets, with a significant increase in paid subscription penetration from 8% to 12%, indicating strong growth in its SaaS business [5]. Summary by Sections WeChat/Payments - WeChat Pay's offline transaction volume during the Spring Festival increased by over 20% year-on-year, with Hong Kong and Macau showing strong growth [2]. AI/Social - Tencent's "Yuanbao" social payment feature reached a MAU of 114 million, with a peak DAU of over 50 million, demonstrating effective low-cost social penetration strategies [3]. Gaming - The closure of the Montreal studio reflects Tencent's strategic pivot away from high-risk AAA game development towards leveraging partnerships with established overseas teams [4]. Enterprise Services - Tencent Meeting's MAU surpassed 180 million globally, with overseas MAU exceeding 15 million, driven by a 45% year-on-year growth and an increase in paid subscription rates [5].

Group 1: Transportation and Consumer Spending - During the 2026 Spring Festival holiday, the national railway transported a total of 121 million passengers and 85.38 million tons of goods, representing a year-on-year increase of 11.5% and 0.5% respectively, supporting safe and orderly travel and stable holiday economy [1] - WeChat payment data indicates that during the holiday period (February 15 to 20), transaction volumes for travel and entertainment increased by over 20% year-on-year [1] - Domestic tourism saw significant growth, with scenic spots in Nanchong and Kaifeng experiencing over 50% increase in transaction volumes, while Suzhou, Huangshan, Xi'an, and Putian saw over 30% growth [1] - Hainan's duty-free mini-program transactions surged by 81% year-on-year [1] - Cross-border travel spending in Malaysia and the Maldives increased by 131% and 186% respectively [1] - The number of transactions from overseas tourists using WeChat's international bank card binding feature grew, with WeChat now supporting 29 overseas wallets from 12 countries and regions, resulting in a year-on-year increase of over 28% in transaction volumes [1] Group 2: Film Industry - The 2026 Spring Festival box office reached 5.752 billion yuan, with 120 million moviegoers [2] - "Fast Life 3" led the box office, followed by "Silent Awakening," "Bounty Hunter: Wind Rises in the Desert," "Bears: Year of the Bear," "Panda Project: Tribal Adventures," and "Galaxy Dream" ranking second to sixth respectively [2]

2026年"史上最长春节假期"催热消费市场。近日，支付巨头微信、支付宝纷纷披露春节数据，数据显示，旅行、跨境、县域等多维度消费全面爆发，AI技术 对支付场景、民生服务开启深度重构。另据银联、网联交出的除夕支付数据，从49.31亿笔交易总量、每秒14.47万笔的瞬时峰值，同比21.64%、7.18%的增 长，不难看出，春节支付行业呈现着消费复苏与技术应用同步推进的新格局。 跨境支付的双向狂欢 微信支付端，春节消费迎来"开门红"，数据显示，春节期间旅行、生活娱乐线下交易笔数同比涨幅均超20%，其中，"生肖游"正成为超长假期出行的新时 尚。带"马"字的目的地热度高涨，除了去马耳他、罗马尼亚感受异国风情，马来西亚与马尔代夫更是实实在在地迎来大波中国游客潮，线下交易消费金额同 比分别大涨131%和186%，马来西亚小程序春节期间交易金额同比增长超140%。 在"生肖游"走红的同时，亚洲国家和地区依然是国人出行的首选"心头好"。中国澳门与中国香港交易笔数同比分别提升39%和24%，与泰国、韩国、马来西 亚稳居境外线下交易笔数Top5。此外，受冬奥会驱动，意大利小程序春节期间交易金额同比增长超190%，在马年春节一跃成为全 ...

21世纪经济报道记者 边万莉 2026年马年春节支付数据如期出炉，释放出消费复苏与行业转型的多重积 极信号。 2月23日，微信团队发布的2026春节数据报告《新春消费"马"力全开》显示，春节期间旅行、生活娱乐 线下交易笔数同比涨幅均超20%。在支付后，用户通过"摇一摇领优惠"领用银行立减金并且核销的用户 比上月同期接近翻了一番。 县域城市势能强劲，大规模的返乡潮有力激活了下沉市场的内需。数据显示，下沉市场中支付笔数增速 最快的5个城市分别为通辽、沧州、鞍山、赤峰、周口。超长假期亦激发空前的出行需求。"生肖游（记 者注：去含"马"字的目的地旅游）成为超长假期出行的新时尚，直接带动跨境支付交易升温。 马来西亚、马尔代夫线下交易消费金额同比分别大涨131%和186%，马来西亚小程序春节期间交易金额 同比增长超140%，春节假期，小程序在全球市场表现亮眼，交易金额同比增长超65%。此外，受冬奥 会驱动，意大利小程序春节期间交易金额同比增长超190%，意大利也领衔卡塔尔、瑞士等国，在马年 春节一跃成为全球交易笔数同比增速"最快黑马"。 与此同时，入境游在马年春节迎来集中爆发。海外入境游客通过在微信绑定国际银行卡线下交易 ...

新华社消息，微信平台发布的数据显示，春节假期统计时段（2月15日至20日）内，支付消费持续走 高，微信支付旅行、生活娱乐交易笔数同比涨幅均超20%。 国内游方面，南充、开封等地景区交易笔数同比增长超五成，苏州、黄山、西安、莆田等地景区交易笔 数同比增长超三成；海南相关免税类小程序交易金额同比增长81%。 跨境出游方面，马来西亚、马尔代夫线下交易消费金额同比分别增长131%和186%。入境支付方面，海 外入境游客通过在微信绑定国际银行卡的形式进行线下交易的笔数持续增长；微信支付现已支持12个国 家和地区的29个境外钱包实现"外包内用"，支付笔数同比增长超28%。 原标题：春节旅行、生活娱乐交易热 假期前六天微信支付相关交易笔数同比涨超20% 编辑：王乙竹 责编：杨四海 ...

Group 1 - The core viewpoint of the articles highlights the significant increase in consumer spending and travel during the Spring Festival, driven by extended holiday periods and enhanced payment services [1][2][3] - WeChat's payment data shows that travel and entertainment transactions increased by over 20% during the Spring Festival, indicating a robust consumer demand [1] - Domestic tourism saw a surge, with cities like Nanchong and Kaifeng experiencing over 50% growth in transaction numbers, while Hainan's duty-free transactions rose by 81% [1] Group 2 - Cross-border consumption payments surged, with Malaysia and the Maldives seeing transaction amounts increase by 131% and 186% respectively, reflecting the growing interest of Chinese tourists in these destinations [1] - The influx of overseas tourists using WeChat for payments indicates the increasing attractiveness of the Chinese market and the improvement of the payment system, enhancing the internationalization of Chinese payment services [2] - Ant Group reported that its core AI business saw significant growth, with the number of users for its "AI Pay" surpassing 100 million, showcasing the integration of AI in financial services [2]

2026年马年春节假期作为"史上最长春节假期"，正月初七正式收官。长假释放出行热情，各大景区可谓 是"人从众"。 2月23日，微信团队发布2026春节数据报告《新春消费"马"力全开》（以下简称"报告"）。报告显示， 假期效应叠加生肖IP、政策红利，春节期间旅行、生活娱乐线下交易笔数同比涨幅均超20%，跨境消 费、入境游迎来爆发式增长，下沉市场的消费潜力持续释放。 受冬奥会驱动，意大利小程序春节期间交易金额同比增长超190%，在马年春节一跃成为全球交易笔数 同比增速"最快黑马"。 微信团队2026春节数据报告 除了赴境外旅游，随着240小时过境免签政策推行满周年，入境游在马年春节迎来爆发。 飞猪平台2月23日发布数据显示，2026年春节假期，飞猪上的国内游订单量再创新高，其中门票订单量 同比增长超80%，酒店间夜量同比增长75%。长假带来节中出游需求的进一步释放，大年初二至初五之 间出行的订单量同比增长约三成。 跨境出游火爆 马尔代夫、马来西亚消费翻番 "生肖游"正成为超长假期出行的新时尚。 报告显示，带"马"字的目的地热度高涨，除了去马耳他、罗马尼亚感受异国风情，马来西亚与马尔代夫 更是迎来大波中国游客潮，线 ...

Group 1 - The core viewpoint of the articles highlights the significant increase in consumer spending and travel during the Spring Festival, driven by extended holiday periods and enhanced payment services [1][2][3] - WeChat's payment data shows that travel and entertainment transactions increased by over 20% during the Spring Festival, indicating a robust consumer demand [1] - Domestic tourism saw a surge, with cities like Nanchong and Kaifeng experiencing over 50% growth in transaction numbers, while Hainan's duty-free transactions rose by 81% [1] Group 2 - Cross-border consumption payments surged, with Malaysia and the Maldives seeing transaction amounts increase by 131% and 186% respectively, reflecting the growing interest of Chinese tourists in these destinations [1] - The influx of overseas tourists during the Spring Festival also contributed to a significant rise in transaction numbers, with daily visits to WeChat mini-programs by inbound tourists doubling [1][2] - Ant Group reported a breakthrough in its AI business, with over 100 million users for its "AI Pay" service, indicating a strong integration of AI in financial services [2] Group 3 - The overall payment transaction scale during the Spring Festival was boosted by both high-frequency small payments and large cross-border tourism expenditures, showcasing the resilience and potential of the Chinese consumer market [3] - Continuous policy support and collaboration among payment institutions, financial entities, and fintech companies have played a crucial role in enhancing payment convenience [3]

Core Insights - The 2026 Spring Festival data report from WeChat indicates a significant surge in consumer spending during the "longest Spring Festival holiday in history" with travel and entertainment payment transactions increasing by over 20% year-on-year [1] Group 1: Consumer Spending Trends - Travel and entertainment payment transactions during the Spring Festival saw a year-on-year growth of over 20% [1][6] - Cross-border travel transactions experienced remarkable growth, with Malaysia and Maldives seeing offline transaction amounts increase by 131% and 186% respectively [1][3] - The transaction amount for Malaysian mini-programs during the Spring Festival increased by over 140% year-on-year [1][3] Group 2: User Engagement and Content Creation - Over 6 billion red envelopes were sent during the Spring Festival, with more than 9.21 million pieces of content related to the festival published on WeChat's video platform [1][8] - The video platform's topic activities garnered over 320 million views, indicating high user engagement [9] Group 3: Regional Highlights - Guangdong emerged as the top region for sending red envelopes, showcasing a cultural trend in digital gifting [10] - The top five countries for outbound offline transaction volume included Hong Kong, Macau, Thailand, South Korea, and Malaysia, with Italy showing the fastest growth [3][4] Group 4: Emerging Markets and Trends - The fastest growth in payment transactions was observed in lower-tier cities, with cities like Tongliao and Cangzhou leading the way [6] - Medical and beauty-related consumption saw a significant increase, with transaction amounts doubling year-on-year [4]