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《原神》入局,鸿蒙如何撬动游戏产业?
Feng Huang Wang· 2025-09-11 14:07
Core Insights - Huawei's HarmonyOS is evolving into a significant player in the gaming ecosystem, aiming to establish a "third pole" in mobile gaming alongside iOS and Android [1][7] - The launch of the HarmonyOS version of the globally popular game "Genshin Impact" marks a milestone in the development of the HarmonyOS gaming ecosystem, with over 100,000 downloads within a day [2][5] - The communication event highlighted HarmonyOS's technological innovations that enhance gaming experiences, including rapid game loading times and seamless cross-platform play [3][4] Technological Innovations - HarmonyOS has achieved significant performance improvements, such as reducing game startup times from 20 seconds to 3 seconds through its Ark Engine and innovative "second-level startup" technology [3] - The introduction of "cloud Shader compilation" allows for faster game loading by utilizing cloud computing to pre-compile shaders, benefiting over 50 games [3] - AI frame insertion technology enables high frame rates with lower power consumption, addressing the balance between high-quality graphics and device performance [3] Ecosystem Expansion - The HarmonyOS gaming ecosystem has surpassed 10,000 games and over 1,000 participating game developers, indicating rapid growth and adoption [5][6] - Major titles like "Honor of Kings" and "Peacekeeper Elite" have launched on HarmonyOS, with more high-profile games expected to follow [5][6] - The trend of major developers joining HarmonyOS signifies its emergence as a competitive platform in the gaming industry, creating strong expectations for ecosystem benefits [6] Strategic Vision - The event served as a strategic showcase for HarmonyOS, emphasizing its capability to attract top-tier content and build a robust gaming ecosystem [7] - The strategy involves leveraging popular titles like "Genshin Impact" to penetrate core gamer demographics while offering unique technological advantages to differentiate from competitors [7] - The ultimate goal is to establish a strong network effect through a large hardware base and a rapidly growing developer community, solidifying HarmonyOS's position in the mobile gaming market [7]