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行业聚焦:全球二合一笔记本市场头部企业份额调研(附Top10 厂商名单)
QYResearch· 2025-09-23 04:08
Core Viewpoint - The global 2-in-1 PC market is projected to reach a size of $54.434 billion by 2031, with a compound annual growth rate (CAGR) of 5.9% over the next few years [1]. Market Overview - The global market for 2-in-1 notebooks is dominated by major manufacturers such as Apple, HP, Microsoft, Lenovo, and Asus, which collectively hold approximately 61.0% of the market share as of 2024 [6]. - The primary product segment is 12-14 inches, accounting for about 60% of the market share [7]. Application Segmentation - Windows is the largest downstream market for 2-in-1 notebooks, representing around 67% of the demand [9]. Key Drivers - **Portability and Versatility**: 2-in-1 notebooks enhance portability and meet diverse needs for mobile computing, making them ideal for commuting, mobile office work, and classroom use [12]. - **Flexible Interaction**: These devices support seamless switching between laptop and tablet modes, accommodating touch and stylus input, which enhances user experience across various applications [15]. - **Compatibility and Accessory Convenience**: The compact design allows easy adaptation to various carrying methods, reducing user burden and enhancing the mobile experience [16]. Major Obstacles - **Rising Costs**: Increasing raw material prices, labor costs, and logistics expenses are squeezing profit margins, leading manufacturers to optimize production and supply chains [17]. - **Geopolitical and Supply Chain Uncertainty**: The complexities of U.S.-China relations are prompting companies to relocate assembly processes, creating challenges in efficiency and compliance [18]. - **Quality-Price Correlation**: The strong relationship between product quality and pricing limits performance improvements in mid- to low-end products [19]. - **Macroeconomic Fluctuations**: The demand for 2-in-1 notebooks is closely tied to GDP growth rates, with economic slowdowns potentially dampening consumer purchasing intentions [20]. Industry Development Trends - The 2-in-1 notebook market is diversifying, focusing on environmental compliance, price competition, and product lightweighting [21]. - Stricter regulations on harmful substance emissions are driving manufacturers to enhance green supply chain management [21]. - Intense market competition is exerting downward pressure on average product prices, prompting companies to innovate and differentiate their offerings [21]. - Lightweight materials are gaining traction, with ongoing research aimed at developing thinner, lighter, and more portable devices [21].