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交易规模10年增逾700倍 甘肃银行金融APP圈粉430万人
Jing Ji Guan Cha Wang· 2025-12-03 10:38
Core Insights - Gansu Bank's mobile banking application has evolved significantly over the past decade, growing from a simple app to a comprehensive digital financial platform that serves over 4.3 million users [1][2][10] Group 1: Growth and User Engagement - The mobile banking app was launched in 2015 with less than 30,000 users and a transaction volume of only 320 million yuan, but by October 2023, the user base had increased to 4.32 million, a growth of 144 times, with transaction amounts reaching 234.4 billion yuan in the first ten months of the year [2][4] - Monthly active users exceed 1.1 million, indicating strong engagement and reliance on the app by local residents [2] Group 2: Technological Advancements - The app has undergone multiple iterations, from version 1.0 to 8.0, with significant enhancements in functionality and user experience, including the introduction of features like fingerprint payment and smart voice assistance [5][6] - The latest version, 8.0, incorporates advanced technologies such as AI search, smart risk control, and privacy protection, setting a benchmark for digital banking in the region [5][10] Group 3: Service Expansion and Inclusivity - Gansu Bank's mobile banking has expanded its services to include over 100 convenient payment options, covering social security, healthcare, and utility payments, thereby enhancing its role in local financial ecosystems [3][4] - The bank has launched various inclusive financial products aimed at serving small and micro enterprises and farmers, benefiting over a million clients [3][10] Group 4: Recognition and Awards - Over the past decade, Gansu Bank's mobile banking has received multiple industry awards, including the Best Mobile Banking Function Award and the Most Distinctive Mobile Banking Function Award, reflecting its innovation and impact in the digital finance sector [6][7] Group 5: Future Outlook - Gansu Bank aims to continue its digital transformation by offering more innovative products and services, with a commitment to enhancing financial accessibility for all residents in Gansu [10]