Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [2][11]. Core Insights - The company has demonstrated strong revenue growth, with total revenue reaching $938 million in H1 2025, representing a year-over-year increase of 47% and a quarter-over-quarter increase of 9% [5][6]. - The adjusted net profit for the same period was $37.85 million, reflecting a year-over-year growth of 220% [6][11]. - The company is positioned as a leading global programmatic advertising platform, with significant growth potential driven by its smart bidding strategies [11]. Financial Performance - In H1 2025, the company achieved a gross margin of 21.4%, up 0.9 percentage points year-over-year [6]. - The total revenue for Q2 2025 was $498 million, with a year-over-year growth of 48% and a quarter-over-quarter growth of 13% [6]. - The company’s EBITDA for H1 2025 was $88.68 million, showing a year-over-year increase of 41% [5][6]. Customer and Traffic Growth - The daily advertising requests from clients surged from over 200 billion in H1 2024 to over 300 billion in H1 2025, with game clients accounting for 73.8% of this traffic [7]. - The number of SDKs covered by the company increased from over 80,000 in H1 2024 to over 110,000 in H1 2025, enhancing the advertising opportunities [7]. Research and Development - The company increased its R&D expenses to $87 million in H1 2025, a year-over-year rise of 39%, while the revenue generated per unit of R&D expenditure improved from $10.2 to $10.7 [8]. - The company is focusing on expanding its client base by adopting more flexible payment terms [8][9]. Forecast and Valuation - The company is projected to achieve revenues of $2.211 billion, $2.747 billion, and $3.301 billion for the years 2025, 2026, and 2027, respectively, with corresponding net profits of $110 million, $164 million, and $207 million [10][11]. - The report anticipates a PE ratio of 29, 19, and 15 for the years 2025, 2026, and 2027, indicating a favorable valuation outlook [11].