Core Viewpoint - The company reported strong financial performance for the first half of 2025, with significant growth in revenue and profit, indicating robust demand in the advertising sector and effective product strategies [1][2][3] Financial Performance - The company achieved total revenue of $938 million in 2025H1, representing a year-over-year increase of 47.0% and a quarter-over-quarter increase of 9% [1] - The net profit attributable to the parent company was $32.28 million, up 340% year-over-year, while adjusted net profit reached $37.85 million, reflecting a 220% increase [1] - Adjusted EBITDA for the period was $88.68 million, marking a 41% year-over-year growth [1] Revenue and Profitability Metrics - The company's revenue growth was accompanied by an increase in the TR (advertising technology business revenue minus traffic acquisition costs) to 27.1%, up 1.0 percentage points year-over-year [1] - Gross margin improved to 21.4%, an increase of 0.9 percentage points year-over-year [1] - The second quarter of 2025 saw revenue of $498 million, a 48% year-over-year increase and a 13% quarter-over-quarter increase [1] Client and Traffic Growth - The daily advertising requests from clients surged from over 200 billion in 2024H1 to over 300 billion in 2025H1, with game clients accounting for 73.8% of the total [2] - The number of SDKs covered by the traffic end increased from over 80,000 in 2024H1 to over 110,000 in 2025H1, enhancing advertising placement opportunities [2] Product Development and R&D Investment - The company launched new smart bidding products, including the Hybrid ROAS optimization strategy in April 2025 and the IAPROAS optimization strategy in July 2025, which are expected to contribute to stable performance growth in the latter half of 2025 and into 2026 [2] - R&D expenses for 2025H1 were $87 million, a 39% increase year-over-year, with revenue per unit of R&D expense rising from $10.2 to $10.7 [2] Profit Forecast and Investment Rating - The company forecasts revenues of $2.211 billion, $2.747 billion, and $3.301 billion for 2025, 2026, and 2027 respectively, with net profits of $110 million, $164 million, and $207 million [3] - The company is positioned as a leading player in the global programmatic advertising market, with growth potential driven by smart bidding strategies targeting both heavy game and non-game advertisers [3]

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [2][11]. Core Insights - The company has demonstrated strong revenue growth, with total revenue reaching $938 million in H1 2025, representing a year-over-year increase of 47% and a quarter-over-quarter increase of 9% [5][6]. - The adjusted net profit for the same period was $37.85 million, reflecting a year-over-year growth of 220% [6][11]. - The company is positioned as a leading global programmatic advertising platform, with significant growth potential driven by its smart bidding strategies [11]. Financial Performance - In H1 2025, the company achieved a gross margin of 21.4%, up 0.9 percentage points year-over-year [6]. - The total revenue for Q2 2025 was $498 million, with a year-over-year growth of 48% and a quarter-over-quarter growth of 13% [6]. - The company’s EBITDA for H1 2025 was $88.68 million, showing a year-over-year increase of 41% [5][6]. Customer and Traffic Growth - The daily advertising requests from clients surged from over 200 billion in H1 2024 to over 300 billion in H1 2025, with game clients accounting for 73.8% of this traffic [7]. - The number of SDKs covered by the company increased from over 80,000 in H1 2024 to over 110,000 in H1 2025, enhancing the advertising opportunities [7]. Research and Development - The company increased its R&D expenses to $87 million in H1 2025, a year-over-year rise of 39%, while the revenue generated per unit of R&D expenditure improved from $10.2 to $10.7 [8]. - The company is focusing on expanding its client base by adopting more flexible payment terms [8][9]. Forecast and Valuation - The company is projected to achieve revenues of $2.211 billion, $2.747 billion, and $3.301 billion for the years 2025, 2026, and 2027, respectively, with corresponding net profits of $110 million, $164 million, and $207 million [10][11]. - The report anticipates a PE ratio of 29, 19, and 15 for the years 2025, 2026, and 2027, indicating a favorable valuation outlook [11].