Core Insights - During the "May Day" holiday, the dining sector at Daxing Airport experienced a 12% year-on-year increase in customer traffic and spending, highlighting a strong demand for specialty dining and popular brands [1][2] Group 1: Consumer Trends - The Daxing Airport dining area activated consumer potential through a dual strategy of "new stores + new products," catering to diverse traveler needs [1] - The opening of new Luckin Coffee stores and the launch of over 50 new products across more than 10 brands contributed to this growth, with creative offerings like Songhelou's "Fruit Yogurt Team" driving a 7% month-on-month increase in sales [1] Group 2: Marketing Strategies - The dining area implemented various marketing activities, including a credit card discount campaign in collaboration with Bank of China, which offered up to 60 yuan off per transaction, effectively increasing average spending [1] - A "Golden鼎轩" dim sum all-you-can-eat package priced at 98 yuan attracted family customers, showcasing the focus on high value for money [1] Group 3: Service and Safety Measures - Prior to the holiday, a comprehensive safety service inspection was conducted to ensure food safety, equipment, and hygiene standards across all outlets [2] - A brand service sharing meeting was organized to enhance employee service awareness and standards, ensuring high-quality service execution [2] Group 4: Future Outlook - The Daxing Airport dining sector aims to continue innovating operational strategies to further unlock the potential of the airport economy, transforming it into a new landmark for holiday travel and cultural experiences [2]