空调消费观念转变

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40℃热浪,“不靠空调过夏”的欧洲人扛不住了,有中国产品被抢购
Sou Hu Cai Jing· 2025-07-25 08:31
Group 1 - Europe is experiencing unprecedented heat waves, with temperatures reaching up to 50°C in some areas, leading to a surge in demand for air conditioning units [3][6][10] - The traditional European aversion to air conditioning is changing rapidly, with many households now actively seeking portable air conditioning solutions due to extreme weather conditions [18][31][41] - Chinese air conditioning brands are seeing a significant increase in exports to Europe, with over 12.77 million units shipped in the first five months of 2025, marking a 31.5% year-on-year increase [22][24][29] Group 2 - The demand for portable air conditioning units has surged, with sales of specific models like Midea's PortaSplit reaching over 100,000 units in just three days on a Berlin e-commerce platform [22][24] - European governments are adjusting policies to accommodate the rising need for air conditioning, including subsidies for low-income families and new regulations for building designs to facilitate air conditioning installation [33][39] - The shift in consumer behavior towards air conditioning is expected to create a substantial market opportunity, with projections indicating that the number of air conditioning units in Europe could reach 275 million by 2050 [37][39]