Core Insights - The launch of the all-new Volkswagen Teramont marks a significant step in the company's strategy to cater to the needs of Chinese family users, emphasizing space, power, intelligence, safety, and quality [1][3][9] Product Overview - The all-new Teramont is available in two variants: 450 4WD Supreme and 450 4WD Flagship, priced at 269,900 yuan and 299,900 yuan respectively, offering both 6-seat and 7-seat configurations at the same price point [1][3] - The vehicle features a length of 5168 mm and a wheelbase of 2980 mm, achieving a room rate of 87.2%, with spacious third-row seating [7] Performance and Technology - The Teramont is equipped with the fifth-generation EA888 engine, delivering a maximum power of 200 kW and peak torque of 400 Nm, with a combined fuel consumption of 8.33 liters per 100 km [8] - It incorporates advanced smart driving features, including the end-to-end high-speed NOA function, enhancing the driving experience for fuel vehicles [8] Marketing Strategy - The company acknowledges the need to enhance market influence and consumer engagement, especially in light of increasing competition from new energy vehicles [3][9] - The marketing approach emphasizes the vehicle's strengths in space and power, positioning it as a top choice for family users [5][9] Quality and Safety - The Teramont underwent extensive testing, accumulating 937,000 km of testing mileage, equivalent to 234 laps around the Earth, to ensure high quality and reliability [5][8] - The vehicle features a high-strength steel usage rate of 84%, with 25% being hot-formed steel, enhancing safety and structural integrity [8]